Business Of Social
151 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 38 ratingsThe Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world.
Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.
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Episodes
Inside Lionsgate's Digital Marketing Strategy For The World's Largest Films
March 08, 2024 20:00 - 38 minutes - 52.2 MBIn this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world’s largest films, offering invaluable insights how studios can successfully approach social media and pitfalls to steer clear of. If you’re looking to elevate your digital marketing game, make sure you turn in!
Marketing Nails & Fails: What We Can Learn From Them
February 14, 2024 20:00 - 31 minutes - 43.7 MBIn this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media questions from YOU (our audience). Don't miss out on this episode filled with invaluable insights into brand marketing success stories and essenti...
A Q&A Dive into Social Marketing’s Best-Kept Secrets!
November 15, 2023 23:00 - 20 minutes - 27.6 MBIn this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!
Inside LA28's Marketing Strategy for the 2028 Olympics
September 26, 2023 21:57 - 50 minutes - 70.1 MBIn this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode! Interested in becoming a guest on the podcast? Reach out to our team at [email protected]
TikTok, NFL Sunday Ticket, Nielsen x TNF, Coach Prime: The Digital Media Takeover
September 20, 2023 17:23 - 15 minutes - 22.1 MBIn this Business of Social episode, David shares the latest TikTok updates, including insights on the European ban and their exciting collaboration with Billboard to establish a Top 50 Chart. Meanwhile, YouTube launches an exciting partnership with the NFL, marking a triumphant Sunday Ticket debut! Additionally, David provides valuable insights into Nielsen's innovative ad strategy for TNF and Coach Prime's remarkable Colorado takeover. Stay tuned for in-depth coverage of these developments!...
Threads, X, Barbie vs. Oppenheimer & Hollywood Strike: Unraveling the Drama
July 28, 2023 20:43 - 29 minutes - 324 MBIn this latest Business of Social episode, David brings you the most recent social media updates regarding Threads and X (previously known as Twitter). Hollywood takes center stage as he delves into the phenomenal opening weekend success of Barbie and Oppenheimer! Additionally, David sheds light on the current writers and actors strike, giving you valuable insights into the ongoing drama. Stay tuned for all the juicy details and important context! P/N: This episode was recorded on July...
6 Things You Need to Know About Meta’s Threads
July 13, 2023 22:04 - 11 minutes - 123 MBIn this breaking news episode of the Business of Social, David gives a concise breakdown of the essential details you must grasp immediately regarding Threads, the latest social app making waves. Stay tuned as we unveil the top 6 must-know insights! P/N: This episode was recorded on July 11, 2023.
Entrepreneurial Tips from everbowl's CEO + Founder
June 21, 2023 12:00 - 1 hour - 141 MBIn this episode of the Business of Social, David interviews Jeff Fenster, the Founder and CEO of everbowl, discussing the fascinating journey of everbowl, attracting A-list clients such as Drew Brees and Shaq. They also delve into the topic of authentic marketing and essential strategies for entrepreneurs and intrapreneurs. Moreover, Jeff unveils the inspiration behind his latest book, "Relationship Bank Account: How to Make Friends, Have Fun, and Attract Lifelong Success," emphasizing the s...
The Road to Success: Civilized Cycles
May 16, 2023 22:29 - 50 minutes - 115 MBOn this episode of the Business of Social, discover the remarkable achievements of Civilized Cycles as David engages in a stimulating conversation with Marc Liu, the brilliant co-founder and Chief Revenue Officer. Explore the secrets behind Civilized Cycle's phenomenal triumph, driven by their exceptional marketing strategy and meticulous attention to social metrics. Marc sheds light on his extensive expertise in business development, imparting invaluable lessons from his personal growth jou...
Inside WWE's Social Strategy
May 03, 2023 15:48 - 59 minutes - 136 MBOn this episode of the Business of Social podcast, David is joined by special guest Steve Braband for a captivating discussion on all things WWE. In this episode, you'll learn about WWE's effective social strategy, including their approach to creating engaging content featuring their roster of talented performers, and mixing in those nostalgic moments. Steve and David also dive into how the company leverages influencers and collaborative partnerships to reach new audiences. Additionally, t...
