Advice for New Real Estate Agents with Dean deTonnacourt, CEO of HomeSmart Professionals Real Estate

Hello everyone, welcome back to CEO Secrets. I am excited to interview another successful business owner in the real estate world. Let's welcome, Dean deTonnacourt, CEO of HomeSmart Professionals Real Estate



Dean used to run a video store before he got into real estate. One of his customers encouraged him to try the real estate world and he never went back as soon as he got into selling houses.  He was previously a founding member of Keller Williams Realty in Rhode Island in 2000. In 2014, he founded HomeSmart Professionals Real Estate and has grown the company to over 100 agents. Currently, he is also the President of the Rhode Island Association of Realtors.



Let’s hear today from Dean, his story in building his business with more than a hundred agents serving three marketplaces, and the secrets to becoming a top producer.

Top Takeaways:

(00:47)  How Dean got into real estate

(5:48) Why Dean moved to the HomeSmart brokerage model

(8:01) Strategy to recruit agents

(11:24) How is HomeSmart competing with companies investing in technologies like Zillow, Redfin, and Opendoor

(12:58) Should agents worry about companies who are trying to eliminate agents in the business

(17:25) Are more brokerages going virtual in the next coming years?

(20:14) What pandemic has taught us

(21:50) Dean's advice to new real estate agents

(27:23) Where Dean is investing aside from selling homes

(29:01) Are we expecting market corrections to come?

(31:32) Dean's greatest secret to being a successful business owner

Reach out to Dean deTonnancourt at [email protected] or visit TheRhodeHome.com

Podcast Transcript:

https://docs.google.com/document/d/1b-uVINQooY9fWi8XmRfWDQYeZN61mWLXYBkZ7_vMu0s/edit?usp=sharing