Building The Brand - Michael Lane - Growing a Global Events Brand

Building The Brand - Episode 002 - Michael Lane - Growing a Global Events Brand

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the most successful companies and brands.

This week on the show we have the ‘king-maker’ of the live events industry Michael Lane, the Managing Director of the planet’s biggest live education provider Success Resources.

In the episode Michael shares:

* The passion that he still has for live events after 17 years in the industry

* What Michael looks for when entering a new market

* How emerging markets get tested

* How the Success Resources brand has grown to 10 events somewhere in the world every week

* Why Michael is excited to work with the likes of emerging entrepreneurial talent such as Jay Shetty and Lewis Howes 

* What the management of the annual planning looks like with a global business

* Michael’s personal growth being in line with his business growth

* The effect that a proximity to powerful people has had 

* How Michael sees himself as a product of the product

* A method of on and offline sales and marketing to drive awareness

* How events sales have changed... it used to be cold calling the phone book!

* The effect that social media has had on live events

* Plans for the creation of a digital business model

The mission of our show is create a sense of inspiration and aspiration for our community of likeminded go-getters who are the influencers, innovators, creators, makers, builders, crafters and doers who form the next big wave of entrepreneurial success and we think that the straightforward way that Michael approaches the management of a truly global brand will inspire and motivate in equal measure.

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