7 Reasons You Need to Double-Down on Influencer Marketing in 2023
April 19, 2023 23:33 - 46 minutes - 85.2 MBGet ready to elevate your brand to new heights in 2023 with the ultimate FREE guide to influencer marketing! Our webinar is packed with exclusive insights and proven strategies from the best in the business. If you are looking to unlock the full potential of influencer marketing and skyrocket your brand's growth, this FREE webinar is for you. Join our panel of industry experts as they reveal the top 7 reasons why influencer marketing is a game-changer, and share valuable tips on identifyin...
TikTok Ban: Should Brands be Worried?
March 20, 2023 22:05 - 22 minutes - 30.5 MBIn this Mini Episode episode of Business of Social, David delves into the latest updates on TikTok and its potential ban in the US, providing his expert opinion on what it might mean for brands. He also discusses the growth of YouTube Shorts and the exciting advancements in AI technology, which are revolutionizing the way we create and consume content. Furthermore, David explores the shift in the success metric for bands, highlighting the increasing importance of profitability over subscribe...
Top Marketing Minds Share Their Secrets
February 24, 2023 00:42 - 30 minutes - 69.4 MB2022 Wrap Up! In the last year we interviewed 15 of the brightest minds in the industry on the Business of Social, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Microsoft, UGA, MIT, Mentl.sesh, Creator Now, Overtime, One Day E...
14 Proven Ways to Crush it on TikTok
February 06, 2023 22:00 - 53 minutes - 73.8 MBDo you want to grow your following on TikTok in 2023? Are you looking for Tips & Tricks from experts who work with some of the top brands in the world? Gain FREE advice from brands like ESPN and Overtime on how they succeed on the platform and how you can utilize their PROVEN blueprint to CRUSH it and become a TikTok power player? Join our very own, David Brickley, Owner & CEO of STN Digital as he leads a webinar with leaders from the sports and entertainment industry to break down how bra...
Navigating Mental Health in the Workplace
October 31, 2022 19:02 - 50 minutes - 69.2 MBOn this episode of the Business Of Social, a podcast hosted by Owner & CEO of STN Digital David Brickley, he speaks to Licensed Clinical Social Worker and Psychotherapist at MENTL.SESH, Liz Beecroft. They discuss the challenges of leading teams through burnout, managing mental health, and the importance of therapy and other resources for navigating mental health in the workplace. Liz also offers tips for maintaining good mental health and well-being while working remotely. For more expert ad...
Advice on DEI, Employee Empowerment, and Remote Leadership
October 31, 2022 18:54 - 1 hour - 126 MBOn this episode of the Business of Social, a podcast hosted by Owner & CEO of STN Digital David Brickley, he speaks to Tina Sturdevant, Director of Talent D&I at The Athletic, as they delve into the crucial topic of DEI and employee empowerment. Learn how effective remote leadership can support employee development and how your company can improve its diversity, equity, and inclusion hiring practices. Enhance your management skills and take your DEI efforts to the next level with this insigh...
How Kane Footwear and Clinch Golf Create Products to Solve Consumer Problems
October 14, 2022 00:07 - 48 minutes - 88.8 MBOn this episode of Business of Social, David Brickley invites Jason Delsoldato, the Head of Product at Kane Footwear and Co-Founder of Clinch Golf, to shed light on the best practices for developing and promoting products that cater to both professional athletes and everyday consumers. They also delve into the strategies for effectively leading and navigating through high-pressure seasons. Don't miss this insightful conversation about solving consumer problems and improving the offerings fro...
