Marketing - Starting The Conversation With Ads

For this episode, Joel, and Andy sit down to talk about how to start the conversation using ads. Taking them straight from seeing your ad to speaking to them via a DM, which most of them now prefer over talking on the phone. Joel and Andy explain how to crunch the numbers and scale at a pace that suits your business.

Using examples, they show you how to close the sale via a DM.

KEY TAKEAWAYS

On the Meta platform, it is now possible to drive people from an ad straight into a DM conversation.Messenger ads can be used in conjunction with other platforms.The more conversational your ad is the more likely it is that the DM conversation will be fruitful.People are increasingly uncomfortable with being cold called.The telephone is not dead, but it is dying. More conversations are starting online.You can use bots, but most of the time real DM conversations work best.Reply to all DMs quickly. Joel and Andy explain how. Including when and how to use voice notes.You mustn´t come across as desperate for the sale.

BEST MOMENTS

‘You´ll find that the DMs that come in off the back of that are far more primed to a non-cold call conversation. ´

‘People want to DM first, they don´t want to speak on the phone.’

‘You´ve got to ask for the sales.’ 

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

 

ABOUT THE HOSTS

 Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

 

CONTACT THE HOSTS

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