Does Your Lead Nurturing Strategy Stink of Spam?

Call to Action

English - November 25, 2015 05:00 - 26 minutes - 36.4 MB - ★★★★★ - 32 ratings
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Previous Episode: Behind Every Click There's A Person

Next Episode: The No-Shortcut Approach to Building a Credible Content Marketing Strategy

Psst! We're taking a lil' break for the holiday season but will be back to our regular podcasting schedule on January 6th.

We all know what spam looks like when it lands in our inbox, yet we're quick to approve email marketing campaigns that are strikingly similar…

That's the realization that Steven Moody, founder of Beachhead Marketing, had one day - and what he cautions against in our latest episode of the Call to Action podcast. In the episode, Steven chats with Unbounce's Content Strategist Dan Levy about how to woo the people on your email list (so they don't mark your emails as spam).