Business - Looking After Your Leads

In this episode, Andy and Joel talk about looking after your leads, which is the best way to turn them into sales and profits. But this takes work because 50% of sales are made after the 5th follow-up. That is why it is vital to nurture your leads in the right way, which is exactly what this episode covers.

KEY TAKEAWAYS

Most businesses collect leads but never talk to them. Unsurprisingly, the majority of those leads never buy.Even if your ad targeting is spot on, you still won´t be able to get 100% of your leads to buy.How much it takes to turn a lead into a sale depends on your sector and market.Transition your leads from your database to a direct message conversation using social media.Use mobile numbers and other contact details ethically.Provide value. It’s the best way to open up the chance to have conversations with potential customers.AI automation is helpful, but you also need human follow-up.

BEST MOMENTS

‘Money loves speed. ´

‘People think that every lead should be a sale…. That´s like saying everyone that comes into my shop should buy.’

‘The easiest gold is the gold you are already f**king sitting on.’

‘The fortune really is in the follow up.’

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/