A wise person once said to me luck is what happens when preparedness meets opportunity and persistence and my guest for this episode, Cheddar News anchor, Baker Machado, is living proof of this. 


In this lively, fun episode Baker recounts how he hit roadblocks and heard no time after time yet persisted instead of quitting and giving up on his dream of working on camera. 


When he got rejected from journalism school he tried again.


When he was told there was no place for him in the broadcast department and the campus television station he chose radio to gain experience and was named National Radio DJ of the year.


When he didn't get his dream internship at E! he continued for more than two years to make connections there which led to his first big break as a reporter there.


Persistence pays off when you:


are clear on your goal(s)
continue to study and prepare for opportunities
know your value
focus on building relationships
show up generously

Baker anchors Cheddar's morning program, Wake Up w/ Cheddar and he appears on hyper-local News12 networks and gas stations across America on GSTV (so keep your eyes peeled).  Before joining Cheddar Baker spent five years as a reporter for E-News in Los Angeles and covered major entertainment news stories and interviewed more a-list celebrities than he can count. 


Follow Baker on Instagram at @bakermachado. and on twitter @bakermachado.

Twitter Mentions