Episode 15: Voices from the Field – A Conversation with Tere McGonagle-Daly

In this episode of CASE xChange - Voices from the Field, Heather and Brad chat with a university leader who is passionate about student engagement and experience – Tere McGonagle-Daly, Deputy Vice-Chancellor, Students and Alumni at Massey University in New Zealand. Tere shares his first 100 days as the university's first Deputy Vice-Chancellor, Students and Alumni and how Massey University pivoted their recruitment strategies and events in these times. Tere highlights how experience will drive the next era of marketing and how to create alignment of experiences across different campuses and students. He also shares how Massey University – New Zealand’s leading online university – navigates their marketing and communications, and student engagement and experience in the virtual environment. Listeners can also look forward to Tere’s three tips for all marketing and communications professionals.