How Microsoft Markets Direct To Consumer
August 18, 2022 00:01 - 43 minutes - 77.1 MBOn this episode of Business of Social, join David Brickley as he sits down with Lance Trueb, Manager of Social and Earned Media at Microsoft, where they delve into the strategies Microsoft employs for direct-to-consumer marketing. Lance shares Microsoft's successful influencer marketing techniques, weighs in on the debate of organic vs paid campaigns, and provides insights on why brands should prioritize width over depth in their social media approach. Join us for an engaging conversation on...
How to Monetize Your Social Audience in an Authentic Way
August 09, 2022 17:55 - 41 minutes - 75.6 MBIn this episode of Business of Social, David Brickley and Leslie Koch, the Vice President of Social Media at TelevisaUnivision, come together to discuss effective strategies for monetizing your social audience. The conversation focuses on how to authentically connect with a diverse range of followers and utilize valuable insights to drive remarkable social media performance. Get ready to learn the key techniques to monetize your social following and maximize your online presence.
How Overtime Reaches Over 50 Million Followers on Social
August 05, 2022 00:04 - 47 minutes - 86.9 MBOn this edition of Business of Social, David Brickley is joined by Tom Weingarten, Overtime's Head of Social, as they discuss the constantly evolving sports highlights scene, TikTok, and podcasts. The conversation delves into effectively promoting brand partners, producing content tailored for Gen Z, and the reasoning behind Overtime's establishment of their own sports leagues.
How to Retain Superstar Employees and Stop the Burnout
July 27, 2022 20:36 - 32 minutes - 356 MBOn this episode of Business of Social, David Brickley is in Las Vegas at Hashtag Sports to talk about employee retention and the massive burnout we are seeing in sports. David is joined by Tatiana Holifield, VP of Digital/Social Content & Audience Engagement at Sirius XM + Pandora, and the two share their tips for retaining superstar employees.
Marketing and Sales Tactics Working in the Footwear Industry
June 22, 2022 22:35 - 35 minutes - 32.8 MBOn this episode of Business of Social, David is joined by Justin Schneider, CEO and Founder of Wolf & Shepherd. Wolf & Shepherd's new work-from-home casual footwear is disrupting the retail industry. The likes of The Rock, Gronk, and Steve Nash have embraced these adaptable shoes, which have quickly become a go-to choice for remote work. Justin shares the brand's pandemic adaptation strategies and successful marketing tactics for promoting their footwear products.
Marketing and Sales Tactics Working in the Footwear Industry
June 22, 2022 22:35 - 35 minutes - 32.8 MBThe new office or work-from-home casual footwear created by Wolf & Shepherd is changing the retail space. The shoes now worn by The Rock, Gronk, and Steve Nash to name a few have been able to adapt to the new work-from-home trend. CEO and Founder Justin Schneider joins us to talk about how they've been able to adapt to the pandemic and what marketing tactics they use to successfully share their products.
How to lead in a time of uncertainty
June 14, 2022 02:12 - 22 minutes - 42 MBOn this Mini Episode of Business of Social, gain valuable insights from David Brickley and Producer KG on how to lead a remote team during crisis situations. With a focus on transparency and taking breaks, David and KG discuss key strategies for effective leadership. Plus, stay up-to-date on the latest industry news, including Netflix's recent job cuts and Tom Brady's new deal with Fox. Looking to the future of social, David and KG provide their expert opinions on what's in store for this ra...
How to lead in a time of uncertainty
June 14, 2022 02:12 - 22 minutes - 42 MBOn this mini-episode, David Brickley is joined by producer KG to talk about the current social landscape and how to work with a remote team in times of crisis.
How the Knot Dominates the Wedding Market
May 11, 2022 17:45 - 49 minutes - 91.8 MBOn this episode of Business of Social, we sit down with Kiara Kempski, VP of Global Consumer Marketing for The Knot, to discuss their strategy for reaching brides, grooms, and vendors in the wedding industry. With a staggering 2.6 million weddings taking place in 2022, and a 26% increase in weddings this year, The Knot is leveraging the power of influencer marketing, TikTok, and compelling storytelling to connect with the next generation of wedding planners. Beyond the wedding day itself, Th...
