Brands that Book with Davey Jones
192 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 135 ratingsA show for creative service-based business owners who want to learn how to build their brands and find more clients.
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Episodes
Episode 85: Discovering Your Brand's Voice
April 01, 2020 05:15 - 45 minutes - 63.8 MBCopywriter Kayla Hollatz joins me for today's episode to chat about discovering your brand's voice. Writing about yourself or your business can always be challenging. We've talked about copywriting a bunch on the Brands that Book podcast, but Kayla offers up some helpful insight and practical exercises that anyone can use to discover their brands voice. Kayla also has an impressive roster of clients that include companies like Showit, Interact, and Convert Kit, so we also make time...
Episode 85: Discovering Your Brand’s Voice
April 01, 2020 05:15 - 44 minutes - 62.9 MBCopywriter Kayla Hollatz joins me for today's episode to chat about discovering your brand's voice. Writing about yourself or your business can always be challenging. We've talked about copywriting a bunch on the Brands that Book podcast, but Kayla offers up some helpful insight and practical exercises that anyone can use to discover their brands voice. Kayla also has an impressive roster of clients that include companies like Showit, Interact, and Convert Kit, so we also make time to chat ab...
Episode 84: Cancellations, Rescheduling, and Enforcing Your Contracts
March 25, 2020 05:15 - 44 minutes - 63.1 MBAttorney Paige Griffith, of The Legal Paige, joins me for a special live episode of the Brands that Book podcast to discuss contracts, specifically what you need to know when cancelling or rescheduling events. With what's going on in the world right now and this subject being top of mind for lots of people, we opted for a live episode so that people could access this information sooner. We cover quite a few different scenarios in this episode and Paige has also written a blog post o...
Episode 83: 5 Facebook Audiences to Target
March 18, 2020 05:15 - 42 minutes - 60.9 MBIn today's episode we are chatting about different audiences that you can create and target when advertising on Facebook. And one of my Till Agency partners, Jesse Morquecho, is here to explore this topic with me. In this conversation, we chat about five different audience or targeting possibilities that you can get started on, on the Facebook platform. We cover how to create those audiences within Facebook, considerations when targeting each of those audiences, and where we would r...
Episode 82: 5 Tips for Creating a Productive Schedule
March 11, 2020 05:15 - 49 minutes - 69 MBVanessa Kynes is back and joining me for a discussion on building a block schedule. We review a blog post I wrote a few years ago on block scheduling, but it was written in a very different season of life than the one I'm in right now; specifically, didn't have a kid then. Vanessa and I approach this conversation differently, so I hope that's helpful for anyone listening who wants to put some intentionality back into their daily schedule. For the show notes, go to https://daveyan...
Episode 81: Flodesk and the Importance of Putting Your Customer First
March 04, 2020 06:15 - 45 minutes - 63.8 MBMartha and Rebecca, the founders of Flodesk, join me today for a conversation about email marketing and how Flodesk came to be. Flodesk launched late last year, but in a short amount of time it has become a very popular email marketing platform, especially among creative professionals. I chat with Martha and Rebecca about what made them pursue building an email marketing platform even though there are so many different options out there. I think anyone building a business, especia...
Episode 80: How Virginia Dare Dress Co. Began
February 26, 2020 06:15 - 55 minutes - 77.8 MBToday's guest is Rebekah Murray, founder of Virginia Dare Dress Co. I was really looking forward to this interview because I haven't interviewed a dress designer on the podcast before. And let me tell you, I was not disappointed. While we generally spend some time hearing about our guests' entrepreneurial journey, we spend nearly the entire episode about how Virginia Dress Co. came to be. It was fascinating to hear Rebekah's story and about all the different pieces that need to com...
Episode 79: How to Get Started as a Website Designer
February 19, 2020 06:15 - 36 minutes - 52.1 MBToday's guest is Chris Misterek, the founder of Self-Made Web Designer and he's here to chat with us about just that: getting started as a website designer. We chat about what's appealing about a career in website design and how to take the first few steps in teaching yourself website design from scratch. Chris also shares with us how he was able to build a client roster and provide some advice for others who are looking for more work. I have a feeling that Chris is a guest that we...
