Care Home PR And Marketing Masterclass Podcast

How I Eliminate All Agency Staff For Care Homes

April 12, 2024 09:04 - 34 minutes - 47.5 MB

This episode of the Care Home PR And Marketing Podcast features Stephen Forster, founder of the Care Social Network. Drawing from his background in care and recruitment, Stephen shares how to revolutionise care worker hiring for care homes. Stephen used to work as domiciliary care assistant in Huddersfield, and it was here that he advanced to HR manager subsequently helping to double the size of the company within two years before founding recruitment and retention company Care Social N...

How To Build A Care Provider’s Brand

April 12, 2024 08:40 - 33 minutes - 46.7 MB

This episode of the Care Home PR And Marketing podcast features Saskia Binns, a communications, brand and marketing consultant who serves on Championing Social Care’s organising committee. Saskia shares how, when starting a new care home or care provider, “it's important to understand your brand positioning, demographics, competitors, and determine your niche”. Saskia also examines the importance of competitor analysis, defining your values and vision, adopting your own tone and match...

How To Become A Care Home Of Choice Via Community Engagement

September 25, 2023 06:57 - 34 minutes - 47 MB

This episode of the Care Home PR and Marketing Podcast discusses how care homes can become the preferred choice in their catchment areas through effective community engagement with Carl Roberts and David Martins. Carl is the Associate Sales and Marketing Director of Boutique Care Homes, a care provider with a focus on quality and innovation. With five years of experience in the care industry, Carl believes in being a social care influencer, building networks within your team and th...

How To Pitch Your Care Provider To The Press To Be Seen As A National Care Expert

September 21, 2023 06:05 - 31 minutes - 43.7 MB

This episode of the Care Home PR And Marketing Podcast podcast features Sam Lewis, editor of Care Home Professional. With a number of years experience in trade publications, Sam brings a wealth of knowledge on pitching stories and gaining recognition as an expert in the care sector. Having worked in various sectors, Sam has now found a home in the care sector and is passionate about sharing stories that raise the profile of care providers and highlight their achievements and unique p...

How I Planned A Care Provider Website To Maximise The Probability A Prospective Family Would Become A Client

February 01, 2023 17:31 - 34 minutes - 63.3 MB

This episode of the Care CEO Success Stories podcast features Jason Hancock, founder of Hancock and Rowe which specialises in website user experinces. In the episode Jason discusses how he helped the Good Oaks Home Care franchise after it approached him asking for a “visual uplift“ to its website and a better digital experience for families looking to find home care, and to ultimately secure better enquiry-to-customer conversion rates. In the episode Jason reveals: The importance of in...

How To Handle Enquiries To Your Care Homes (Particularly As Families Are Now HYPER Discerning)

September 29, 2022 10:29 - 33 minutes - 30.8 MB

This episode of the Care Home PR And Marketing podcast features Fiona Hales, managing director of CoolCare, an administration software provider covering “everything a care home needs to run efficiently and with profit” Fiona sets the vision for CoolCare and guides development while leading the team to create the best experience for customers. In the episode Fiona outlines the best strategies for dealing with enquiries when they arrive with your care provider, and how to ensure the best e...

How We Turn Around Failing Care Homes

May 26, 2022 00:15 - 34 minutes - 32.2 MB

Welcome to the second episode of the Care CEO Success Stories podcast where the UK’s leading care operator CEOs celebrate and share their single biggest achievement! This episode features Roger Catchpole, MD of Stow Healthcare, which now operates six homes and has running for 12 years. Roger, who previously worked in marketing and property development, has specialised in turning around failing care homes, as well fostering excellent relationships with local authorities and Care Commissio...

How A Former Care Worker Helped Grow Agincare From £4m to £90m

April 12, 2022 20:32 - 31 minutes - 72.7 MB

Welcome to the first episode of the Care CEO Success Stories podcast where the UK’s leading care operator CEOs celebrate and share their single biggest achievement! This first episode features Raina Summerson, CEO of Agincare with whom she been with for 18 years, and she reveals how she’s helped turn Agincare from a £4m-a-year care operator to £90m. Agincare, based in Dorset, operates a care homes, 24-hour live-in, home care, supported living, extra care schemes, respite and day care servi...

Why Care Operators Should Collect Positive Testimonials From Families

April 12, 2022 20:20 - 25 minutes - 58.8 MB

This episode of the Care Home PR And Marketing podcast features Paul Robinson, Director of Strategic Partnerships at Doctify, a real-time digital feedback system for health and social care providers. Doctify allows social care providers to collect high volumes of reviews and testimonials on a consistent basis – giving you greater insight into how people view the care you provide, and allowing potential families to have that extra level of trust in you as a care operator. In this episode, we ...

