#66: Brander in Chief: Dr. Randy Olson Explains the Power of Trump's Narrative Intuition

Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election.

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In This Episode

Why all great stories can and should be refined into three simple elements: And, But and Therefore How many marketers make the mistake of calling the template 'too simple' Why a singular narrative is so important for all marketing campaigns How Donald Trump used his natural narrative intuition to win the election Why Hillary Clinton's over-complicated message was a detrimental to her campaign How to harness and practice these basic elements to improve your storytelling  

Resources

Randy Olson Randy Olson on Twitter, @ABTagenda Story Circles “Houston We Have Story: Why Science Needs Story” by Randy Olson scienceneedsstory.com James Carville Frank Daniel "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com [email protected]  

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