Why so serious? Why humour in marketing can mean BIG business

Hasn't everything got a little bit depressing lately? When the s**t hits the fan, would you rather have a declaration of condolence from your online supermarket, or perhaps something jolly that will bring a smile to your face? As Adam Hunt (Founder of White Label Comedy) says - there's only so many Zoom references we can make in one year! Adam's mission is the bring back the humour to content and social media, empowering businesses to take a leap of faith and believe in the magic of light-hearted lols. In our latest podcast, Vic and Adam discuss why humour can often be the best way to engage an audience and what to do if the joke falls flat.