Bulletproof Dental Practice
595 episodes - English - Latest episode: 18 days ago - ★★★★★ - 241 ratingsDentistry is evolving - Is your practice BULLETPROOF?
Marketing. Systems. Leadership. Proven strategies to grow your practice with co-hosts Dr. Peter Boulden and Dr. Craig Spodak.
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Episodes
FINANCIAL PLANNING: The Danger Lurking In Your 401k Plan That Could Derail Your Financial Future with Josh Robbins
May 08, 2017 18:05 - 41 minutes - 37.8 MBBulletproof Dental Practice Podcast Episode 23 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Josh Robbins / America's Best 401k Key Takeaways: The 401k is a massive liability for any business owner. As the business owner, you are in charge of setting up the account for the sole benefit for your employee. The providers of 401k are broken. There are too many so you need to choose the right one for your team. There are many funds within a 401k plan. You need to know what and w...
FINANCIAL PLANNING: Top Tax Mistakes with Craig Cody
April 20, 2017 13:19 - 44 minutes - 40.4 MBBulletproof Dental Practice Podcast Episode 22 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Craig Cody Key Takeaways: Mistake 1 - Failing to plan. Like buying a car or a house, you need to make a plan how you’ll pay off your taxes. Mistake 2 - Choosing the wrong entity to operate. You need to understand the different types of entities available before deciding which entity you would choose. Mistake 3 - What-if Paranoia. Do not be afraid of the questions of the IRS as long a...
Top Tax Mistakes with Craig Cody
April 20, 2017 13:19 - 44 minutes - 40.4 MBBulletproof Dental Practice Podcast Episode 22 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Craig Cody Key Takeaways: Mistake 1 - Failing to plan. Like buying a car or a house, you need to make a plan how you’ll pay off your taxes. Mistake 2 - Choosing the wrong entity to operate. You need to understand the different types of entities available before deciding which entity you would choose. Mistake 3 - What-if Paranoia. Do not be afraid of the questions of the IRS as long a...
VISION: Creating Contagious Team Culture - Boulden & Spodak
April 13, 2017 17:45 - 57 minutes - 53.1 MBBulletproof Dental Practice Podcast Episode 21 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Key Takeaways: Find fulfillment in helping others. Today is the golden age of dentistry. To create a raving fan culture, your team must know how to make creative solutions within a given paradigm. Self-managed teams - they know what to do and they manage themselves. This results in more fulfillment. Tell your employees the WHY of the job. Make it results and performance-based. Learn to b...
Creating Contagious Team Culture - Boulden & Spodak
April 13, 2017 17:45 - 57 minutes - 53.1 MBBulletproof Dental Practice Podcast Episode 21 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Key Takeaways: Find fulfillment in helping others. Today is the golden age of dentistry. To create a raving fan culture, your team must know how to make creative solutions within a given paradigm. Self-managed teams - they know what to do and they manage themselves. This results in more fulfillment. Tell your employees the WHY of the job. Make it results and performance-based. Learn to b...
Next Level Marketing: (Ghost) Writing Your Own Book with Michael Levin
March 16, 2017 15:35 - 42 minutes - 39.4 MBBulletproof Dental Practice Podcast Episode 20 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Michael Levin Key Takeways Dentistry is a crowded marketplace. You can distinguish yourself by writing a book. You can target niche audiences using a book and build your credibility in that niche. Writing a book is easy using the right resources. You don't even need to write the entire book. You can hire ghostwriters to write it using the knowledge you have. Patients who buy your ...
MARKETING: Next Level Marketing: (Ghost) Writing Your Own Book with Michael Levin
March 16, 2017 15:35 - 42 minutes - 39.4 MBBulletproof Dental Practice Podcast Episode 20 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Michael Levin Key Takeways Dentistry is a crowded marketplace. You can distinguish yourself by writing a book. You can target niche audiences using a book and build your credibility in that niche. Writing a book is easy using the right resources. You don't even need to write the entire book. You can hire ghostwriters to write it using the knowledge you have. Patients who buy your ...
