Visual Storytelling: Donna Moritz

Business Addicts - The Podcast for people who are addicted to business

English - September 03, 2016 23:00 - 38.4 MB - ★★★★★ - 6 ratings
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Previous Episode: Creating A New Reality – Fiona Redding

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In this episode Donna Mortiz talks about visual storytelling, sharing insights into how you can use visual storytelling to develop deeper engagement and stronger relationships with your audience as a strategy for building your business. Donna Moritz Donna is the founder of Socially Sorted, winner of the Best Business Blog in Australia 2014 and a...

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Donna Moritz

Donna is the founder of Socially Sorted, winner of the Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015 and 2016 . Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more reach, referrals and results in their business. Her content has been featured in Forbes, Entrepreneur Online, NBC, and Social Media Examiner and she is a regular speaker about digital and visual content for the marketing and tourism industries internationally.

You can follow Donna Moritz on Facebook, LinkedIn, Twitter, Instagram, Pinterest and Slideshare.

Using visual storytelling to develop deeper engagement & stronger relationships @SociallySorted
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Visual Storytelling
In this episode we explore

What visual storytelling is and its importance to our business
The 5 components of a shareable images
The importance of using original images
The types of original images you should be creating that have been proven to be highly shareable across the various social networks
The importance of timeliness in social media
What ‘snackable’ images are and the benefits of incorporating them within your visual storytelling strategy
The importance of tailoring your visual content to the different social media platforms for a better user experience and tips on how this can be done easily
How images can drive more traffic to your website
Why you should be using slideshare as a platform for repurposing your content and how you can take best advantage of this platform
Various tools that you can use to create visuals quickly and easily – even if you are not a designer

Resources discussed in the show

Socially Sorted
Branding Business Assets: Liz Thompson
Canva for Work: Poppy Pack
Free training/video series in visual content
Visual Content Creators Facebook Group
The Five Qualities that Make an Image Shareable
The “Events Genie” Event Planner
Design School on Canva
Yoast
Social Warfare
Facebook Debug Tool