How Care Operators Can Build Formidable Relationships With Local Authority Decision-Makers!

March 15, 2022 15:33 - 26 minutes - 61.5 MB

This episode of the Care Home PR And Marketing podcast features Mark Topps, regional business manager for reablement service Essex Cares. Mark has a long history of working in social care, starting as a support worker, then registered manager and regional manager. He’s worked for multiple private and charity organisations. In this episode, we discuss how to cultivate productive relationships with local authorities. As care providers, positive relationships with local authority personne...

How Care Operators Can Listed #1 On Google!

March 15, 2022 14:54 - 43 minutes - 99 MB

This episode of the Care Home PR And Marketing podcast features Alfie Jones of Cahoot Marketing when we discuss everything you need to know about SEO for care operators and how you can improve your Google rankings. We discuss: What SEO is, and the basics of technical, on-site and off-site SEO for care operators. What the difference is between organic results and paid Google Ads (and why Google Ads can be a quick win) How to choose the best keywords for your care operator – how specifi...

Why Care Operators Should Have Real-Time Live Chat On Their Website

January 20, 2022 08:47 - 30 minutes - 56 MB

This episode of the Care Home PR And Marketing podcast features Marcus Wrinch of C4B Chat, a website live-chat service specialising in the care sector. He reveals how live chat enables prospective families looking for care to get answers to their questions quickly, easily and discreetly – and from real people! Live real-person chat functions also maximise your chances of securing an enquiry in the first place before that family member goes browsing other care providers’ sites. In this ...

How A Specialist Care Operator Used PR And Marketing To Help Increase Care Job Enquiries By 400%

November 23, 2021 13:48 - 44 minutes - 40.8 MB

This episode of the Care Home PR And Marketing podcast features Neil Russell, chairman of specialist neurological care provider PJ Care which employs more than 600 staff. Neil reveals how they use innovative PR and marketing campaigns to help become “inundated” with new care and nurse staff applicants. The episode includes: Why Neil decided PJ Care’s PR and marketing focus should be on on recruitment and making PJ Care attractive to new care and nursing staff Why this “red hot” strat...

How One Care Operator Received The CVs of 21 Care Applicants Using £798 Of Facebook Ads Combined With PR

October 22, 2021 13:41 - 25 minutes - 23.1 MB

This episode of the Care Home PR And Marketing podcast features Facebook Ads specialist Michael Rodger of Springup PR where we discuss the case study of how one care operator received the CVs of 21 care worker applicants over a 2-month period using Facebook Ads combined with a PR strategy. It includes: The most effective ways to run Facebook ads for care operators including how to test various Facebook ads. How to use the “human touch” and testimonials from present employees and care wo...

How One Care Home Operator Used “Phenomenal” PR To Increase Enquiries And Occupancy

October 22, 2021 13:14 - 30 minutes - 27.9 MB

This episode of the Care Home PR And Marketing podcast features Nimesh and Pritesh Patel of 2-home operator Prime Residential Care. They tell their story of how they purchased their first care home without previous experience in the sector, and ended up having the “toughest times” of their lives after a combination of bereavement and occupancy drop. But through hard work and dedication to providing a first-class care home service to families they got back on track, and went on to use a P...

How Care Homes Can Use Telephone Call Tracking To Better Understand How Enquiries Are Recorded And Handled.

August 20, 2021 11:36 - 18 minutes - 41.5 MB

This episode of the Care Home PR And Marketing podcast features Wendy Westbury, Director of Sales and Marketing at Dormy Care Communities, which operates 4 homes. In this episode we reveal: What exactly call tracking is - and how does it work? Why care operators should embed call tracking software into their enquiry management system - and Wendy explains specifically why she did. What’s the difference about “dynamic” and “static” call tracking The benefits that call tracking can bring...

The Ultimate Guide To Selling Your Care Operator

April 30, 2021 10:05 - 34 minutes - 31.8 MB

This episode of the Care Home PR and Marketing podcast features Anthony Rae of Montane Care, who will be revealing the essentials of selling your care operator, whether you’re a single home or a group of homes. In this episode we discuss: How to value and appraise your care home operator – and assess its saleability. It’s (roughly) 5x your adjusted net profit. So if your care operator secures £800,000 adjusted net profit per year, your approximately valuation = £4m. (Note: It’s adju...

How Digital Technology Can Better Manage Enquiries For Care Homes

March 19, 2021 17:07 - 35 minutes - 65.3 MB

This episode of the Care Home PR And Marketing podcast features Fiona Hale, Managing Director of CoolCare, a leading care home management software provider. In this episode we reveal: What role digital technology plays in managing care home enquiries How software can help improve occupancy, efficiency and digital record-keeping of enquiries Who within care homes should use and access data The cost benefits of using digital technology to manage enquiries, particularly in comparison t...

How Online Directories Can Get Your Care Operator More Enquiries

January 29, 2021 14:45 - 43 minutes - 100 MB

This episode of the Care Home PR And Marketing podcast features Debbie Harris, founder of Autumna, an online care and advice directory of care services for the elderly In this episode we reveal: Why online information on care homes has become critical for self-funding families, particularly in light of the power of Google search How COVID has changed the way families choose care homes How to provide information to communicate the personality of your home, and what differentiates your ho...

How To Promote Your Care Homes During The Covid Pandemic

December 23, 2020 11:32 - 28 minutes - 64.3 MB

This episode of the Care Home PR And Marketing podcast features Derya Filiz, head of external communications at Anchor Hanover, which operates 114 care homes in the UK In this episode we reveal: How to promote your residential and nursing homes during a pandemic How to decide on which of your care stories are best to pitch to the media How to provide care home managers with media training and media and press release toolkits How to use social media, such as Facebook, Twitter and Tik To...

How To Re-Brand Your Care Operator - And Embed A Clear Mission, Vision And Values

November 01, 2020 13:57 - 27 minutes - 63.4 MB

This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four luxury care homes in the south east, with other homes in construction. In this episode we examine: The process from beginning to end in setting a new and clear mission statement, vision and values How to re-brand, including the details and meaning of a new logo and colours associated with your operator. How to involve staff, including “roadshow c...

How To Construct Your Care Home Website Landing Pages So Families Actually Make An Enquiry!

October 08, 2020 20:46 - 26 minutes - 61.7 MB

This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital. In this episode we delve into: * What you must do when a family gets to your website or landing page via adverts such as Google pay per click - and you want families to take an action to convert them into a resident. * What your online landing page from an advert should look like by using the correct text, video and images * Why you should convey the USP of your care homes, and show how...

Why improving how you handle enquiries, particularly via the phone, will increase conversion rate of enquiry to resident at your care homes

September 23, 2020 17:06 - 29 minutes - 68.1 MB

This episode features Simon Crowther of training and consultancy company Care Skilled. Simon also owned and sold 2 nursing homes. In this episode we delve into: How to best handle enquiries to your care and nursing homes, including who should answer the phone, how should the phone best be answered, and the key information enquiry-responders should gather Who should handle enquiries out of hours Why the person who receives enquiries MUST have training. The importance of a workflow to...

How Videos Can Best Promote Your Care Homes

August 13, 2020 20:43 - 31 minutes - 72.5 MB

This episode of the Care Home PR And Marketing podcast features York Woodford-Smith of Five On A Bike Video which has filmed more than 50 interviews with residents of care homes, and more than hundred interviews with care home staff. Particularly featuring video tours of homes, and case study/testimonial videos. In this episode we cover: What makes a good resident case study video How putting a video on your care operator website will double time people spend on your site. How duri...

Why Your Care Business Must Have A Fantastic Culture And Vision To Improve Recruitment And Retention, Care Quality And Occupancy

July 07, 2020 17:50 - 45 minutes - 83.5 MB

This episode of the Care Home PR And Marketing podcast, features Simon Parker, founding partner of SP&P which helps clients build high-performance teams, to deliver outstanding care and to grow their care home business. Simon also runs the Care Home Show Simon discusses: What we mean by culture for care operators. Why it’s important to recognize the CQC scrutinizes culture in the “well-led” domain of its inspection framework. How a good culture improves recruitment and retention by mi...

How - During Covid-19 - Promoting Your Care Homes Via Positive Press Coverage Has (Surprisingly) Never Been So Vital

April 22, 2020 16:14 - 18 minutes - 34.4 MB

Adam James of Springup PR discusses: How - During Covid-19 - Promoting Your Care Homes Via Positive Press Coverage Has (Surprisingly) Never Been So Vital This episode looks at: * Exactly what kind of positive news stories during the Corona virus period your homes can - and should be - securing * Why (surprisingly) there are more opportunities now than ever before to communicate to prospective families that your homes are best equipped to protect residents, while also providing good...

How Best – And Most Effectively – To Challenge CQC Reports On Your Care Operator

April 16, 2020 21:20 - 33 minutes - 76.7 MB

This episode, featuring Paul Ridout of Ridouts Professional Services, which provides legal services exclusively to companies providing care and social care services, features: Why the CQC inspection report is a critical part of the profile and marketing image of a care provider. Why, if you want to challenge a CQC report, you must act fast – within 10 working days from getting the draft report Why every statement in the CQC report that you disagree with must be challenged. Don’t conce...

How To Launch And Promote A Successful Nursing Home When You Have No Prior Experience

February 17, 2020 22:11 - 31 minutes - 72.4 MB

This episode of the Care Home PR And Marketing Podcast features Dion Meechan, operations director of Barrowhill Hall nursing home in Staffordshire. With a property development background he discusses how his company launched a nursing home from scratch eight years ago and after some pitfalls now feels offers “some of the best care you can get.” During the episode Dion discusses: The nerve-wracking pitfalls he experienced on launching a new nursing home – and what he has learnt. How Ba...

How To Resolve The 4 Biggest Care Home Recruitment Nightmares

February 14, 2020 02:02 - 36 minutes - 83.6 MB

This episode of the Care Home PR And Marketing Podcast features Neil Eastwood author of Saving Social Care and founder of Care Friends, an employee referral app for social care employers. Neil reveals top real-life workable tips to care providers on how to resolve the four biggest care operator recruitment nightmares: The interview no-show A general lack of candidates A lack of quality candidates Retention Plus how and why PR and marketing initiatives are vital to build the reputat...

How 1 care home Facebook post went viral reaching 14 million people, with 51,000 comments!

November 14, 2019 17:32 - 23 minutes - 53.7 MB

This episode, featuring Springup PR’s very own Danielle Booker, reveals the amazing story of how one care home Facebook post reached 14 million people, making it the most popular Facebook post ever for a care home. In all the post was shared 236,000 times and the care home’s Facebook page increased its followers from 200 to 8000. And all this happened within 7 days. The episodes discusses: Details of the “Accelerated Facebook” campaign to reach record-breaking amounts of people. Why...

How pay-per click marketing can secure more enquiries and accelerate revenue growth for your care homes

August 01, 2019 16:06 - 34 minutes - 47.1 MB

Want to know what’s working RIGHT NOW for care providers using pay-per-click marketing? In this episode, featuring Tobi Alli Usman, you will discover: What is “intent marketing”, particularly Pay-Per-Click (PPC) marketing using Google and other search engines for care homes and care operators. Why, in all likelihood, you are under-utilising PPC marketing. What’s working RIGHT NOW in the PPC world. For example, imagine a a son or daughter that lives in London, but their parent who needs...

How To Promote Three New Homes? What A Care Operator Sales And Marketing Manager Did

May 30, 2019 17:36 - 31 minutes - 43.4 MB

Want to discover what a new care operator's sales and marketing manager did for the group's first three new homes? This episode, featuring Dormy Care's Wendy Westbury, discusses: How to think about re-branding your care operator, including a new website and its look and feel, and new logo The importance of consistency in branding and ensuring that families want to visit the home after visiting the website How small website tweaks e.g. adding a 'request call back' option on the care ho...

How to use Facebook "boosts" to promote your care home to 8,000 local people for just £37.50

April 24, 2019 16:40 - 17 minutes - 24.6 MB

Want to discover how your care home’s good news story can reach more than 8,000 local people on Facebook for just £37.50? Want to discover the most effective way to promote your care home’s quality of care on Facebook – and encourage engagement? This episode, featuring Springup PR’s Adam James, shows: How you re-model your news release used for local media as a separate stand-alone Facebook post How using Facebook boosts can reach big numbers of local people at a very low cost A rea...

Episode 8 - How To Make Your Care Homes Stand Out Online

March 06, 2019 21:31 - 39 minutes - 54 MB

Want to know how to use content marketing for your care homes in order to have a superior online presence to competitor homes? Want to get ranked number one on google for particular key word searches that prospective families might make when searching for a care home for their loved one? Want to know how PR can propel your care home content marketing strategy? Want to know what you have to include on your care homes’ websites to improve its SEO and rankings on google? This episodes...

Episode 7 - Discover How To Grow A Care Home Group From 1 to 5 Homes

February 13, 2019 16:37 - 26 minutes - 36 MB

Want to know how to grow a care group from 1 to 5 homes, with 60 beds or more in each? Want to know what you should be looking for when financing your growth to 10 homes or more for your care group Want to know how to promote the homes within your group to help with occupancy? This episodes features Harnoop Atkar, chief executive of Oakland Care, which operates 3 luxury homes with another 2 due to launched. The episode reveals: The importance of finding the right funding partner fo...

Care Home PR And Marketing Masterclass Podcast

Episodes