Next Level Marketing: (Ghost) Writing Your Own Book with Michael Levin
March 16, 2017 15:35 - 42 minutes - 39.4 MBBulletproof Dental Practice Podcast Episode 20 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Michael Levin Key Takeways Dentistry is a crowded marketplace. You can distinguish yourself by writing a book. You can target niche audiences using a book and build your credibility in that niche. Writing a book is easy using the right resources. You don't even need to write the entire book. You can hire ghostwriters to write it using the knowledge you have. Patients who buy your ...
MISC: Republished ! My interview on The Relentless Dentist podcast
March 02, 2017 00:27 - 33 minutes - 30.9 MBThis is a republished interview from The Relentless Dentist. I met Dr. David Maloley of Avon, Colorado - at the Voices of Dentistry conference in Nashville, TN this February. His energy and story that I heard during his presentation almost compels you to live that EPIC life....and the relentless pursuit of it. It was an incredible conversation- check it out!
Republished ! My interview on The Relentless Dentist podcast
March 02, 2017 00:27 - 33 minutes - 30.9 MBThis is a republished interview from The Relentless Dentist. I met Dr. David Maloley of Avon, Colorado - at the Voices of Dentistry conference in Nashville, TN this February. His energy and story that I heard during his presentation almost compels you to live that EPIC life....and the relentless pursuit of it. It was an incredible conversation- check it out!
Win the Day: Running Successful Morning Huddles
February 23, 2017 17:41 - 6 minutes - 6.08 MBBulletproof Dental Practice Podcast Episode 18 Host: Dr. Peter Boulden / Atlanta Dental Spa Key Takeaways: 3 Reasons for Doing a Morning Huddle Bring your team into alignment Allow you to discuss opportunity Provides transparency. You can share your numbers with your team. Tips for a Good Meeting: Meetings should be done by the office manager or a team member Start on time and when everyone is ready. Meetings should be 15 minutes max. End the meeting on a motivational note...
VISION: Win the Day: Running Successful Morning Huddles
February 23, 2017 17:41 - 6 minutes - 6.08 MBBulletproof Dental Practice Podcast Episode 18 Host: Dr. Peter Boulden / Atlanta Dental Spa Key Takeaways: 3 Reasons for Doing a Morning Huddle Bring your team into alignment Allow you to discuss opportunity Provides transparency. You can share your numbers with your team. Tips for a Good Meeting: Meetings should be done by the office manager or a team member Start on time and when everyone is ready. Meetings should be 15 minutes max. End the meeting on a motivational note...
Scaling Your Practice with Dr. Brady Frank
February 15, 2017 15:28 - 58 minutes - 54 MBBulletproof Dental Practice Podcast Episode 17 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Dr. Brady Frank Key Takeaways: DSO (Dentist Service Organizations) were created to address legal challenges presented by corporate dentistry. Dentists can take advantage of this. Dentists should learn how to become owner-dentists then hire an associate to do heavy lifting of clinical dentistry. Equity harvesting - find a value-added practice, acquire it and convert it to cash Knowi...
GROWTH: Scaling Your Practice with Dr. Brady Frank
February 15, 2017 15:28 - 58 minutes - 54 MBBulletproof Dental Practice Podcast Episode 17 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Dr. Brady Frank Key Takeaways: DSO (Dentist Service Organizations) were created to address legal challenges presented by corporate dentistry. Dentists can take advantage of this. Dentists should learn how to become owner-dentists then hire an associate to do heavy lifting of clinical dentistry. Equity harvesting - find a value-added practice, acquire it and convert it to cash Knowi...
MISC: Interview with a 4th year Dental Student - Matt Lewis
February 02, 2017 15:30 - 47 minutes - 43.2 MBBulletproof Dental Practice Podcast Episode 16 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Matthew Lewis Key Takeaways: Corporate often invites dental students to join them although it feels that they only present ideal scenario most of the time. Deciding to sell to the corporate model is a tough decision to make. Corporate dentistry can compete on pricing but not on relationship factor. Dental students should keep their options open whether they'll go corporate or pursu...