Episode 78: 5 Steps to Creating Content
February 12, 2020 06:15 - 42 minutes - 60.6 MBToday's guest is Jess Dang, founder of Cook Smarts, an online meal planning service. Jess started Cook Smarts in 2012 to help families live healthier lives, feel empowered and inspired in the kitchen, and to lighten the mental load of meal planning. Jess and I chat about content creation and the 5 step approach she takes in creating content for Cook Smarts that you can apply to your own business. And, she's really the perfect guest to be chatting about content creation, since it is...
Episode 77: How to Craft a Mission Statement
February 05, 2020 06:15 - 54 minutes - 77.3 MBToday's guest is Emily Sexton, the founder and CEO of The Flourish Market, a shop where every product has a bigger purpose, just like you. And purpose is much of what we chat about today. Emily shares with us how we can craft the mission and message of our own businesses. I think this is critical in communicating effectively about the value of what we do. If you are not familiar with The Flourish Market, go and check it out as soon as you are done listening to this episode. As you ...
Episode 76: The Ins and Outs of Quarterly Planning
January 29, 2020 06:15 - 41 minutes - 57.9 MBToday I am joined by Creative at Heart conference host and founder, Kat Schmoyer. Kat is joining me on the podcast to talk about quarterly planning, a very timely discussion at the beginning of the year here. But it is important to remember that there is nothing special about January 1st, so regardless of when you are listening to this podcast episode, you can start planning at any point during the year; it is never too late. Kat and I discuss everything from why quarterly planning...
Episode 74: How to be a Compelling Presenter (Pre-Showit United 2019)
January 22, 2020 06:15 - 58 minutes - 82.2 MBToday I am joined by Speaking Coach Mike Pacchione. Mike has flown around the world teaching people how to give presentations. And he’s worked with some pretty big names companies—as he puts it, while he’s not at liberty to discuss every company he’s worked with, if you have used a computer, phone or search engine today, you’re probably familiar with one of his clients. I hired Mike to help me get ready for my United 2019 keynote presentation. Although I feel comfortable speaking i...
Episode 75: How to be a Compelling Presenter (Post-Showit United 2019)
January 22, 2020 06:15 - 44 minutes - 62.9 MBThis is part 2 of my 2-part series with Speaking Coach Mike Pacchione. If you haven’t listened to the first episode, no problem! You can listen to this episode without having to listen to the first part. Just as a quick reminder about who Mike is: He has flown around the world teaching people how to give presentations. And he’s worked with some pretty big names companies—as he puts it, while he’s not at liberty to discuss every company he’s worked with, if you have used a computer...
Episode 73: The Secret to Being a Good Sales Person
January 15, 2020 06:15 - 58 minutes - 82.2 MBToday I am joined by photographer and business coach, Chad DiBlasio. Chad is a wedding and portrait photographer based in Central Ohio and he enjoys helping other entrepreneurs to grow their businesses. I went into the conversation intending to chat with Chad about where he sees business owners getting stuck and tips for getting un-stuck. But our conversation took a bit of a turn. As he shared his story about getting started, he mentioned a few things that I thought were interesti...
Episode 72: Creating an Optimal Website
January 08, 2020 06:15 - 54 minutes - 76.3 MBThis episode is a bit different. This is actually the recording of an interview that I did for Devin Robinson's podcast, The Anchored Podcast. You might remember Devin from episode 70 where he shared about his Instagram strategy that has resulted in a bunch of booked work for him. If you haven't checked out that episode, definitely give it a listen. Devin interviews me on a wide range of topics, but we primarily chat about websites and the two questions that have to be answered on ...
Episode 71: How We Built Another Business Quickly
December 19, 2019 06:15 - 47 minutes - 69 MBToday I am joined by my Till Agency co-founders, Ryan Akins and Jesse Morquecho. I have mentioned it before on the podcast, but earlier this year I helped co-found Till, an advertising agency. These guys are a lot of fun and I hope to have them on the podcast more frequently. I've actually recorded an episode with them before that I never released. And I didn't release it, because…well…I'll dive into that a little in the episode. We have grown a lot in the past year so we thought...
Episode 70: How to Use Instagram to Grow Your Business
December 11, 2019 06:15 - 46 minutes - 65.6 MBToday's episode features photographer Devin Robinson, founder of Anchor and Veil and co-owner of the Kreativ Summit. I had the opportunity to catch Devin's breakout session at United, where he presented on an Instagram strategy that was really unlike anything else that I've heard about making Instagram work for your business. Regardless of whether you think you can make this strategy work for you, I think there are a lot of really helpful insights in this episode. Also, if you are ...
