Hello everyone, welcome to CEO Secrets! I am excited about our guest today here in our show to give us a different perspective on the art of selling. Let us welcome Paul Ross.


Paul Ross is an author, speaker, trainer, Master Hypnotist, and Master Practitioner of Neuro-Linguistic Programming. For the past 30 years, he has taught tens of thousands of people the power of language to persuade, sell, heal, turn stumbling blocks into stepping stones, and pain into passion.


Let us hear today from Paul on how we could use the language to unleash the power of selling and connect to people effectively to grow your business.



Top Takeaways:

1. How the language you use affects people to buying your product or services (1:36)

2. The secret to having a superstar mindset (3:52)

3. Paul's 3-Minute cure for fear of public speaking (5:43)

4. The difference of connecting to people in linear vs. non-linear way (10:58)

5. What salespeople should focus on to skyrocket the sales (16:35)

6. The universal law of the mind (20:26)

7. What to say when a client is asking to lower commission (32:18)



Episode Transcript:

https://docs.google.com/document/d/1lc8fR_BJwyk19ufdjHP4xZc4DOsbb9ITxpjOJWw1Q9M/edit?usp=sharing