Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
391 episodes - English - Latest episode: about 15 hours ago - ★★★★★ - 163 ratingsBusiness of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.
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Episodes
EP 374 | Systems and the Solution with Holli Appelquist
April 30, 2024 13:00 - 32 minutes - 58.5 MBTwo years ago, when designer Holli Appelquist joined Business of Design® and began to implement the systems. She anticipated improvements to her projects, but she was blown away by the positive changes in her life. She finally enjoyed the work-life balance that previously eluded her. She had more time to work on the tasks she loved doing. More time off during the work week and more time off for holidays. She was able to delegate to staff and their satisfaction improved. Profits soared. Today,...
EP 373 | Rebuild with BOD™ with the Holli Appelquist Team
April 23, 2024 13:00 - 35 minutes - 64.1 MBCould you start over? Let’s say you’ve been in business a few years, or more. You’ve given it your all, but you still aren’t where you dreamed you’d be by now. Would you just keep plugging away, or would you be willing to try something new? Would you be willing to adopt the BOD™ systems? In this episode, designer Holli Appelquist shares how she joined BOD™ and transformed her company, her profitability, and her life, in one year. In this episode we learn: - you can actively target the prof...
EP 372 | Kitchen Aid with Chef Maddy Goldberg
April 16, 2024 13:00 - 42 minutes - 77.4 MBIt’s one thing to design a kitchen. It’s an entirely different matter to cook in one. If you are an interior design professional who renovates or designs these important spaces, you’ll love getting advice from a professional who has cooked in a hundred different homes. In this episode we learn: - questions to ask clients before you begin their kitchen renovation - tips for designing a kitchen that functions well - pet peeves to avoid - why it’s important to say yes and follow the opportunit...
EP 371 | Media Training with Jennifer Convy
April 09, 2024 13:00 - 34 minutes - 62.2 MBYes, it can be scary to face an audience and stand in the spotlight. However, there are simple techniques you can use to harness your energy and transform it into excitement, rather than fear. In this episode we learn: - an instant technique to combat nerves and fear - what to practice before speaking or doing a presentation - a one-minute crash course in media Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesi...
EP 370 | Help, I Need An Assistant with Gina Cotner
April 02, 2024 13:07 - 36 minutes - 66.9 MBWhen someone asks you about your fantasy life, do you immediately think of your Hollywood crush or, are you so deep in the weeds that an assistant is where your mind goes? Ah yes. An assistant. A magical, mythical creature who can do all the tasks you don’t have time to do, plus keep you organized, answer your emails, deal with client headaches, and generally solve most of your problems. Sound about right? In this episode we learn: - make a list of the tasks you love doing and the tasks yo...
EP 369 | Be the Expert with Kimberley Seldon
March 26, 2024 12:52 - 30 minutes - 55.8 MBIt's not how many years you've been in business. It's not how many clients you’ve serviced. It's not even about always knowing what to say to your clients or trades or staff. Being an expert begins with mindset. If you develop the mindset of an expert, you will become an expert. How do you develop an expert’s mindset? By relying on written, repeatable systems that support your business and life goals. In this episode we learn: - I am the expert I am the prize. - I am on a mission to help. ...
EP 368 | Hotels to Home with Darcy Guttwein
March 19, 2024 13:00 - 31 minutes - 56.5 MBShow your clients how to live like a VIP in their own homes by using those amazing hotel experiences to elevate the lifestyle you incorporate into your design projects. In this episode we learn: - play concierge for yourself and your design clients to elevate daily rituals - excavate your vacations and hotel experiences to find elements worth bringing home or to your clients - think of the foyer or entrance as a portal into the space, a portal into what’s to come as you enter the rest of the...
EP 367 | Lighten Up live at KBIS
March 12, 2024 13:00 - 38 minutes - 68.5 MBThe Humorous Side of Design Insert laughter, smirks, and relatable cringing in your day during this entertaining, engaging panel discussion. Join Kimberley on the KBIS stage for a candid exploration of the humorous moments, horror stories, unconventional client requests and unexpected twists. The result? Invaluable lessons learned by seasoned designers who have beautifully navigated and showcased the power of creativity in this unpredictable world of design business. Success is not an accid...
