Show Up Better! artwork

Show Up Better!

44 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 2 ratings

Welcome to "Show Up Better," a podcast about content. 
Our host, and podcast producer, CJ Williams, brings on guests to dive into their online tactics for attracting clients and customers to grow their brands.

In each episode, we bring you captivating interviews with industry-leading entrepreneurs, marketers, and creative minds who have harnessed the true potential of content to drive their businesses forward. Our guests are trailblazers in their respective fields, and they generously share their insights, experiences, and practical tips to inspire and guide you on your own content journey.
Discover the secrets behind crafting compelling narratives, leveraging various content formats, and deploying effective distribution strategies. Uncover the art of storytelling, find out what makes content truly engaging, and learn how to connect with your target audience on a profound level.
Whether you're a seasoned content creator or just starting out, "Show Up Better" equips you with actionable knowledge to create content that captivates, educates, and converts. Explore the innovative tactics our guests employ to cut through the noise, build meaningful relationships with their customers, and grow their businesses.
Check us out on YouTube: https://www.youtube.com/channel/UC9nE_BO7X-J8JUtwP5atFUw 
 www.ptmediapros.com

Entrepreneurship Business Education Self-Improvement business marketing video production branding social media content social media content creator
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Episodes

Unveiling a Dentist's Content Cravings, Part 1

May 21, 2024 13:00 - 11 minutes - 8.19 MB

In This Episode, We Explore: The creative tactics used to land a meeting with a busy dentist! How dentists, like many business owners, face common challenges beyond the exam room. Why the dentist surprised everyone by ditching the "talking head" video idea in favor of a PODCAST! The dentist's reasoning behind choosing a podcast as his primary content strategy. The importance of client discovery and understanding their true needs before crafting a video strategy. The potential rise of p...

Instagram is NOT the Platform for Experts with Charlene Ridley Part 2

May 09, 2024 14:00 - 29 minutes - 20 MB

In part 2 of my interview with creative studio owner, Charlene Ridley, we discuss CONTENT! Watch the YouTube segment The Content Creation Struggle: Even experts face challenges! We discuss the difficulties of creating consistent content, and Charlene opens up about her own struggles in this area. Beyond the Instagram Hype: We delve into the limitations of Instagram for showcasing true expertise. [Studio Owner's Name] explains why long-form content like podcasts and in-depth articles are ...

Empowering Women Entrepreneurs with Charlene Ridley Part 1

April 29, 2024 15:00 - 22 minutes - 15.8 MB

Guest: Charlene Ridley - Founder of Unpause Your Dreams Creative Studio, Coach & Speaker In This Episode, We Discuss: Building a Women-Only Creative Space: We explore the benefits and motivations behind creating a creative studio focused on empowering women. Charlene dives into the unique environment and opportunities it offers for female creators. The Qualified Coach: We navigate the current landscape of self-proclaimed coaches on social media. Charlene shares her qualifications, coachin...

Empowering Women Entrepreneurs & Avoiding Content Struggles with Charlene Ridley

April 29, 2024 15:00 - 22 minutes - 15.8 MB

Guest: Charlene Ridley - Founder of Unpause Your Dreams Creative Studio, Coach & Speaker In This Episode, We Discuss: Building a Women-Only Creative Space: We explore the benefits and motivations behind creating a creative studio focused on empowering women. [Studio Owner's Name] dives into the unique environment and opportunities it offers for female creators. The Qualified Coach: We navigate the current landscape of self-proclaimed coaches on social media. [Studio Owner's Name] shares h...

3 Reasons to Double Your Prices Today

April 19, 2024 18:00 - 14 minutes - 9.99 MB

Are you a service entrepreneur feeling hesitant to raise your prices? You're not alone! But what if I told you doubling your rates could be the key to unlocking sustainable growth and greater success? WATCH THE VIDEO In this episode, we dive into 3 powerful reasons why service providers like yourself should strongly consider raising their rates: The Portfolio Powerhouse: You've built an impressive portfolio showcasing your expertise. It's time to price your services commensurate with the ...

