#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling

Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story.

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In This Episode

Why it’s key to keep asking questions and keep learning How to combine your artistic creativity with your business creativity Why the core of all stories is conflict and conflict resolution How text is actually a visual medium and a part of visual storytelling Why it helps anyone to continually deconstruct your work to improve How to step back and listen to your audience to better understand them  

Resources

Buddy Scalera Buddy Scalera on Twitter, @BuddyScalera comicbookschool.com wordspicturesweb.com Marvel Comics Ogilvy on Advertising by David Ogilvy Seth Godin "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com [email protected]  

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