Marketing - Websites Are Not Dead

For this episode, Joel and Andy explain why websites are not dead, despite the availability of Facebook and other social media platforms. They discuss how to work out what you want your website to achieve and get the right style of site built.

Joel and Andy cover ensuring that the customer understands what you offer, and what makes you stand out, as well as provide the information they need to decide to buy.

KEY TAKEAWAYS

Any business looking for growth needs a website. Social media is rarely enough.You need to understand what you want your website to do for your business.People are taking longer to decide to spend. They want to know they can trust you, something that your website really helps with.Getting a potential customer to visit your site is only step one.Even if what you are offering is free, your website still has to be structured to sell it to someone. They will still want their questions and concerns answered.Capture visitors’ details and use that information.A website has got to look professional. Building a website is hugely time-consuming and a steep learning curve. Usually, it is better to pay someone else to build it for you.Getting it to rank also takes a lot of time, effort and, often, money.

BEST MOMENTS

‘People seem to be surprised that websites are still important in this day of Facebook and stuff. ´

‘A website doesn´t have to be massive and complicated.’

‘It´s still got to provide a tip-top user experience.’

 

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. Duri