Interview with a 4th year Dental Student - Matt Lewis
February 02, 2017 15:30 - 47 minutes - 43.2 MBBulletproof Dental Practice Podcast Episode 16 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Matthew Lewis Key Takeaways: Corporate often invites dental students to join them although it feels that they only present ideal scenario most of the time. Deciding to sell to the corporate model is a tough decision to make. Corporate dentistry can compete on pricing but not on relationship factor. Dental students should keep their options open whether they'll go corporate or pursu...
FINANCIAL PLANNING: Legacy Wealth Creation From Your Practice w/Garrett Gunderson
January 26, 2017 14:30 - 57 minutes - 65.5 MBBulletproof Dental Practice Podcast Episode 15 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Garrett Gunderson / Wealth Factory Key Takeaways: Big Mistake: putting money too early into investments for retirement and not having enough liquidity for your business. Grow your business first by investing in it. Invest in what you know. Diversification for a dentist is bad. Learn to be comfortable with having a lot of cash. 5 Part Formula that will give you financial independenc...
Legacy Wealth Creation From Your Practice w/Garrett Gunderson
January 26, 2017 14:30 - 57 minutes - 65.5 MBBulletproof Dental Practice Podcast Episode 15 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Garrett Gunderson / Wealth Factory Key Takeaways: Big Mistake: putting money too early into investments for retirement and not having enough liquidity for your business. Grow your business first by investing in it. Invest in what you know. Diversification for a dentist is bad. Learn to be comfortable with having a lot of cash. 5 Part Formula that will give you financial independenc...
The $500k Hygienist with Charissa Wood
January 19, 2017 15:00 - 29 minutes - 27.1 MBBulletproof Dental Practice Podcast Episode 14 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Charissa Wood / Atlanta Dental Spa Key Takeaways: Create an appointment flow that will ensure consistency Consistency is one of the biggest reasons for her success Give customized care to every patient Find the balance between consistency and tailored care Educate patients about the process and the value you offer Be aware of your patient's situation and empathize where they a...
DENTISTRY: The $500k Hygienist with Charissa Wood
January 19, 2017 15:00 - 29 minutes - 27.1 MBBulletproof Dental Practice Podcast Episode 14 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Charissa Wood / Atlanta Dental Spa Key Takeaways: Create an appointment flow that will ensure consistency Consistency is one of the biggest reasons for her success Give customized care to every patient Find the balance between consistency and tailored care Educate patients about the process and the value you offer Be aware of your patient's situation and empathize where they a...
Goal Setting Sucks! & 5 minute miracle
January 12, 2017 13:34 - 13 minutes - 12.5 MBBulletproof Dental Practice Podcast Episode 13 Host: Dr. Peter Boulden Atlanta Dental Spa Key Takeaways: We have to be very strategic with our goals and reverse-engineer them. Writing down your goals is exponentially more effective than not. Strategically measuring your goals is reverse engineering your written goals. Reviewing your goals on a daily basis ensures a higher chance of achieving them. Qualifying your goals with a "why" purpose makes them more attainable. Get in...
FULFILLMENT: Goal Setting Sucks! & 5 minute miracle
January 12, 2017 13:34 - 13 minutes - 12.5 MBBulletproof Dental Practice Podcast Episode 13 Host: Dr. Peter Boulden Atlanta Dental Spa Key Takeaways: We have to be very strategic with our goals and reverse-engineer them. Writing down your goals is exponentially more effective than not. Strategically measuring your goals is reverse engineering your written goals. Reviewing your goals on a daily basis ensures a higher chance of achieving them. Qualifying your goals with a "why" purpose makes them more attainable. Get in...
