Wax on, wax off - how to keep 19 years in Marketing fresh

The Big Bright Podcast

English - October 02, 2020 16:00 - 23 minutes - 15.9 MB
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From becoming a ‘Sanitizing Santa’ to taking a punt on TikTok as a marketing strategy, Mark Docherty from Autoglym talks marketing in a fast-paced world. Currently working on the trade side looking after Autoglym’s product portfolio, Mark recently helped to launch a range of antiviral products in direct reaction to Coronavirus. We wanted to get the scoop on how he and his team adapted in such a testing time, why he’s such as car buff and how they’ve been taking advantage of newer marketing platforms to reach a wider audience.

Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Mark Docherty: https://www.linkedin.com/in/mark-docherty-339b0962
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com