Marketing - Why Most Websites Are S__t

In this episode, Joel and Andy explain why most business websites are s__t. Many look pretty but do nothing for the businesses that own them. Joel and Andy explain how to make sure your website enables potential buyers to understand how you can help, capture leads, and tell you more about your customers while generating more sales. They cover, design, being mobile-friendly, targeting your customer avatar, click-baiting, leveraging pain stacking and more.

KEY TAKEAWAYS

Most websites are s__t because they don´t work. The web designer needs to understand what the business objective of the website is e.g. generating leads, capturing data, or enabling people to buy online.First impressions count. Business websites have to make it easy for visitors as well as look good.Most searches are mobile, so your site must look good on a phone.Blogging on a business site is all about providing value for customers.Write for the customer. For example, you know how your services can benefit them, but they don´t, you need to lay this out for them in language they can understand.If you are good say so and explain why. Explain what it is that you offer compared to a typical accountant, trainer etc.Review and update your site regularly.

 

BEST MOMENTS

‘Simplicity and clarity in all aspects of your marketing are going to be even more important in 2024. ´

‘An about page is the 2nd highest viewed page on a website, so please do use it.’

‘You´ve got to know your customer.’

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. Duri