Part 2 of 2 How to have a Thriving FFS Dental Practice with Dr. Steve Rasner
January 05, 2017 14:30 - 26 minutes - 36.4 MBBulletproof Dental Practice Podcast Episode 11 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Dr. Steven Rasner Realizing the Dream Key Takeaways: If you're young, you should invest first in yourself by mastering a specialty. Meet with the top people in your top department regularly and discuss your company's challenges and strategies. Create something that will inspire people to come to you Build relationships with your patients Get your oral sedation certificate in yo...
DENTISTRY: Part 2 of 2 How to have a Thriving FFS Dental Practice with Dr. Steve Rasner
January 05, 2017 14:30 - 26 minutes - 36.4 MBBulletproof Dental Practice Podcast Episode 11 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Dr. Steven Rasner Realizing the Dream Key Takeaways: If you're young, you should invest first in yourself by mastering a specialty. Meet with the top people in your top department regularly and discuss your company's challenges and strategies. Create something that will inspire people to come to you Build relationships with your patients Get your oral sedation certificate in yo...
DENTISTRY: Part 1 of 2 How to have a Thriving FFS Dental Practice with Dr. Steve Rasner
December 29, 2016 14:30 - 42 minutes - 59.2 MBBulletproof Dental Practice Podcast Episode 11 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Dr. Steven Rasner Realizing the Dream Key Takeaways: If you're young, you should invest first in yourself by mastering a specialty. Meet with the top people in your top department regularly and discuss your company's challenges and strategies. Create something that will inspire people to come to you Build relationships with your patients Get your oral sedation certificate in yo...
Part 1 of 2 How to have a Thriving FFS Dental Practice with Dr. Steve Rasner
December 29, 2016 14:30 - 42 minutes - 59.2 MBBulletproof Dental Practice Podcast Episode 11 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Dr. Steven Rasner Realizing the Dream Key Takeaways: If you're young, you should invest first in yourself by mastering a specialty. Meet with the top people in your top department regularly and discuss your company's challenges and strategies. Create something that will inspire people to come to you Build relationships with your patients Get your oral sedation certificate in yo...
BUILD: Crazy Low Overhead with Dr. Dick Reid
December 22, 2016 14:00 - 51 minutes - 47 MBBulletproof Dental Practice Episode 10 Host: Dr. Peter Boulden Atlanta Dental Spa Dr. Dick Reid spend most of his career focused on NOT growing a large practice. Nope, he knew that is wasn't how MUCH you collect, but rather how much you KEEP of that collections. Over his career, Dick was able to drive his overhead to around 43%- as general practicioner. This is pretty much unheard of, so when I did catch wind of this I wanted to find out his "secret sauce" so that maybe some liste...
Crazy Low Overhead with Dr. Dick Reid
December 22, 2016 14:00 - 51 minutes - 47 MBBulletproof Dental Practice Episode 10 Host: Dr. Peter Boulden Atlanta Dental Spa Dr. Dick Reid spend most of his career focused on NOT growing a large practice. Nope, he knew that is wasn't how MUCH you collect, but rather how much you KEEP of that collections. Over his career, Dick was able to drive his overhead to around 43%- as general practicioner. This is pretty much unheard of, so when I did catch wind of this I wanted to find out his "secret sauce" so that maybe some liste...
Optimizing Local Dental SEO Presence with Darren Shaw
December 15, 2016 17:16 - 41 minutes - 38 MBBulletproof Dental Practice Podcast Episode 9 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Darren Shaw Founder & President of Whitespark Email: [email protected] Darren is literally the authority when it comes to LOCAL search. He's a frequent lecturer to others SEO's in the industry. Darren's company - Whitespark is almost completely focused on how to help businesses rank better locally. As we know, local search is what most brick & mortar businesses are concerned...
