#177: This Law Changed How I Approach Business
Intense Life with Nicola Flückiger
English - May 13, 2024 09:00 - 16 minutes - 11.7 MBBusiness Education Self-Improvement entrepreneurship startup b2b saas high performance focus productivity time management habits motivation procrastination Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #176: My 6-Step Daily Planning Routine That Saved Me 20+ Hrs a Week
#177: "If you can’t be first in a category, set up a new category you can be first in."
– A quote from the book "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout, which we'll be discussing today. Specifically, the second chapter: "The Law of the Category."
Are you trying to figure out how to start your business but haven't yet found the ultimate idea to conquer the market? Then, the Law of the Category might just help you out. This episode aims to provide you with insights on how to differentiate and set apart your business, your product, or your service from the competition in the market. Enjoy!
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Nicola Flückiger
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