What do Google, Netflix, Apple, Uber and Amazon have in common other than rapid growth and amazing profits? They all are considered among the most innovative companies, perpetually seek ingenious ways to delight their customers.  Remarkable service for today’s picky, fickle and vocal customers requires a constant and deliberate pursuit of innovative ways to make the customers’ experiences sparkly, but consistent; enriching, but profitable. Since value-added has gotten way too expensive; smart organizations focus on value-unique—novel, not just more.

Chip R. Bell is a renowned keynote speaker and author of several best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, The 9½ Principles of Innovative Service and Sprinkles: Creating Awesome Experiences through Innovative Service. His newest book is the bestselling Kaleidoscope:  Delivering Innovative Service That Sparkles released in February, 2017. Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Forbes, USA Today, Businessweek, Entrepreneur, Inc. Magazine, CEO Magazine, Money Magazine, and Fast Company.  He can be reached at chipbell.com.