Inside LA28's Marketing Strategy for the 2028 Olympics

Business Of Social

English - September 26, 2023 21:57 - 50 minutes - 70.1 MB - ★★★★★ - 38 ratings
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In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode!

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