EP 366 | Life By Design with Cortney McDermott
March 05, 2024 17:26 - 37 minutes - 67.7 MBHow to transform without ‘doing’ anything and how shifting your attention and awareness can change everything in your life. In this episode we learn: - what you think about grows - continually assess where your attention is going when you want to improve something in your business - actively listening to clients gets you closer to satisfying their deepest wishes - your client’s physical environment affects their well-being and productivity - strategies for dealing with professional compari...
EP 365 | Feast or Famine with Danielle Hendon
February 27, 2024 13:30 - 36 minutes - 66.2 MBManaging fluctuating client cycles of feast-to-famine can produce anxiety in even the most seasoned professionals. Anticipating annual trends where business slows down such as holiday time or the height of summer can help. But navigating longer ebbs and flows is part of any business owners journey. Let’s talk about the essential skills required to cope with feast-to-famine. In this episode we learn: - managing cash flow is part of successfully navigating the feast/famine cycles - don’t put ...
EP 365 | Feast or Famine with Danielle Hendron
February 27, 2024 13:30 - 36 minutes - 66.2 MBManaging fluctuating client cycles of feast-to-famine can produce anxiety in even the most seasoned professionals. Anticipating annual trends where business slows down such as holiday time or the height of summer can help. But navigating longer ebbs and flows is part of any business owners journey. Let’s talk about the essential skills required to cope with feast-to-famine. In this episode we learn: - managing cash flow is part of successfully navigating the feast/famine cycles - don’t put ...
EP 364 | 24 Qs for 2024 Part 4 Staff with Kimberley Seldon
February 20, 2024 14:00 - 30 minutes - 55.7 MBIn this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In this final episode, Cheryl will ask Kimberley 6 questions about staff. 1. Did you ever have trouble keeping staff? 2. What’s the secret to retaining staff? 3. We’ve heard you say you suck at hiring. Why? 4. What is the hardest thing about delegating? 5. What is the best part about delegating? 6. Can you list the pros and c...
EP 363 | 24 Qs for 2024 Part 3 Business with Kimberley Seldon
February 13, 2024 14:00 - 30 minutes - 55.9 MBIn this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In this episode, Cheryl will ask Kimberley 6 questions about business. 1. What is your favorite line in your contract? 2. What is the first change you would recommend to a designer who is new to systems? 3. What is the most common way that designers leave money on the table? 4. Can you share your most recent aha moment? 5. Wh...
EP 362 | 24 Qs for 2024 Part 2 Projects with Kimberley Seldon
February 06, 2024 14:00 - 31 minutes - 57.2 MBIn this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the episode, Cheryl will ask Kimberley 6 questions about projects. 1. What is your favorite part of any project? 2. What is the newest system you’ve implemented? 3. What’s a system you’ve tried, but would not recommend? 4. What is the most underrated step in the BOD15? 5. What is the most common question you get about the...
EP 361 | 24 Qs for 2024 Part 1 Clients with Kimberley Seldon
January 30, 2024 13:30 - 28 minutes - 52.2 MBIn this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the first episode, Cheryl will ask Kimberley 6 questions about clients. 1. What is your go-to line when it comes to working with clients? 2. What is a go-to example you use to set client expectations at the start of the project? 3. What is the hardest thing you’ve ever had to tell a client? 4. What is the best or most imp...
EP 360 | Be the Expert with Kimberley Seldon Live at IDS Toronto
January 23, 2024 14:00 - 40 minutes - 73.3 MBIn this episode, recorded live at IDS Toronto 20204, Business of Design® Advocate in Chief, Kimberley Seldon, spoke to a sold-out crowd on being the expert. Confidence in your expertise is the first step in creating the successful interior design business you deserve and desire. By building confidence, you’ll be able to honor your value, charge appropriate fees and generate profit year after year. From the position of expert, you can confidently offer your talents and skills to the clients yo...