How Oakley stays relevant and what tactics work to attract a younger consumer in 2022
May 05, 2022 18:14 - 53 minutes - 99.4 MBOn this episode of Business of Social, learn from Oakley's David Burkat and Antonio Bonifacio about staying relevant in the apparel and sunglasses industry with effective marketing tactics to reach younger consumers in 2022. As we dive deeper, discover the brand's innovative strategies to captivate the next generation of shoppers.
The Business of NFT's with Dave Feldman
April 26, 2022 17:23 - 52 minutes - 97.3 MBCurious about NFT's? On this episode of Business of Social, David is joined by Dave Feldman, SVP of Marketing at Dapper Labs to talk about how NFT's are changing the sports industry. They discuss the rise of Dapper Labs and where they see the NFT space taking off, and key take aways from brands, athletes and other influencers who are capitalizing on NFT's. Dapper Labs is a leader in the NFT market using the power of blockchain -based experiences and digital collectibles that are made for t...
Lessons in Leadership with Cotopaxi's Davis Smith
April 11, 2022 17:43 - 1 hour - 111 MBThis episode of Business of Social is all about leadership! David is joined by the founder and CEO of Cotopaxi, Davis Smith. David and Davis dive into what it takes to run a company and how to be a team and brand leader. They discuss what leaders can do to inspire and strengthen their teams as well as how employees can speak to their CEOs and get time on their calendars. David and Davis also outline how someone just starting out can successfully grow their career. Cotopaxi is a leading nam...
How MIT Thinks About Social Media with Jenny Li Fowler
March 28, 2022 18:21 - 39 minutes - 72 MBOn this episode of Business of Social, David is joined by the Director of Social Strategy at MIT, Jenny Li Fowler, to discuss how she and her team approach running and teaching social at one of the most prestigious universities in the world. Jenny and David discuss how brands can find their voices, key social metrics we should all be paying attention to, and how to create a follower-driven mindset. Jenny also breaks down the article she wrote for Sprout Social, The 4 Types of Organic Social ...
How Gen Z Is Studying Marketing in 2022 with Dr. Jen Osbon and Scott Cuppari
March 14, 2022 23:38 - 38 minutes - 71.8 MBEver wondered how the top universities in the country are teaching marketing in 2022? It's likely a lot different from when you were in school. On this episode of Business of Social, David is joined by Dr. Jen Osbon and Scott Cuppari of the University of Georgia's Terry College of Business. Together they lead the marketing program and discuss how they prepare today's Gen Z students for the ever-changing world of social media and marketing. They explain the 70-20-10 rule and the importance ...
How to Maximize Influencers with Zack Honarvar
February 28, 2022 20:08 - 50 minutes - 92.6 MBOn this episode of Business of Social, David is joined by Zack Honarvar, founder and CEO of One Day Entertainment & Creator Now, to discuss the world of influencer marketing and how brands can maximize their strategies when working with athletes, creators, and entertainers. Whether you're an established brand or a start-up looking to get your name out there, Zack offers plenty of advice on influencer marketing and gives listeners a strategy on how to drive sales.
The Great Resignation, The Great Exhaustion with Tatiana Simonian
February 18, 2022 18:28 - 1 hour - 121 MBOn this episode of Business of Social, David is joined by Tatiana Simonian, CMO of Airtime, to take a look at the overall social/marketing landscape and to discuss her viral Medium article, “The Great Resignation, The Great Exhaustion.” Tatiana is a seasoned marketer who has spent time at Twitter, Tumblr, Neilson, Amazon, and now Airtime. Tatiana shares lessons from her past that all marketers can learn from, discusses marketing “silver bullets,” and shares why it’s okay to fail and fail hard.
Is Spending $6 Million Dollars on a Super Bowl Ad Worth it?
February 08, 2022 20:11 - 25 minutes - 46.1 MBOn This Mini Episode David and Producer Will discuss the marketing and social impact of Super Bowl Ads. What are the stats, data, researchers saying about the value of a Super Bowl ad and what is the equivalent of that on social media? We take a look at some of the most notable ads from recent super bowls and what affect they had on the brand in hindsight. We also play a game of Super Bowl Commercial OR ________? Would you rather have a Super Bowl commercial or 4 Instagram posts from t...
