DAM for marketers - the best marketing tool you need in your life

The Big Bright Podcast

English - February 01, 2022 10:00 - 32 minutes - 22.2 MB
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Previous Episode: Let's play! How gamification can be used in marketing campaigns

There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day?

Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM).

In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the rewards.

In this episode, we explore:
✅How DAM can help marketers get creative again
✅How to calculate the hours and money you are losing, simply by not having easy access to your marketing collateral
✅The super-easy way to implement a DAM in your organisation

RESOURCES

Five reasons your marketing department needs (a DAM) Three ways savvy marketers scale their social media with DAM The Great Suppression: Why Marketing Teams Need More Freedom

Interviewer: Amy Burchill

Guest speaker: Libby Marks | The DAM Copywriter | Write-on-Tyne

Podcast produced by Let’s Talk Video Production