Episode 69: Parenthood and Business
December 04, 2019 06:15 - 57 minutes - 80.8 MBToday Jamie Findlay, cofounder of Evolve Workshops, joins me for a conversation about parenthood and business. While Jamie might be most recognizable in the context Evolve, she actually runs four businesses and has quite the entrepreneurial background—which I think makes this conversation about parenthood and business that much more interesting. Jamie is a mom and four, and we dive into chatting about how becoming a mother impacted her business and tips she has for running a busine...
Episode 68: Founders' Series: Korie Herold, The Weekend Type
November 27, 2019 06:15 - 48 minutes - 68.4 MBToday’s episode features author, artist, and founder of The Weekend Type, Korie Herold. Korie recently released her third book, "Our Christmas Story", a book designed for families to record their Christmas traditions, memories, photos, and even things like recipes to preserve for future generations. A very timely episode with Thanksgiving tomorrow. As I mentioned, she’s actually the author of two other books as well: "As You Grow" and "As We Grow". And has another being released ne...
Episode 67: 10 Common DIY Website Design Mistakes
November 20, 2019 06:15 - 43 minutes - 61.7 MBKrista and I are back continuing our mini-series on brand and website design. And we’re chatting about the 10 most common mistakes we see on DIY websites, or in other words, websites people build or customize themselves. Just to be clear, we’re not suggesting that people shouldn’t DIY their websites. We think customizing your own website can be a valuable experience. We’re simply pointing out a few mistakes we see people make, and making some suggestions on how to fix those mistake...
Episode 66: 5 Tips for Writing Website Copy Quickly
November 13, 2019 06:15 - 45 minutes - 65 MBCopywriter, Jess Jordana, is back for another episode of the Brands that Book podcast! We are continuing our mini-series on branding and website design with tips about writing copy quickly. She was on episode 42, where she shared with us on moving beyond a client profile. I highly recommend going back and listening if you are getting ready to tackle your website copy. We cover quite a few tips about website copy, but we also have an interesting discussion on the about page. Jess sha...
Episode 65: 5 Ways to Get More Out of a Branding Project
November 06, 2019 06:15 - 40 minutes - 56.9 MBIt has only taken 60 plus episodes, but Krista has finally joined me for an episode of the podcast. It is the perfect time too, because we are kicking off a mini-series about branding and website design. Krista and I are chatting about the 5 ways to get the most out of a branding project and we even include an activity to start working on your brand’s esthetic. We cover things like hiring a designer, timing, and tips for completing a project. We know that we did not discuss everythi...
Episode 64: 5 SEO Fixes to Make on Your Website
October 30, 2019 05:15 - 40 minutes - 56.9 MBSomehow, in nearly 60 episodes, we haven't chatted about SEO. Mostly because I find it is easier to share on a blog post or video tutorial, because of the visual element it provides. Regardless, we are chatting all about Search Engine Optimization on today's episode. Specifically, Vanessa and I are discussing 5 quick SEO fixes that you can make today on your website. There is a guide in the show notes that is associated with this episode. I highly recommend checking it out for a mo...
Episode 63: 9 Ways to Get More Out of Your Content
October 23, 2019 05:15 - 48 minutes - 68.6 MBThis week Vanessa and I are continuing the discussion around content marketing. Specifically we’re chatting about strategies for making the most out of the content you’re creating. One of the biggest mistakes we see people make is spending hours on content, only to share it once. So we try to answer the question, how can we get the most out of our content? Before we get started, we’re going to start experimenting with “live” Brands that Book episodes. Basically, the plan is to stre...
Episode 62: How to Create Content that Connects with the RIGHT Client with Elisabeth Young
October 16, 2019 05:15 - 44 minutes - 63.9 MBIf creating content has been a struggle for you—or maybe you’re not even sure this is something you be spending time on—this episode is for you. We chat about why she creates content and how it has impacted her business, how she creates so much content and manages so many different channels—we cover a lot. It’s one of my favorite discussions to date, and I really appreciate Elizabeth’s approach. Another episode that would pair nicely with this one, is my interview with Lauren Carn...