EP 359 | The Trouble with Delegating with Casey Gromer
January 16, 2024 13:30 - 37 minutes - 68.2 MBToo many interior designers struggle with delegating. Why? Well, for one thing, says our guest, we too often ask for someone to complete a task rather than provide the outcome we want. It’s time to create a high performing, self-managed team. In this episode we learn: - take a GSD staycation (get stuff done) - if you’re thinking about delegating, you must also think about accountability - an effective leadership team is accountable for outcomes, not just tasks - look for repeatable tasks a...
EP 358 | Client Talk, How to Work with a Designer with Robin McLendon
January 09, 2024 14:00 - 40 minutes - 72.8 MBAs a left-brained creative, having a process and set of procedures is instrumental for success, says Robin McLendon. Robin is not an interior design professional. Instead, she’s a client and she has lots to say about working with professionals who do not have a system like the BOD™ 15, which allows them to run projects in an orderly fashion. In this episode we learn: - don't ask the client what she needs or is looking for, instead tell her what you think she needs based on her project goa...
EP 357 | Organize Your Business with Helen Austen
January 02, 2024 14:00 - 33 minutes - 59.7 MBOld habits are difficult to break, but often these are the challenges that stand between you and success. Running an organized business means putting the end goal top of mind and then building the systems, structures, habits, and behaviors required to reach the goal. BOD™ BOSS Helen Austen shares her insights into running an organized business. In this episode we learn: - creative people and the tendency to be disorganized. - implement one step at a time - have a clear and documented system...
EP 356 | Infancy To Maturity with Kimberley Seldon
December 26, 2023 14:00 - 26 minutes - 48.5 MBThe journey to running a mature, profitable design firm is rarely an easy one. In this episode, Advocate-in-Chief, Kimberley Seldon shares some anecdotes on the path to success. In this episode we learn: - clients will follow whatever rules you give them, so don’t give them lousy rules - years on the job does not guarantee success or even progress - sometimes our job is to say no, early in the project - the surest way to destroy project success is to allow clients to take the lead Success i...
EP 355 | Fixing Operational Gaps with Hillaire Martin
December 19, 2023 14:00 - 27 minutes - 37.2 MBUncovering operational gaps within a business is easy, right? Every time something goes wrong, you’ve found another one. Implementing frameworks to support workflow is the only solution. It works. But it takes time to make the changes that will provide you with a business that supports the lifestyle you deserve and desire. In this episode we learn: - be honest with yourself and let go of procedures or habits that aren’t working - map out the client facing side of your business, by implement...
EP 354 | Rule of Thirds with Patrick Ediger
December 12, 2023 13:30 - 27 minutes - 49.8 MBAs the design world faces the challenge of addressing wastefulness, it may be surprising to learn, the key to creating beautiful design while remaining eco-conscious lies in our very own backyards. A Los Angeles-based designer, Patrick Ediger has a formula that harnesses hyper-local practices to craft sustainable, timeless, and functional design for his clients. In this episode we learn: - reframe the discussion from eco-conscious to one of sustainability and what that means on a human level...
EP 353 | Use Your Sales Rep with Carmen Reinour
December 05, 2023 13:30 - 36 minutes - 66.1 MBThe work you do as an interior design professional is challenging and complex, and so important. No one should trudge this path alone. One of your best sources for partnership and collaboration is your trusted Sales Rep. In this episode, we're going to talk about how to take advantage of this A-Team member to make your job easier, deliver better projects to your clients, and keep your sanity. In this episode we learn: - take time to meet with your representative to better understand the pro...
EP 352 | Winning at Project Management with Alexandra Crevier
November 28, 2023 14:00 - 35 minutes - 65.3 MBIs there an ideal balance for the design professional; a median point that relies equally on creativity and process? In this episode, Alexandra Crevier shares her experience melding a background in civil engineering and construction management with the somewhat less rigid world of residential design. In this episode we learn: - educate yourself with books, YouTube, podcasts—never stop learning - when implementing a design, theory doesn’t cut it, pick up the phone and ask your contractor fo...