Advice from 20+ Of The Best Marketing Minds
January 20, 2022 20:23 - 56 minutes - 106 MB2021 Wrap Up! In the last year we interviewed over 20 of the brightest minds in the industry, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Reddit JanSport Eagle Creek Little Red Management Patagonia ESPN Marvel Disne...
How ESPN+ Markets Their Biggest Events with Matt Kenny
December 21, 2021 16:20 - 59 minutes - 110 MBOn this episode of Business of Social, David is joined by Matt Kenny, Head of Combat Sports and Pro Basketball - Programming and Acquisitions for ESPN & ESPN+. David and Matt discuss ESPN+'s massive jump in subscribers and how they're creating their promotional content strategy for major events like PPV UFC fights. Matt breaks down how ESPN+ builds partnerships with brands and advertisers and delivers as much high-quality content as possible.
How Full Squad Gaming Got 900K Followers in 3 Days with Ben Gallagher
November 30, 2021 18:20 - 46 minutes - 85.6 MBBen Gallagher has had stops at Nike, the NFL, House of Highlights, and is now the COO and co-founder of Full Squad Gaming. Ben oversees Full Squad Gaming's social strategy and has amassed millions of followers across platforms. Needless to say, he's been around the block. On this episode of Business of Social, we talked with Ben about what it takes to build a brand, grow its following, and keep consumers entertained and coming back for more.
Turning Athletes Content Into Cash with Devin Dismang
November 16, 2021 20:52 - 39 minutes - 72.7 MBDavid is joined by Devin Dismang, Director of Athlete Partnerships, at STN Digital. In this episode of Business of Social, David and Devin discuss how athletes can learn to build their own brand and begin to monetize their social channels. They also outline steps that any brand, athlete, influencer or agent can take to begin making money off of social media full time. Devin has been in the sports world his entire career and has worked with several professional sports teams; most notably...
Bonus Episode: The On Brand Podcast with Nick Westergaard
November 09, 2021 18:04 - 26 minutes - 48.2 MBDavid appeared on the On Brand Podcast to discuss the following: “People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. How mega-brands like Disney can use their various brands and sub-brands’ social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand...
A Look Inside Jack In the Box's Social Strategy
October 19, 2021 17:24 - 50 minutes - 93.5 MBOn this episode David is joined by Sheena Dougher, senior director marketing and communications, and Morgan Higgins, senior manager social media and PR, at Jack in the Box. Sheena and Morgan discuss how Jack in the Box approaches brand and social strategy and how they focus on "sales overnight and brand over time." Topics covered in the podcast include: How marketing in the food space differs from the rest of the industry. How to continue appealing to your customers on the brand and p...
A Look Inside Jack In the Box's Social Strategy
October 19, 2021 17:24 - 50 minutes - 93.5 MBOn this episode, David is joined by Sheena Dougher, Senior Director of Marketing and Communications, and Morgan Higgins, Senior Manager of Social Media and PR, at Jack in the Box. The duo shares valuable insights on Jack in the Box's winning social strategy and how they prioritize both "brand over time" and "sales overnight". During their discussion, Sheena and Morgan touch upon the importance of creating successful partnerships and the immense power of influencer marketing. They also delv...
Mini Episode: Why Brands Are Finally Investing in Social
October 06, 2021 16:46 - 30 minutes - 56.7 MBIn this Mini Episode of Business of Social, David and Producer Will discuss this Monday's Facebook, Instagram, and WhatsApp crash. They take a look at the short and long-term effects from it and what might happen if Facebook was permanently deleted. They also discuss the "Manning Cast," ESPN's new Monday Night Football broadcast structure, why it works so well, what other events could benefit from this type of structure, and why it is easier than ever to try something like this. Finally, the...