Episode 61: How to Build a Trusted Brand - Tim Newton, Ramsey Solutions
October 09, 2019 05:15 - 36 minutes - 51.9 MBToday we are chatting with Tim Newton, Senior Creative Officer of Ramsey Solutions. In this episode, Tim shares how Ramsey Solutions have built trusted brands for over 25 years. We chat about the importance of messaging in marketing, challenges Ramsey Solutions faces when it comes to marketing and the way that they create unity among a large arsenal of brands and products. Ramsey Solutions personally helped Krista and myself to pay off more than $90k in consumer debt and we can ho...
Episode 60: The Super Simple Guide to Email Marketing
October 02, 2019 05:15 - 35 minutes - 49.5 MBNearly everyone has an email address. Your audience may be scattered throughout different social media channels, using one or two more heavily than the rest. But most probably have an email address they check at least once per week if not more frequently. The people on your list—if setup correctly—have opted-in to receive your emails. They want to consume the content you're creating. And you know this because they've asked to receive it. This is a stark contrast to social media mar...
Episode 59: How to Scale a Business - Ryan & Jake, Freedom Edits
September 25, 2019 05:15 - 43 minutes - 60.4 MBWant to grow your wedding business to 25 events a year? What about 50? What about 250? Today I am chatting with Jake and Ryan, the founders of Freedom Edits, the outsourcing solution for photographers and videographers who want their lives back. But before they started Freedom, they were photographers who grew their wedding photography business to about 250 weddings a year. So, of course, I wanted to know how they were able to grow their business to that volume. As you can imagi...
Episode 58: The 4 Components of an Effective Facebook Ads Campaign
September 18, 2019 05:15 - 41 minutes - 59.1 MBI mentioned a few times in passing on the podcast, but I started another business at the beginning of 2019 with two friends of mine, Jesse Morquecho and Ryan Atkins. It's a Facebook Ads agency called Till and it's been a lot of fun to build over the last 3/4 of the year. We've also had the opportunity to work with some amazing businesses that many of you are probably familiar with. Anyways, we finally launched our website, which y'all can find it at till.agency. To celebrate, I tho...
Episode 57: Getting to Yes: Crafting Prices People Will Pay
September 11, 2019 05:15 - 33 minutes - 46.4 MBWe’ve discussed this before, but being good at what you do is simply not enough much of the time. For better or worse, people don’t compare products and services objectively. Instead a variety of factors—many of which we are not conscious of—impact our purchasing decisions. And at least a hot few of those factors have to do with pricing, such as how we assign or perceive value, and how services and prices are presented to us. I’d argue that crafting the right offer is one of the ...
Episode 56: Erin Youngren - How to Find Your Dream Clients
August 14, 2019 05:15 - 46 minutes - 66 MBErin and Jeff are based out of Southern California, but they have shot across the US and around the world. They also manage two other photography brands that photograph weddings, portraits, and commercial work. If you’re counting, that’s three different photography brands each with a different clientele. This makes Erin particularly knowledgeable about our topic today, which is learning more about your ideal client, or as she refers to them, your ‘dreamies.’ This episode is jammed...
Episode 55: Alex Lucas - 5 Tips for Speeding Up Your Website
August 07, 2019 06:15 - 57 minutes - 79.9 MBWe chat about why page load speed matters—hint: a fast website can help improve conversion rates—how you can test your website, what you should look for when running a test, and then 5 ways you can increase your website speed. A quick warning: We chat about a lot in this episode. For quick reference, I’ve written a corresponding blog post that you can find in the show notes that summarizes what we’ve discussed. Alex is an entrepreneur, photographer at AL Weddings, and designer for...
Episode 54: Becca Campbell - Scaling a Business through Online Education
July 31, 2019 05:15 - 40 minutes - 57.7 MBToday we are chatting with sleep consultant Becca Campbell of Little Z Sleep. Becca helps parents get sleep through teaching them how to train their babies how to sleep through the night. While we do find some time to chat about some sleep training tips (and Krista and my current struggle in moving Jack from 2 naps to 1 nap), we spend much of the episode learning how she built her business, and we chat about how she moved from 1:1 service model to a 1:many online course model. We c...
