HubSpot's Ginny Soskey on Their Epic Blog Publishing Experiment
Call to Action
English - September 02, 2015 04:30 - 25 minutes - 34.4 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Wistia Gets Bums in Seats Using Video
So many marketers have speculated about whether they should be publishing longer posts or just more frequently. Which will result in more traffic? More leads? HubSpot took it upon themselves to find out once and for all with an epic publishing experiment that took place over the course of six months.
In this episode of the Call to Action podcast, HubSpot's Marketing Blog Editor Ginny Soskey gives us the skinny on their results.
You'll hear:
How a late night Twitter conversation between HubSpot and Moz writers inspired the experiment.
Which type of post surprised Ginny by being a poor performer.
How their findings have changed the way that Ginny manages the editorial calendar and the content HubSpot creates.