MARKETING: Optimizing Local Dental SEO Presence with Darren Shaw
December 15, 2016 17:16 - 41 minutes - 38 MBBulletproof Dental Practice Podcast Episode 9 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Darren Shaw Founder & President of Whitespark Email: [email protected] Darren is literally the authority when it comes to LOCAL search. He's a frequent lecturer to others SEO's in the industry. Darren's company - Whitespark is almost completely focused on how to help businesses rank better locally. As we know, local search is what most brick & mortar businesses are concerned...
MARKETING: Top 7 Tips for digital marketing & SEO in 2016 / 2017
December 08, 2016 14:00 - 25 minutes - 23.1 MBBulletproof Dental Practice Podcast Episode 8 Host: Dr. Peter Boulden Atlanta Dental Spa Title: Top 7 Tips for SEO in 2016 / 2017 Subtitle: How Dentists Can Grow Their Practice Through SEO Key Takeaways: SEO is now based on the user experience, the freshness of your content and the authority Google gives your site. In the past, people can gamify SEO using spammy link building that creates no value in the Internet. This has changed. Google has become smarter with their algo...
Top 7 Tips for digital marketing & SEO in 2016 / 2017
December 08, 2016 14:00 - 25 minutes - 23.1 MBBulletproof Dental Practice Podcast Episode 8 Host: Dr. Peter Boulden Atlanta Dental Spa Title: Top 7 Tips for SEO in 2016 / 2017 Subtitle: How Dentists Can Grow Their Practice Through SEO Key Takeaways: SEO is now based on the user experience, the freshness of your content and the authority Google gives your site. In the past, people can gamify SEO using spammy link building that creates no value in the Internet. This has changed. Google has become smarter with their algo...
Next level business: dental intelligence
December 01, 2016 16:00 - 58 minutes - 55.5 MBBulletproof Dental Practice Podcast Episode 7 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Rob Bay President, Dental Intel Key Takeaways: Dental Intel is a cloud based software which can be used as a practice management and financial management system. Dentists are busy with their practice so they have no time to pore over the data presented. So Dental Intelligence learned to take the data and turn it into reports that dentists can easily understand. They provided a...
VISION: Knowing your (potential) neighborhood
November 17, 2016 15:12 - 29 minutes - 28.6 MBBulletproof Dental Practice Podcast Episode 6 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Kent Miller of Dentagraphics [email protected] Key Takeaways: You can identify the specific place to best establish your practice using demographic data. Dentagraphics can provide the best place by measuring saturation of dental practices, income of the population and demand of the population. Dentagraphics can also help you identify the competition in the area and the...
Knowing your (potential) neighborhood
November 17, 2016 15:12 - 29 minutes - 28.6 MBBulletproof Dental Practice Podcast Episode 6 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Kent Miller of Dentagraphics [email protected] Key Takeaways: You can identify the specific place to best establish your practice using demographic data. Dentagraphics can provide the best place by measuring saturation of dental practices, income of the population and demand of the population. Dentagraphics can also help you identify the competition in the area and the...
Dr. Craig Spodak is building BIG and loving social media
November 08, 2016 17:30 - 56 minutes - 53.5 MBBulletproof Dental Practice Podcast Episode 5 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Dr. Craig Spodak http://www.spodakdental.com/ Facebook: Craig Spodak Instagram: Craig Spodak Email: [email protected] Key Takeaways: Dental profession can be improved by sharing best practices with each other. Dentists go through the same things - there will always be bad times. It’s how you deal with it. Idea behind Spodak Dental Group: have a dental practice with ev...
MARKETING: Dr. Craig Spodak is building BIG and loving social media
November 08, 2016 17:30 - 56 minutes - 53.5 MBBulletproof Dental Practice Podcast Episode 5 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Dr. Craig Spodak http://www.spodakdental.com/ Facebook: Craig Spodak Instagram: Craig Spodak Email: [email protected] Key Takeaways: Dental profession can be improved by sharing best practices with each other. Dentists go through the same things - there will always be bad times. It’s how you deal with it. Idea behind Spodak Dental Group: have a dental practice with ev...
