EP 328 | Refine Your Brand With Erika Saurit - Part 2 - 2023 - 06 - 09, 7.05 AM
Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
English - June 13, 2023 12:29 - 37 minutes - 51.7 MB - ★★★★★ - 163 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the second of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.
In this episode we learn:
- tap into the emotional reasons clients renovate or decorate
- clients want a sense of belonging and to be seen and heard
- a brand is a compilation of all the feelings we have about what we are about to purchase
- 3 Es of good brand copy
It’s time to take control of your business.
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