Unlock Your Event's Full Potential with Comprehensive Event Video Coverage

April 03, 2024 11:00 - 26 minutes - 18.4 MB

In this episode of Show Up Better, we delve into the world of video coverage for conferences, unpacking the secrets to capturing the magic and extending its reach. Host: CJ Williams Read the article: https://www.podcasttitans.com/event-video-coverage-strategies/  Key Takeaways: How a comprehensive video package can elevate your conference experience and generate lasting value. Pre-event video strategies to build excitement and encourage registration. Capturing the essence of the confere...

Cashing in on Creative Photography

March 05, 2024 11:00 - 8 minutes - 5.74 MB

You'll always hear that if you want to make money as a photographer or videographer you should stop shooting buildings, animals and nature, and shoot people. This is why most photographers and videographers look to go the corporate route. My guest, Brandon Everett, doesn't see it that way. Check out a video segment! He chose to leave the corporate realm and focus on creative photography. My biggest question for him was, "isn't corporate where the money is?" This interview was filmed at ...

Pricing Your Photography and Going the Corporate Route

February 20, 2024 14:00 - 12 minutes - 8.46 MB

In this special edition of Show Up Better! I take the show on the road to a networking event here in Charlotte. This conversation was unplanned and I had never met my guest, Mr. Fodee Wiles. He is a freelance photographer looking to expand his business and get into doing corporate work. Check out a video segment In this conversation we discuss  How he got his start in photography Pricing his photography services should you post your prices on your website Why you shouldn't price your s...

Retainer Danger! What's Better Than Having a Big Retainer Client?

December 17, 2023 13:00 - 9 minutes - 6.26 MB

Believe it or not, there is a con to having retainer clients for your videography business. It happened to me, but I don't want it to happen to you. In this video I encourage you to adopt a system that is more reliable than relying on videography retainers to grow you business. WATCH THE VIDEO A retainer client that brings in a large percentage of your revenue, can make you feel a false sense of security. Having that money coming in might make you forget about investing in stuff that is im...

Crafting Creative Futures and the Business of an Art Gallery Pt. 1

November 24, 2023 20:00 - 30 minutes - 21 MB

In this episode of Show Up Better I speak with Reasons Brown to discuss his role in crafting creative futures and the business of owning an art gallery. His art gallery is unlike what you think of most art galleries. Yes, there's art in the form of painting and drawings. But he also hosts showcases for another form of art; music. watch a segment on YouTube: https://youtu.be/A1NEvU7Q4uM He, himself, is a former collegiate basketball player and artist. He uses his gallery to showcase his o...

Big Hats, Brunch and Business: Growing an Audience and Hosting Events

October 22, 2023 14:00 - 23 minutes - 16.2 MB

On this episode of Show Up Better I interview Ms. Lana Hunter. She is the founder of the Big Hats and Sundress Brunch. This women's event is hosted in many cities in the southeast including Charlotte, Atlanta, D.C and Raleigh. This episode is for you if you are an event planner, event coordinator or just looking to host events. How did the Big Hat and Sundress Brunch start? It started as a brunch with close friends and was hosted at a church. It begin to grow as more and more people were...

New City, New Beginning: Starting a Photography Business with Chrissy Radiance

September 30, 2023 14:00 - 35 minutes - 24.5 MB

On this episode of Show Up Better I interview Chrissy Radiance. She is an art teacher and photographer who is new to the Charlotte area. One of the things I'm interested in learning from her is how she is able to start and grow her photography business from scratch, in a whole new city. These tips are simply and anyone with a camera and a little drive can do them. Watch a segment One of the things that has worked for growing her photography business is just being seen with her camera. Just...

New City, New Beginning: Starting a Photography Business

September 30, 2023 14:00 - 35 minutes - 24.5 MB

On this episode of Show Up Better I interview Chrissy Radiance. She is an art teacher and photographer who is new to the Charlotte area. One of the things I'm interested in learning from her is how she is able to start and grow her photography business from scratch, in a whole new city. These tips are simply and anyone with a camera and a little drive can do them. Watch a segment One of the things that has worked for growing her photography business is just being seen with her camera. Just...