Episode 53: Melissa Jill - Transforming a Boutique Wedding Business to 3 Businesses and 5 Streams of Income
July 24, 2019 05:15 - 44 minutes - 62.7 MBToday we are chatting with photographer and entrepreneur Melissa Jill. Melissa, impressively runs 3 different businesses with 5 income streams. Much of what we talk about today is how she was able to build and manage all these different businesses through outsourcing and hiring a team. We also get to hear about how she started her latest business—an album design company called Align, which we’ve actually used and highly recommend to others. We end the episode with a brief conversa...
Episode 52: Erica + Jon - A Case Study in Pivoting Successfully
July 17, 2019 05:15 - 36 minutes - 50.8 MBToday’s guest are brand photographers Erica + Jon and we’re chatting about how they successfully pivoted from wedding photography to brand photography, and how specializing has allowed them to become much more profitable as a business. Erica + Jon have a pretty incredible client roster featuring businesses like the Chicago White Sox. There are a number of practical takeaways in this episode for any business who is looking to pivot or further specialize in whatever they do. Erica ...
Episode 51: Shunta Grant - Finding Your Focus
July 10, 2019 05:15 - 34 minutes - 48.2 MBToday we are chatting with Shunta Grant, the founder of Because of Zoe, a company that makes handcrafted bow ties and headbands. Shunta also coaches other businesses on how to find their focus using her Peace, Pace, Progress program. And that’s what we’re chatting about in this episode: As Shunta puts it—getting on the other side of busy so you make meaningful progress in your business. We chat about how the problems we perceive in business sometimes aren’t truly the problem—but ra...
Episode 50: Dealing with Difficult Clients
July 03, 2019 05:15 - 47 minutes - 65.8 MBOnce in a while we work with difficult clients. It happens—even after years of being in business and developing different ways to screen prospective clients. Chances are you’ll work with a difficult client, too. Maybe that’s why you’re here in the first place. You’re already “in it” and you’re looking for ways to deal with it. Or maybe you’re looking to avoid this experience altogether. We’re covering both of these things in this episode: Part 1: When It’s Already Too Late – Wh...
Episode 49: Tayler Cusick Hollman - Creating and Organizing a Content Calendar
June 26, 2019 05:15 - 44 minutes - 62.9 MBTayler is the Co-Founder of Sourced Co., owner of TAYLRD Media + Designs, and formerly was the Marketing Director at Aisle Planner. As wedding industry marketing consultant, she works with wedding professionals to help them develop the skills, strategies, and stuff they need to market their businesses and build their brands. For more resources, go to https://daveyandkrista.com/btb-tayler-hollman-episode-48/.
Episode 48: Why We Redesigned Our Website
June 18, 2019 05:15 - 34 minutes - 48.7 MBHow do you like our fresh look? While it’s normal for us to give our website a bit of an update each year, this update was massive and has been months in the making. To say we’re excited to start closing out this project would be an understatement. Krista and Alex, one of our designers, are especially excited to have this thing launched as it’s been an almost daily project for them since late last year. I’ve always felt that there are so many updates that happen ‘behind-the-scene...
Episode 47: Crafting a Services Page that Sells
June 12, 2019 05:15 - 34 minutes - 49.4 MBNeuroscience shows that buying is primarily an emotional decision. We decide, based largely on ‘irrational’ factors, to purchase something, and then use reason to justify the decision. But we see so many websites that focus almost exclusively on the rational reasons that one might purchase their products or services. Frequently we see services pages that resemble a menu. The whole page is usually succinct, and contains the price of the service with description of the deliverables,...
Episode 46: Sarah Kay Love - Creating and Curating Images for your Brand
June 05, 2019 05:15 - 39 minutes - 55.7 MBToday’s guest is Creative Consultant Sarah Kay Love. Sarah has taken her experience working for Nigel Barker, InStyle, and the Knot Magazine to helping creatives visually market their business. Sarah Kay Love is a Creative Consultant, specializing in content production and visual marketing, devoted to helping companies build brands that differentiate themselves and increase business. After working for InStyle magazine and “America’s Next Top Model” photographer Nigel Barker, she ...
Episode 45: 5 Tips for Finding Inquiries Today
May 29, 2019 05:15 - 36 minutes - 51.1 MBOne of the most common reasons people reach out to me for coaching is that their bookings aren’t where they want them to be. I often hear from people who are coming off a great year that they feel the current year is slower or that inquiries have dropped off, and they’re not sure whether or not potential clients can even find them. There’s a sense of panic that things are falling apart, and then overwhelm because it can be hard to know where to start correcting course. And that c...