A Look Inside Peloton's Social Strategy with Skip Wilson
September 14, 2021 17:50 - 40 minutes - 73.9 MBOn this episode of Business of Social, David is joined by Skip Wilson, Director of Global Brand and Communication for Peloton Commercial. Skip discusses how Peloton made working out at home cool and where he sees the brand headed in the future. David and Skip also talk about the importance of diversity, equity and inclusion in the workplace and look into some of the incredible ways Peloton has become a leader in the space.
How Liquid Death Disrupted the Market with Hamid Saify
August 30, 2021 18:48 - 54 minutes - 100 MBHave you heard of Liquid Death Mountain Water? Did you know that in only 4 years Liquid Death amassed more Instagram followers than Fiji, Voss, Smartwater, and every other water brand in the market? In this episode of Business of Social, David is joined by Hamid Saify, VP of e-commerce, at Liquid Death Mountain Water, to go over all the brilliant marketing campaigns and strategies that have helped Liquid Death become one of the most recognized brands in the game. Hamid dropped a ton of kno...
How Esports Markets to Gen Z with Ryan Prager
August 16, 2021 20:41 - 28 minutes - 52.1 MBIn this episode of Business of Social, David is joined by Ryan Prager, Head of Social at Team Liquid, to talk about the massive rise of Esports and how brands can become more involved and reach new audiences. Team Liquid is one of the largest Esports organizations in the world and has partnerships with Verizon, Monster, Honda, Twitch, Jersey Mike's. When it comes to Gen Z there is no better way to get their attention than through Esports, and Ryan joined us to talk through all of those detai...
A Look Inside the NHL's Social Strategy with Sean Dennison
August 03, 2021 15:00 - 50 minutes - 92.8 MBOn this episode of Business of Social, Sean Dennison, Director of Social Media at the NHL, joins David to discuss the NHL Seattle franchise's social strategy and the organization's plans for continued growth. The conversation highlights the significance social media has on marketing and how the distinctiveness of hockey can be utilized to generate exceptional content while bringing live game highlights to social media. Additionally, they delve into the NHL's commitment to promoting diversity...
A Look Inside Electric's Marketing Strategy with Ian Foulke
July 27, 2021 17:01On this episode of Business of Social, join David and Ian Foulke, the Director of Marketing at Electric, as they delve into the exciting realm of brand and product marketing. Discover the secrets to crafting a compelling brand identity, and learn why segmenting your audience is essential for success. Plus, get their professional opinion on Instagram's groundbreaking new shopping feature. Ian shares a wealth of expert advice on social strategy, product marketing, and achieving work-life balan...
A Look Inside Electric's Marketing Strategy with Ian Foulke
July 27, 2021 17:01David is joined by Ian Foulke, Director of Marketing at Electric, to dive into the world of brand and product marketing. How do you establish authenticity with your fans? Setting Trends vs. Chasing Trends What about your brand sets you apart? Staying true to your brand when entering a new vertical Ian also drops a ton of advice and knowledge about social strategy, brand marketing and work life balance.
Panel: Building a Social Team for the Modern Age
July 13, 2021 15:00 - 31 minutes - 28.7 MBIf you want your brand to stand out in the crowded field of social, how do you need to approach putting your team together to work best in the modern social age? What strategy & more importantly, staffing do you need to win in 2021? David Brickley, owner and CEO of STN Digital, and Tania Yuki, founder and CEO of Shareablee, walk you through how to create an effective social team in 2021.
What All Marketers Can Learn from the Real-Estate Market with Julia Spillman
June 28, 2021 17:30 - 46 minutes - 86.7 MBOn this episode of Business of Social, David is joined by Julia Spillman, CEO of EklundGomes, to discuss how Julia and her team switched their sales and marketing strategy in the midst of the pandemic. She explains how they’ve fully embraced digital media in the real estate world and shares how they achieved results from this strategy. Prior to the pandemic, real estate relied on showing homes and walking potential clients through properties. What happens when all of that gets turned off? ...