Writer's block n' roll - turning tricky tech into copy that converts

For content creators and copywriters, it can often be a challenge to come up with creative ideas when dealing with subjects that are complicated or a little less ‘exciting’ - yet still absolutely necessary. 

That’s why we were thrilled to chat with our very own freelance copywriting legend, Andy Baker.

Andy writes content for a range of industries, including agencies, digital wellbeing, tech, sustainability, music, product design, and fashion. He's a creative wordsmith behind many of our blog posts and always has a quirky idea up his sleeve to help us reach our target audience. 

In this episode, we'll discover how Andy generates such engaging copy. We’ll find out what tech brands can be doing with their content and what you should consider when bringing a freelance copywriter into your strategy.

Interviewer: Vic Heyward https://www.linkedin.com/in/victoriaheyward/

Guest speaker: Andy Baker https://www.linkedin.com/in/andybakercreativecopy/

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com