Leveraging Other Peoples' Podcasts to Grow Your Business

July 25, 2023 18:00 - 14 minutes - 9.88 MB

Just what is O.P.P? It means "other peoples' podcasts". I want to give you 4 things you can do to make sure when you reach out to other podcast hosts to be a guest, they say YES. In this solo episode of Show Up Better I explain the benefits of being on other peoples' podcasts. Some sites say there are 3 million podcasts available now. Some say there are 4 million. Either way, there are a lot of them. But while there are a lot of podcasts out there, it is still a growing industry and still ...

Unemployed & Unapologetic: The New Content Creators Part 2

July 23, 2023 15:00 - 35 minutes - 24.4 MB

Tune in for part 2 of my conversation with Kristina Blake. Watch the videos: Part 1 on YouTube Part 2 on YouTube visit the website: www.podcasttitans.com Follow me in Instagram

Unemployed & Unapologetic: The New Content Creators Part 1

July 18, 2023 00:00 - 35 minutes - 24.4 MB

Ms. Kristina Blake is making a name for herself. But it may not all be for good reasons. Who is she? Watch Part 1 Video She's a "content creator", or aspiring content creator, who at the time of this interview had been unemployed for nearly a year. To add to that, she resides in one of Uptown Charlotte's premier residential towers.  But while most people in her situation would just go and seek full time employement, Ms. Blake has a different plan. After her first successful campaign ra...

Is Instagram Really Bringing You Qualified Leads or Are You Wasting Your Time?

July 10, 2023 16:00 - 15 minutes - 10.7 MB

In this episode of Show Up Better! I talk about how much time has been wasted over the last 2 years with leads that come through Instagram. These leads have come in the form of DM's from posts or paid ads, but none of them have panned out. Instagram is the Worst ----> YouTube video By "qualified", I mean people willing to pay full price. So, it could be the content. It could be the frequency in which I post the content. It could be that my followers don't really represent my ideal client....

Coaching Session: Recovering From Major Failures and Setbacks in Business

June 29, 2023 15:00 - 41 minutes - 28.6 MB

Welcome to the first episode of Show Up Better! This first episode happens to be a content coaching session. In it I meet and speak with a friend, and client, Lillie Norfleet. Lillie is the co-founder of FindHer KeepHer shoe line. Watch a segment of this episode on YouTube I've had the pleasure of working with Lillie to create social media and YouTube content, as well as a podcast. So having the content hasn't been an issue. But Lillie as been struck by several big setbacks in her personal...

The Passive Income Entrepreneur: Real Estate, Airbnb and Franchising with Cameo Crumby

August 31, 2022 10:00 - 51 minutes - 35.5 MB

Cameo Crumby has a goal to be a millionaire by the age of 40. With nearly 3 years until he reaches that age, he making sure he sticks to his plan, trusts the people around him and makes sound investments in order to reach his goal. In our conversation we discuss how and why Airbnb was the way to go with real estate. We talk about buying and operating franchises. We also talk about some of the mistakes he's made so far on his journey. 4:00  Cameo talks about how Crumby Capital, his Airbnb bu...

Public Speaking, Networking and Serving Others with Carlos Davis

August 23, 2022 15:00 - 1 hour - 44.9 MB

Public speaker, network marketing expert and consultant, Carlos Davis, stopped by to talk about his journey as an entrepreneur. I invited Carlos because I was intrigued by his processes. The whole experience of attending one of his networking events doesn't just consist of the actual event, but it's the follow-up you get from Carlos in the weeks after. We also discuss how he grew his consulting and speaking business and how he's helping others do the same. 2:18 - How did you make your first...

Why You Need a Lawyer on Your Team and Trademarks with the Influencer Attorney, Bobby Robinson

August 12, 2022 17:00 - 46 minutes - 31.9 MB

This podcast filming was the first time I had met Mr. Bobby Robinson. I reached out to him via Instagram to invite him and he agreed to be a guest. Bobby has already accomplished a lot with his legal practice as well as his other business ventures, which you'll hear about in this episode. You'll even hear me proclaim that I found the perfect podcast guest...because he is. 1:43 - How did you make your first million dollars? I asked him this question, just being sarcastic, and...he answered ...

