The Audience first approach - and why you should be adopting it

The Big Bright Podcast

English - August 11, 2020 10:00 - 18 minutes - 12.6 MB
Marketing Business Education How To digital asset management marketing brand content marketing brand marketing design Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How to create a cracking design brief with Tom Leach

Next Episode: Swerving boring corporate videos & showcasing your personality

We’re excited to welcome Duncan Copeland to the podcast this week. Duncan has extensive experience working with brands across multiple sectors, including beauty, property and the charity sector. Working as an Account Director at Fresh Egg has shaped the way he works with clients - ensuring every decision is made with an ‘audience-first’ mindset.

During lockdown, Duncan has experienced possibly the most challenging time of his career - helping his clients adapt swiftly to a new strategy and in some cases a completely new offering. It’s not been an easy task but there’s certainly positives to be taken from it, some of which he shares with us on this podcast - alongside some brilliant tips for measuring your marketing output.

Credits:
Interviewer Emma Pryke https://thescoopdigital.co.uk/
Guest speaker: Duncan Copeland
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com