Breaking Into The Luxury Real Estate Market with Scott Durkin, President and COO of Douglas Elliman

Welcome to CEO Secrets! We are excited to be joined by a well-known leader in the luxury world of real estate; Scott Durkin, President and Chief Operating Officer of Douglas Elliman.

Scott Durkin has been an industry leader for nearly three decades and is a driving force behind the globally recognized brokerage’s ranking as the second-largest independent residential real estate firm in the United States.

Let’s hear from Scott Durkin, his success through his journey to becoming the leader of a prominent real estate brand and to learn more about luxury real estate.



Top Takeaways:

1. The career trajectory of Scott going to the leadership role (00:42)

2. Overcoming commission splits from other organization (9:21)

3. Secrets to recruiting, training and retaining highly productive people (13:50)

4. Does lead generation work in the luxury market? (24:27)

5. How important having an office for salespeople is (32:48)

6. How to find leaders to lead a team (33:59)





Episode Transcript:

https://docs.google.com/document/d/1w50E9M5GEVq_hkDkIcIYYWYpYYQ14ARRV2GXJjDxdjM/edit?usp=sharing