Episode 44: Abby Jiu - Moving from $500 Weddings to Six Figure Weddings
May 22, 2019 05:15 - 43 minutes - 62.2 MBToday’s guest is wedding photographer Abby Jiu. Abby has been named one of Martha Stewart Weddings’ top wedding photographers, and has been published in places like Martha Stewart Weddings, Southern Weddings, and the Knot. Today Abby is sharing how she was able to jump from shooting $500 weddings to six figure weddings. And she also shares a few tips for getting published. For show notes and additional resources, check out https://daveyandkrista.com/btb-abby-jiu-episode-44/.
Episode 43: Cheyenne Schultz - Elements of a Remarkable Client Experience
May 15, 2019 05:15 - 50 minutes - 70.4 MBToday’s guest is wedding photographer Cheyenne Shultz, who is based in Charlotte, NC, and we’re chatting all about client experience. We walk through her entire client experience and chat about things like the tools she uses and gifts she gives. Cheyenne Schultz is a wife, mama to four, professional photographer and photography business educator and coach living in Charlotte, North Carolina. With more than a decade of business experience, Cheyenne genuinely loves helping creative e...
Episode 42: Jessica Jordana - Moving Beyond a Client Profile
May 08, 2019 05:15 - 36 minutes - 51.3 MBJess and I chat about moving beyond a client profile and actually writing copy designed to convert visitors into clients. I appreciate the practical questions that Jessica outlines in this episode to help people think through the their copywriting. Jess Jordana is a copywriter (a.k.a. heart-translator) who helps creative business owners turn their passionate mumblings into words people actually "get." She is a 24/7 iced coffee drinker, and firmly believes if date night isn't tacos,...
Episode 41: Shay Cochrane - Productizing a Service
May 01, 2019 05:15 - 52 minutes - 73 MBToday’s guest is Shay Cochrane, founder of the SC Stockshop and Social Squares. If you’re not familiar with those brands, the SC Stockshop is a 'styled stock' photography shop that provides access to premium styled stock photography for your brand, while Social Squares is a membership that provides monthly access to styled stock photos for things like social media and blogging. I’m really excited about this episode, and it’s a bit different than the others. Shay and I are chatting ...
Episode 40: Lauren Carnes - The Recipe for a Successful Pitch
March 13, 2019 05:15 - 1 hour - 87.4 MBToday’s guest is communications coach and strategist Lauren Carnes. Lauren helps creative and lifestyle brands bridge the gap between imagery and copywriting. And her marketing, PR, and social media background includes experience working alongside some major brands. Today she is sharing the recipe for a successful pitch. We chat about what exactly that means, and everything from setting yourself up for success through tips for the actual pitch itself. With a background in public ...
Episode 39: Stephanie Thacker - Keeping Up with Bookkeeping
March 06, 2019 06:15 - 40 minutes - 57.9 MBToday’s guest is Stephanie Thacker, the founder of Steadfast Bookkeeping, a company that provides full service bookkeeping, tax planning and preparation, and outsourced CFO services. Stephanie shares about how to find a bookkeeper if you’re looking for one, tips for bookkeeping if you’re tackling it yourself, and what to do if you find yourself in over your head this tax season. For show notes and resources, go to https://daveyandkrista.com/btb-stephanie-thacker-episode-39.
Episode 38: Julie Paisley - Keeping Things Personal
February 28, 2019 06:15 - 38 minutes - 54 MBToday’s guest is Julie Paisley, a destination wedding photographer and educator based in Nashville, TN. Julie’s work can be found on every major wedding blog, she's been published countless times in print, including a feature on the cover of People, TWICE. And she has a client roster featuring some names that you probably recognize. Today we’re chatting about how to increase word of mouth referrals—both from clients and other businesses—by keeping things personal. Before we get ...
Episode 37: Charity Maurer - Building a Luxury Brand
February 20, 2019 06:15 - 43 minutes - 61 MBToday’s guest is Charity Maurer of Charity Maurer Photography, a luxury level Photography business serving the Phoenix area. What’s interesting about Charity’s business is that she didn’t start out as a luxury brand. It wasn’t until a few years into business that she decided she wanted to go after the luxury market so that she could create more margin in her life. We walk through steps that Charity took in rebranding her business and entering that luxury level market focusing on e...