EP 351 | Yes, You Can with Kimberley Seldon
November 21, 2023 14:00 - 17 minutes - 32.2 MBWhether you think you can, or you think you can’t, you’re right. Henry Ford In this episode we learn: - what’s holding you back is within your power to change - you don’t have to make every mistake yourself - change it now, don’t wait for new years’ resolutions
EP 350 | Innovate Ruler with Joanne Swisterski
November 14, 2023 14:00 - 46 minutes - 84.6 MBInnovators see challenges as opportunities. That’s what our guest today, designer Joanne Swisterski tells us. When there is a problem that can't be solved, she does a deep dive and sets out to create solutions or at least, workarounds. These solutions can range from small daily tasks that can be MacGyver-ed into submission, to huge challenges that, once solved, turn into new business opportunities. Are you an innovator? In this episode we learn: - if someone else is capable of doing it, s...
EP 349 | Accept Full Responsibility with Christina Kim
November 07, 2023 14:00 - 32 minutes - 58.8 MBIf you want to feel truly empowered and liberated in your business, then accept responsibility for everything. Once you do that, when problems arise, you have agency to fix them. Plus, you’ll be surrounded by an A-Team that has your back at all times. Yes, there's risk, but there’s also risk when you allow others to take the lead on the project. Own it and feel the power! In this episode we learn: - take the lead on the project - build a reliable A-Team and you will take care of each othe...
EP 348 | Marketing Matters with Danielle Furtado
October 31, 2023 13:00 - 43 minutes - 77.9 MBMarketing is a struggle for many interior design firms. In this episode, SEO expert Daniela Furtado shares specific tools to understand how search works and what to do to get your firm found. In this episode we learn: - narrow your position to target your ideal client - use bottom of the funnel key words to attract your ideal client - assess the traffic, once you add the key words - refine your marketing until you are getting the leads you want - have a clear call to action - pay attention t...
EP 347 | Are You Making Your Clients Work with Kimberley Seldon
October 24, 2023 13:00 - 24 minutes - 33.4 MBIf you are working in or working towards delivering a luxury experience to clients, then think carefully before asking them to complete some task on your behalf? Measure the mattress, pick up tiles, receive deliveries…all of these tasks are better left to professionals and not your clients, so says Kimberley. And by the way, she has a lot of opinions in this episode. In this episode we learn: - watch where you put the monkey - even if a request sounds simple, avoid asking your clients to w...
EP 346 | Rising from the Ashes with Ami McKay
October 17, 2023 13:00 - 35 minutes - 64.3 MBWhat happens when you lose everything? Well, if you can embrace adaptability and reinvent yourself, says Ami McKay, you can emerge more powerful than ever before. If you need a new beginning, then this episode is for you. In this episode we learn: - embrace adaptability and reinvention - build a supportive and positive team and internal network - draw strength from resilience - prioritize joy from within - step out of your comfort zone and leverage past learnings and a measured mindset when ...
EP 345 | Brand Extensions with Nicole Gibbons
October 10, 2023 12:30 - 41 minutes - 74.4 MBIf you've ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success. In this episode we learn: - decide what kind of business you’re want to build and test the desirability of prototypes - decide how much capital you need, if you plan to scale the business - identify your business' unique competitive advantage - how licensing works Success is not ...
EP 344 | Collective Wellbeing with Jessica Lackey
October 03, 2023 12:30 - 26 minutes - 49 MBInterior design business owners are frequently focused on client facing experience, and that’s important, but your team is having an experience working with you too. Setting a healthy culture for everyone in your business orbit is within your power. However, if you are constantly focused on the next task and ignoring sustainable process, it’s a recipe for disaster. To grow your business without compromising creativity and quality, implement systems to build a better culture and foster collect...
EP 343 | The Office Manager with Hilaire Martin
September 26, 2023 12:30 - 39 minutes - 54.1 MBSo many design professionals dream of hiring an office manager to, well, manage the office day-to-day. What’s that like? What are the benefits and challenges of adding this person to your team? What should you pay for the service? Should this person be a designer? In this episode, non-designer Hilaire Martin, answers all these questions and more. In this episode we learn: - what’s the difference between a COO and an Office Manager - what size firm would benefit from an office manager - be ...
