Zuby - One-Man Music Industry Machine
Building The Brand with James Burtt
English - April 14, 2020 04:00 - 47 minutes - 86 MB - ★★★★★ - 3 ratingsEntrepreneurship Business Education Self-Improvement brand branding business entrepreneur entrepreneurship influencer investing marketing mindset motivation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.
This week on the show James welcomes independent rapper, writer, influencer and all round creative entrepreneur Zuby who has been making waves on the music scene since his first release back in 2006. Zuby shares how he got started in music (after a fateful delay stuck at an airport) and how he started releasing music under his own brand less than 12 months after starting on the scene. He talks about how he ended up on the world’s biggest podcasts such as The Joe Rogan Show, how social media has enabled him to break records (and the internet) such as when he decided to identify as a different gender to break a weight lifting record and he shares some great insights about how he operates.
Zuby shares:
* What got him started rapping in 2005 and then producing his first release in 2006
* How he started selling merchandise in 2006 before the advent of online platforms
* Why he displayed such a huge leverage of professionalism from the word go
* How online platforms offer opportunities around the world
* Why he has such a strong DIY attitude across this brand
* The difference between fans and supporters
* How the USA is more open to positivity and engaged as an audience
* How he splits focus across multiple projects
The mission of our show is to create a sense of inspiration and aspiration for our community of likeminded go-getters who are the influencers, innovators, creators, makers, builders, crafters and doers who form the next big wave of entrepreneurial success and Zuby’s work ethic, backstory and insights will give a real dose of actionable motivation. His DIY ethos may well inspire and his willingness to be a one-man industry (mixed with the results he is able to drive) will certainly give a lot of people a shot of motivation!
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