Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

How Postscript Is Building The Future of SMS Marketing, with Corinne Watson

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - June 16, 2021 14:41 - 31 minutes - 29.2 MB
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Previous Episode: $1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's Strategy
Next Episode: Customers Over Clicks - How To Create Customer Value, with Will Laurenson

Highlights: 

4:12 -  Why segmentation is the foundation for success with SMS

7:30 -  How to turn a one-way SMS campaign into a two-way conversation

10:33 -  SMS as a relationship-building channel vs revenue channel

13:03 -  What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS

16:10 -  effective strategies to grow an SMS list

18:38 -  What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today)

20:32 -  Why skincare brand Blume succeeds with SMS -- they surprise and delight their customers with gift cards randomly

25:04 -  How brands need to be re-educated on how to use SMS as a marketing channel

28:49 -  How Postscript sees, and builds, the future of SMS marketing

 

Links mentioned: 

Postscript's Website

Corinne on Twitter

Blume

Kinfield

Twitter Mentions