Good Advertising isn't enough. Conversion on the phone with Jeff Hopeck
October 28, 2016 17:48 - 38 minutes - 37.1 MBBulletproof Dental Practice Podcast Episode 4 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Jeff Hopeck Killer Shark Marketing Title: How to Get Conversions from Advertising with Jeff Hopeck Subtitle: Creating a System for Answering Calls To Track Missed Opportunities Key Takeaways Advertising is important but must lead to conversions. Dentistry is an untapped industry when it comes to online advertising. There are tremendous opportunities for referrals in de...
MARKETING: Good Advertising isn't enough. Conversion on the phone with Jeff Hopeck
October 28, 2016 17:48 - 38 minutes - 37.1 MBBulletproof Dental Practice Podcast Episode 4 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Jeff Hopeck Killer Shark Marketing Title: How to Get Conversions from Advertising with Jeff Hopeck Subtitle: Creating a System for Answering Calls To Track Missed Opportunities Key Takeaways Advertising is important but must lead to conversions. Dentistry is an untapped industry when it comes to online advertising. There are tremendous opportunities for referrals in de...
DENTISTRY: Low hanging fruit with Dr. Marvin Berlin
October 28, 2016 17:41 - 52 minutes - 61.6 MBBulletproof Dental Practice Podcast Episode 3 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Dr. Marvin Berlin McKinney Dentist.com Email: [email protected] Title: Having a Sought After Dental Practice with Dr. Marvin Berlin Subtitle: How to Grow a Large and Sustainable practice Key Takeaways: Control your attitude and effort everyday. Be willing to do what others are not willing to do. When at work, focus on your patients. Execute the systems that you ...
Low hanging fruit with Dr. Marvin Berlin
October 28, 2016 17:41 - 52 minutes - 61.6 MBBulletproof Dental Practice Podcast Episode 3 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Dr. Marvin Berlin McKinney Dentist.com Email: [email protected] Title: Having a Sought After Dental Practice with Dr. Marvin Berlin Subtitle: How to Grow a Large and Sustainable practice Key Takeaways: Control your attitude and effort everyday. Be willing to do what others are not willing to do. When at work, focus on your patients. Execute the systems that you ...
Expanding Your Practice Through Acquisitions featuring Dr. Mark Costes
October 27, 2016 18:01 - 40 minutes - 48.4 MBBulletproof Dental Practice Podcast Episode 2 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Dr. Mark Costes Founder, Horizon Schools of Dental Assisting Founder, Dental Success Institute Author, Pillars of Dental Success Title: Expanding Your Practice Through Acquisitions featuring Dr. Mark Costes Subtitle: How to Expand Without Getting Burned Out Key Takeaways: Not having the right systems in place results to burnout and breakdown. It causes exhaustion. Building mul...
GROWTH: Expanding Your Practice Through Acquisitions featuring Dr. Mark Costes
October 27, 2016 18:01 - 40 minutes - 48.4 MBBulletproof Dental Practice Podcast Episode 2 Host: Dr. Peter Boulden Atlanta Dental Spa Guest: Dr. Mark Costes Founder, Horizon Schools of Dental Assisting Founder, Dental Success Institute Author, Pillars of Dental Success Title: Expanding Your Practice Through Acquisitions featuring Dr. Mark Costes Subtitle: How to Expand Without Getting Burned Out Key Takeaways: Not having the right systems in place results to burnout and breakdown. It causes exhaustion. Building mul...
MISC: Bulletproof Dental Practice Intro with Dr. Peter Boulden
October 20, 2016 15:55 - 5 minutes - 8.4 MBDr. Peter Boulden shares his goals for the Bulletproof Dental Practice Podcast, and what listeners should expect to hear and learn.
Bulletproof Dental Practice Intro with Dr. Peter Boulden
October 20, 2016 15:55 - 5 minutes - 8.4 MBDr. Peter Boulden shares his goals for the Bulletproof Dental Practice Podcast, and what listeners should expect to hear and learn.