EP 342 | The Stairs with Kimberley Seldon
September 19, 2023 12:30 - 23 minutes - 32.9 MBIn this solo episode, Kimberley shares a current job frustration. She asks the question, how complicated can it be to make over a set of stairs. The answer may surprise you. In this episode we learn: - there's no such thing as an easy job - working with a reliable team of professional trades is the best way to ensure projects run smoothly Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=p...
EP 341 | Get Your Ideal Client On Instagram with Darla Powell
September 12, 2023 12:30 - 34 minutes - 47.2 MBIf you want to gain more from Instagram than praise from fellow designers, than you have to get intentional. Your ideal client is likely online and looking for you. Have you peppered your feed with the kind of information that she’s looking for? SEO and UX expert, Darla Powell, says anyone can create a compelling message and reach their ideal clients. In this episode we learn: - optimize your user handle and name on your Instagram account - grow your account with proactive engagement - eng...
EP 340 | Do More With Lighting with Joe Borress
September 05, 2023 12:30 - 39 minutes - 54.4 MBIt’s all too evident that many professionals within the design industry are out of step with the latest technology available in the lighting category. Too many decisions about lighting come down to, “that’s just how we’ve always done it”. Designing your lighting plan early and consulting a lighting expert is the most effective way to enhance the quality interior design scheme you created. In this episode we learn: - how to bring technology into the home without it looking industrial or ins...
EP 339 | Finding Product with Nicole Lashae Ben
August 29, 2023 12:30 - 34 minutes - 46.9 MBThe designer’s journey towards mastery is a complicated path. You manage trades, clients, and staff. In addition, for those who procure products for your clients, you manage suppliers, vendors, and manufacturers. Given time, you develop a strong relationship with your best suppliers and finding the latest, best product is as simple as reaching out to the providers you know well. But none of us can afford to be complacent as new products emerge rapidly. That means we not only rely on an A-Team...
EP 338 | Publish with Purpose with Courtney Warren
August 22, 2023 12:29 - 37 minutes - 68.1 MBIf you’ve ever dreamed of getting a design book published and wondered what exactly is involved, then this is your episode. Dallas designer, Courtney Warren wrote her first book and shared some of the challenges (it’s a real drain on your time) and the rewards of getting to print. In this episode we learn: - don’t underestimate the amount of time it will take to write the book and then work with the publisher to promote the book - having an office manager who can run the business when you...
EP 337 | Give Back with Susan Wintersteen
August 15, 2023 12:30 - 31 minutes - 57.2 MBWhile giving back is on a lot of designers' wish lists, many are not yet making the income to pay it forward or are already working overtime to manage their paying client workload. In this episode, we talk about the benefits to philanthropy and how to be discerning as you assess opportunities. In this episode we learn: - the benefits of philanthropy include greater confidence, a richer local network and the joy of making a difference - not every opportunity is worthwhile or prudent, consi...
EP 336 | Exploring Tension with Kimberley Seldon
August 08, 2023 14:28 - 18 minutes - 25.7 MBNone of us wants to live with constant stress, but in this episode, Kimberley explores the upside to a little healthy, motivating tension. Tension is the indicator light, alerting you to a decision ahead or a situation that needs your attention. In this episode we learn: - always be open to discovering where you need to update your process - do what you can to keep an awesome employee but don’t over-compensate, you may prevent yourself from the benefits of a new hire and fresh ideas - low...
EP 335 | Give & Take with Mary Lou & Marc Fulson
August 01, 2023 12:30 - 41 minutes - 74.9 MBHaving a business partner sounds like heaven to most solo-preneurs. In this episode, we hear from a husband-and-wife team, who use give and take to create a seamless experience for their ideal clients. In this episode we learn: - increase your service and you increase your net worth - professional design is not for everyone, not every client is ideal - get a clear understanding of how your business makes money - taking the wrong client has consequences - communicate your value by using bu...