Add Revenue Streams with Vertical Integration and Investing in Stocks with Joseph Taylor

August 10, 2022 14:00 - 51 minutes - 35.6 MB

I'd never even heard of the term "vertical intergration" until speaking with my guest, Joseph "thealmightyJT" Taylor. It is probably the best way to add revenue streams to your business. Turns out, I've been doing some form of that with my business. Outside of that, JT is self-educated trader, investor and entrepreneur. He made his mistakes early and is continuing to learn from them. His revenue streams include his personal trading, operating a trading community and trading software, Capita...

The Business of Podcasting and Podcasting for Your Business with Loryn Denise

August 08, 2022 17:00 - 1 hour - 48.4 MB

My guest, Loryn Denise, is the host of the This Too Shall Suck Podcast and a full-time podcaster. Who better to feature on the first episode. We discuss who should start a podcast, the benefits of having a podcast for your business, monetizing your podcast and more. This podcast was produced by Prime Time Media Check out the videos for this podcast on YouTube Watch us on Instagram 2:23 - Guest Intro. Loryn introduces herself and talks about her podcast and her "why" for starting her podcas...

The Business of Podcasting and Podcasting for Your Business with Loryn Denise

August 08, 2022 17:00 - 1 hour - 48.4 MB

My guest, Loryn Denise, is the host of the This Too Shall Suck Podcast and a full-time podcaster. Who better to feature on the first episode. We discuss who should start a podcast, the benefits of having a podcast for your business, monetizing your podcast and more. This podcast was produced by Prime Time Media Check out the videos for this podcast on YouTube Watch us on Instagram 2:23 - Guest Intro. Loryn introduces herself and talks about her podcast and her "why" for starting her podcas...

Promo Clip

June 17, 2022 18:00 - 42 seconds - 528 KB

Stay tuned! The first episode will premier in July 2022. Be sure to follow on Instagram: www.instagram.com/ehero_podcast Visit the website: www.eheropodcast.com Subscribe on YouTube

Five Videos You Need For Your Business Right Now

May 26, 2022 11:00 - 7 minutes - 5.48 MB

I understand if you're afraid to appear in front of the camera, or it makes you nervous. But video is going to be important for marketing your business. You'll have to take on that fear to at least get these 5 videos done to market your business. These ideas are easy to plan because you've had the experience already. Not only are they easy, but this content will for your you for years to come. website: www.ptmediapros.com Instagram: www.instagram.com/cjfilmme 

Best Ways to Use Instagram Reels for Your Business?

May 06, 2022 19:00 - 10 minutes - 7.38 MB

If we spent an afternoon filming you and editing that footage for 20 Instagram Reels, would you know what to do with the content? You certainly wouldn't want to waste this time with dance videos. Here are a couple of ways you can use this content to grow your email list, grow your audience and increase sales. website book a 15 min Fit Call

Are Cell Phone Videos Hurting Your Brand?

January 05, 2022 17:00 - 4 minutes - 3.46 MB

Their so easy to use and convenient.  I get it. Why would you need to hire a professional when your phone does everything? There is a difference and people notice when your content is done professionally. Don't take shortcuts. Invest in your brand. That first impression matters. How do you want your brand to be perceived. 

Do You Really Need a Website For Your Business?

November 20, 2021 03:00 - 4 minutes - 3.06 MB

Is this even a question? Are we serious right now? Of course you need a website for your business. It's too easy to have one for you to not have one. No one will take you serious without one.

Save Money With Employee Training Videos

November 17, 2021 14:00 - 4 minutes - 3.08 MB

When most business owners think about having videos done for their business, they think about videos for their external customers. These are the people paying for their services or buying their products. You internal customers, or employees, need videos too. Videos that train them on company policies and safety are a couple of examples. A one-time investment in these videos can save money for years to come.

Do You Need a Script?

