Our guest for this episode is Tracy Chalk, Chief Marketing Officer at The University of Newcastle, Australia. Hear about the three campaigns that earned the university one Gold Award, three Silver Awards and one Bronze Award in the 2021 Circle of Excellence Awards. Tracy shares how these campaigns utilised storytelling to connect with their future students, alumni, and the Indigenous and Torres Strait Islander communities, as well as how the university intends to support the advancement of Indigenous education and culture.