JOIN THE WAITING LIST FOR STUDIO BLOOM: www.assembledancestudiocoaching.com/studiobloom


Enrolments open - 29th OCTOBER 2021 6AM!


You might know me as a podcaster, business coach and dance studio owner. But do you know how I got into the industry? Like so many of you reading, my awesome Mum took me along to my first class at 3 years old and I was hooked.  Once I graduated from school I did what most people from school did, went to university! But it was whilst I was studying (enjoying it, but not loving it) that I got a call one day from my Mum and she mentioned how a cute little hall near our house would be for a dance studio. That’s all it took, one little suggestion and I was obsessed. Fast forward to today and I have now been in the industry for over 15 years! I started my studio at 19 and I would attend conferences and events filled with other dance studio owners or business owners and I had so many people saying to me, “you’re so young”, “too young” or “wow, so young!”. I get it, looking back and now seeing 19 year olds, I was so young! But at the time, it pushed me. To have a successful studio I knew I HAD to work hard, but 24/7?? That’s not what I signed up for!


Whenever I attended these conferences or events, the one MAJOR topic that kept coming up when I spoke with more experienced DSOs was “I don’t have enough time with my family”... trying to find that work/life balance was a big issue for a lot of DSO’s and at the time, being 19, I didn’t think much of it. I wasn’t planning to have a family of my own at that time so I wasn’t worried it would be an issue for me. That being said I knew I wanted a family in the future and like most DSO’s starting out, I did EVERYTHING myself so I did often think back to those comments from DSO’s struggling to find balance and I wanted to make sure when that time came me and my dance studio were well prepared for me to not be doing everything myself!


So I started researching, learning & tweaking, trying to figure out what is the best way to build my business processes and systems! I knew you could grow or build a sustainable business with the business steps in your head… you need to take action! So I knuckled down and got to organising, hoping one day, all that hard work would pay off.


Everything came to a head when I had to take maternity leave early due to family reasons. I had to take a step back from the business and well… I am now in month 4 of maternity leave and everything is running smoothly. I jump in to pay bills and wages and I visit when I like, but aside from that my team run, grow & scale my business without me needing to be there!


I know what DSOs need to get more time, be in control of their businesses and ultimately grow their student numbers. That is why I started coaching and that is why I created Studio Bloom. If you haven't heard already, I have created a comprehensive 12 week coaching program called Studio Bloom with a 5 step process to really grow your business and watch it flourish!

Prepare: Avatars, Goal Setting, Product Ladders & Offers
Plan: Pricing, Sales Messaging, Cashflow & Budgeting
Nurture: Your Team & Systems
Grow: Events, Traffic, Connections & Community
Harvest: Automation & a Business Bloom Action Plan

Stop being okay with being okay…. It’s time to BLOOM!


Without a strategic marketing and business plan, you can try a heap of different things and it might get you to your goals eventually, but if you want to take clear, actionable steps to grow (& save your sanity)...This program is for you! On completion of the course, you will walk away with a comprehensive Business Plan that will set you up for success for years to come!


But you might ask, ‘how does a business plan lead to growth? Stay tuned for next episode!