Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.

This week on the show we welcome entrepreneur and winner of BBC’s The Apprentice Joseph Valente - he shares how he managed to turn around his life after being expelled at the age of 15 and embarked on a journey that took him from plumbing apprentice to the ultimate apprentice when he successfully won the biggest business contest on the TV in 2015.

Joseph is an open book in this episode where he discusses:

* The power of the law of attraction

* How he sets and chases goals

* Deciding to sell the service industry rather than waiting for business to come in

* How he achieves based on practical targets mixed with unwavering belief

* How The Apprentice actually works

* Buying his shares back from Lord Sugar

* Scaling up after going back to solo

* Eventually Selling the brand to a bigger investment company

* Moving into helping trade based business owners

* Joseph’s desire to bring back the art of being a gentleman 

The mission of our show is to create a sense of inspiration and aspiration for our community of likeminded go-getters who are the influencers, innovators, creators, makers, builders, crafters and doers who form the next big wave of entrepreneurial success and Joseph’s story will definitely motivate entrepreneurs and business owners at all levels of building brands.