#107: Creating The Master Classes with Madison Ancel - Part 1

Creating The Master Classes with Madison Ancel - Part 1
In this special two-part episode, return guest, Craig's daughter and digital manager, Madison, comes back on to go behind the scenes of the Resume and Cover Letter Master Classes! They discuss the real-world events that inspired the creation of both courses and elaborate on quotes, lessons, and stories that can only be found in the master classes. Tune in to get a sneak peek at the teachings of both courses and look out for part 2 next week, on June 27th!
 
Chapters
[01:15]
Return guest, daughter, and digital manager, Madison, is here to go behind the scenes of the creation and inspiration of Craig's Resume Master Class and Cover Letter Master Class!

[02:49]
Craig kept hearing the same concerns over the years and saw an opportunity to bring his coaching expertise to his peers.

[04:30]
Madison attests to the teachings of the Resume Master Class, having used its content to redesign and update her resume.

[05:58]
When creating RMC, Craig wanted the course to be available to a variety of people, no matter their age or experience level.

[07:15]
Applicant Tracking Systems (ATS) greatly influenced how Craig shaped the course content.

[09:08]
Don't try to "break the mold." Put your resume content where it's expected to be. It's all about "Location. Location. Location"

[13:43]
The font you choose can make a huge difference.

[15:39]
Use the concept of "Less Is More" when constructing your resume.

[18:20]
Madison shares details of her story, found in the Resume Master Class, about going up against 400 other applicants for a job.

[22:00]
While she was nervous about applying for her first internship, the teachings of the Resume Master Class helped give Madison confidence!

[23:15]
"It's about pulling from your resource pool."

[24:55]
Craig spoke with an HR professional and asked what her peeves are when interviewing.

[29:00]
Craig offers some bonus tips on interviewing.

[31:15]
What was the driving force for creating a Cover Letter Master Class?

[32:28]
Your resume shows your qualifications. A cover letter helps convey why you are interested in the job and why you feel you'd be a good fit.

[35:00]
Your cover letter is your FIRST first impression, likely before the resume is even seen.

[36:10]
Your cover letter and resume should have cohesive content.

[37:23]
The Cover Letter Master Class breaks down the most common reasons why cover letters are discarded. Craig reveals #1 on the podcast.

Mentioned Links
Craig Ancel's Resume Master Class and Cover Letter Master Class are ON SALE! Get the bundle for 25% off at craigancel.com/rmc

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