Behind Every Click There's A Person
Call to Action
English - November 18, 2015 05:00 - 21 minutes - 29.3 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Joanna Wiebe on What Happens When Copywriters Get Lazy
Next Episode: Does Your Lead Nurturing Strategy Stink of Spam?
Every marketer (and their mom) knows the importance of running campaigns that are data-driven.
But if you've got your head down optimizing for conversions, you can become blinded by that data - and forget that behind every click, there's a person.
Creating better marketing experiences for the person behind the click was a recurring theme at MozCon 2015 - and it's what Chelsea Scholz, Campaign Strategist at Unbounce, discusses passionately in this week's episode of the Call to Action podcast.