Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

$1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's Strategy

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - June 09, 2021 15:59 - 51 minutes - 46.7 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: How Postscript Is Building The Future of SMS Marketing, with Corinne Watson

HIGHLIGHTS: 

2:10 - 7Days 30 Year History

9:16 -  How COVID Impacted 7Days strategy

13:03 -  How 7Days Turns a long shelf life into a competitive advantage and differentiator

21:34 -  The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart

26:34 -  how to track offline advertising efforts to online sales 

33:19 -  How 7Days predicts the number of repeat purchases they will receive

36:26 - How 7Days creates their marketing strategy & budget

 

Check out 7Days sweet-filled croissants online at the  7Days Website!