How the Knot Dominates the Wedding Market
Business Of Social
English - May 11, 2022 17:45 - 49 minutes - 91.8 MB - ★★★★★ - 38 ratingsManagement Business Sports business social Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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On this episode of Business of Social, we sit down with Kiara Kempski, VP of Global Consumer Marketing for The Knot, to discuss their strategy for reaching brides, grooms, and vendors in the wedding industry. With a staggering 2.6 million weddings taking place in 2022, and a 26% increase in weddings this year, The Knot is leveraging the power of influencer marketing, TikTok, and compelling storytelling to connect with the next generation of wedding planners. Beyond the wedding day itself, The Knot is committed to adding value to the lives of their customers through The Bump, a resource for parents-to-be and those raising children. Discover how The Knot is revolutionizing wedding marketing.