EP 334 | Prioritizing Clients with Aashita Chadha
July 25, 2023 12:30 - 31 minutes - 57.4 MBFrustrated with the shoddy professional practices of local renovation firms in her native Bangalore, designer Aashita Chadha had an idea. Why not create a design firm where the goal is to make the clients’ needs a top priority? Through innovative problem-solving, she and her husband are putting enjoyment back into the renovation process for their clients. In this episode we learn: - empathizing with your client allows you to focus on creating a more satisfying experience - clients must b...
EP 333 | A Team with Michelle Burbidge
July 18, 2023 12:30 - 35 minutes - 48.5 MBRegardless of project size, every design professional must rely on quality trades to bring the project vision to life. As the project lead, you need to bring out the best in every team member, hold them to exacting standards and motivate them to go the extra mile. Not an easy task. However, when you have your A Team, you will work in harmony towards a single goal and a happy client. In this episode we learn: - the power and advantages of using the BOD™ 15 for large projects - when you hav...
EP 332 | Hire Right with Jessica Harling
July 11, 2023 12:30 - 33 minutes - 60.3 MBFinding a quality candidate to join your team can be a nerve-wracking experience, says our recruitment expert in this episode. A good fit doesn’t happen automatically. Successful growth is the result of a strategic, multi-step hiring and onboarding process (like the one we teach at Business of Design®!). In this episode we learn: - hiring is a skill, and it requires a process to support it - don’t rush to hire a friend, put them through the same process as any other hire - a clear job descr...
EP 331 | Path to Prosperity with Audrey Faust
July 04, 2023 12:30 - 39 minutes - 54.3 MBThere is power in understanding and using your numbers to grow your business, make decisions and build long-term independent wealth. When you begin a diet, you look at the number to see where you are starting from. The same thing is true for any financial makeover. Your financial data is the key to unleashing your true potential. numbers. In this episode we learn: - your personal assets minus debt equals your net worth - use the 7% rule to determine when to pay off debt early - if you’...
EP 330 | Feng Shui with Patricia Lohan
June 27, 2023 13:30 - 32 minutes - 58.3 MBFeng Shui is an ancient Chinese practice that focuses on harmonizing the energy in living spaces, promoting well-being, balance, and prosperity. In this episode, we learn how to use some of the practical elements of feng shui in our own projects. In this episode we learn: - what Feng Shui is and how it works - to optimize your bedroom for better sleep and improved romance - a new way to look at artwork and how it may be influencing your life - how stagnant energy can block you from succee...
EP 329 | Designing Your Future with Robin Wycherley
June 20, 2023 13:00 - 33 minutes - 45.8 MBAuditing past projects and understanding how you spend your time and where you put your attention is a first step toward self-awareness as a business owner. Without that, it’s difficult to create a business that is in harmony with personal goals. With discipline and intention, it’s possible to design the business you’ve always dreamed of owning. In this episode we learn: - being self-aware is essential, if you plan to succeed - auditing your past projects reveals how you spend your time and ...
EP 328 | Refine Your Brand With Erika Saurit - Part 2 - 2023 - 06 - 09, 7.05 AM
June 13, 2023 12:29 - 37 minutes - 51.7 MBInterior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the second of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client. In this episode we learn: - tap into the emotional reasons clients renovate or decorate - clients want a sense of belonging and to be seen and heard ...
EP 327 | Refine Your Story with Erika Saurit - Part 1
June 06, 2023 16:41 - 35 minutes - 48.5 MBInterior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the first of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client. In this episode we learn: - stories make your brand “stickier”, so clients remember worthwhile things about your brand - why words matter more than eve...
EP 326 | 3 Emails with Kimberley Seldon
May 30, 2023 13:00 - 32 minutes - 59.2 MBIt’s just another day at the office for Kimberley who is going to randomly select three emails from her inbox and share what’s happening on projects. In this episode we learn: - emails often contain high stakes requests for decisions - use updates from trades as the basis for updates to clients - read it twice…are you sure you didn’t miss something It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast