Gabrielle Dolan on the power of story (and why it will change your mind about Barbie) (#21)
Candour Communication Podcast
English - May 23, 2021 20:00 - 1 hour - 60 MB - ★★★★★ - 6 ratingsSelf-Improvement Education Society & Culture Relationships empathy simon sinek soft skills jocko podcast people skills brene brown leaders unlocking us dare to lead candour Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
2:20 - be aware of how your actions impact your brand.
4:02 - what is brand storytelling?
5:21 - do people perceive us in the way we want to come across?
10:46 - stories give depth and meaning to what you stand for.
13:04 - we remember stories better than facts.
17:22 - why emotion is important in business.
20:52 - stories motivate people more than KPI's.
23:28 - it's easier to change someone's mind through stories than facts.
29:25 - why are we reluctant to share stories when they are so powerful?
31:43 - telling stories require courage.
33:40 - being too vulnerable with the stories you tell.
36:55 - Gabrielle's story of starting a business to teach companies how to communicate through stories.
45:44 - how to tell stories in business to make a point.
50:03 - but I don't have any stories to tell.
57:25 - jargon free Fridays.
01:00:40 - why do we use jargon?
01:04:04 - how to get in touch with Gabrielle.
You can find more detailed show notes with links to references at: https://candourpodcast.com/gabrielle-dolan/