November 17, 2021 14:00 - 3 minutes - 2.66 MB

I always advise my clients to prepare a script before filming their content. What I find with most business owners, though, is that they don't have time to do that. As part of my service I offer to have a script prepared by a professional video script writer. Having a script makes it easier to film and edit their video. It takes the pressure off of the subject and having to remember their lines and reduces the amount of takes we have to do.

Should You Work For Free?

November 17, 2021 14:00 - 4 minutes - 3.02 MB

Doing work for free is the best way to learn and perfect your processes and testing your product. This gives you room for error. If you mess things up for the "customer", it doesn't matter, because you're working for free. In these stages, it's not even about the customer. Of course, you'll want their feedback. But this is all about testing your product.

Black Businesses Owners: Will You Be Ready?

June 04, 2020 00:00 - 10 minutes - 7.35 MB

With the anger and protest over the treatment of black people by police and the unfortunate death (or murder) of George Floyd, black businesses may see an uptick in support. The support will not just come from black people. Are you ready for the potential increase in business?

Desperate for Business

May 26, 2020 23:00 - 11 minutes - 7.73 MB

Desperate times call for desperate measures; a saying that may not be so true in business. When you're desperate as a business owner you may find yourself servicing clients you don't want or selling goods you don't want to sell.

Fitness Industry Trends in 2020 with Jonathan Hertilus

April 27, 2020 17:00 - 28 minutes - 19.6 MB

Jonathan Hertilus, owner of BFF Boot Camp and Dumbbells 2 Dollars, and I discuss fitness industry trends in 2020 after the coronavirus. Visit his website at www.dumbbells2dollars.com

Doing Real Estate in 2020; During a Pandemic

April 21, 2020 11:00 - 24 minutes - 17.1 MB

Houses still have to be sold and bought; even during a pandemic. Miranda Solomon is adjusting and still getting the job done. I interview a local realtor to discuss the effects of the coronavirus on the housing market.

Marketing Like a Nerd: Looking at the Numbers

March 23, 2020 22:00 - 15 minutes - 11 MB

If you're not paying attention to the numbers behind your marketing, you could be missing out. How is your website doing? Are people clicking around on your website? What pages are they visiting the most? You should have an idea of some of these numbers. If not you, someone on your team should.

You Are Not Alone Pt. 1: Fear of Success

January 15, 2020 02:00 - 40 minutes - 28 MB

My guest, Mr. Gege Gilzene of G3 Concepcts, and I discuss the fear of failure and the fear of success. 

Why Business Owners and Entrepreneurs NEED Exercise

January 07, 2020 14:00 - 4 minutes - 3.29 MB

I have 2 major reasons why exercise and taking care of your body is important to my fellow business owners and entrepreneurs. 

Raise Your Prices for the New Year

December 30, 2019 12:00 - 9 minutes - 6.32 MB

Get used to doing this every year if you want your business to grow! I'll give you 2 reasons why you need to do it and 2 reasons why you probably still won't do it.

Build a Business in the Natural Hair Industry: Loctician

December 18, 2019 01:00 - 55 minutes - 38.4 MB

Ms. VahVah of VahVah's Loc Spa in Charlotte talks the hair industry, mistakes, pricing and client education. She's been in business in Charlotte since 2011 and enjoying great success. Check out her website at www.msvahvahslocspa.com and on Instagram at msvahvahslocspa.

The Challenge of Determining Your Prices

October 11, 2019 14:00 - 19 minutes - 13.2 MB

Determining pricing for your products/services can be tough. Raising your prices can be tougher. There is a lot at stake with pricing.  In this episode I will explore 4 areas that are determined by your pricing and explain how I successfully raised my rates in my business.

Black Business Owners, Don't Get Caught Up

September 24, 2019 00:00 - 12 minutes - 8.7 MB

Black business owners, stop asking for business because you're black. Work on your business instead. Not all customers are good customers. Don't sell yourself short for a quick buck.

My Biggest Mistake in Business Promo Episode

September 12, 2019 16:00 - 5 minutes - 3.86 MB

Listen as I detail my biggest mistake in business.  A segment of each episode will be devoted to answering questions submitted by listeners. Submit your question by emailing me at [email protected]