Brands that Book with Davey Jones
192 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 135 ratingsA show for creative service-based business owners who want to learn how to build their brands and find more clients.
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Episodes
Episode 134: 5 Common Website Mistakes You Might Be Making
September 15, 2021 05:15 - 19 minutes - 27.8 MBIn today's episode Krista and I cover five website mistakes that we commonly see people make. If you're looking for higher conversion rates on your website you will want to make sure that you're not making one of these mistakes. If you find this episode helpful you might also like our ten common DIY design mistakes episode which covers more design specific mistakes that we see when people customize their own websites. For show notes visit...https://daveyandkrista.com/common-website...
Episode 133: How to Create a Subscription Box Website
September 08, 2021 05:15 - 34 minutes - 48 MBToday's episode is a fun one because I get to share a little bit about another business of mine that I haven't shared much about on this podcast while also sharing some behind the scenes of the stack of tools that we're using to make that businesses website work. The business is farm fed box and you can learn more about it at farmfedbox.com. Just for some context for any new listeners we recently moved to Virginia and started farming with good friends of ours, I know that sounds c...
Episode 132: 7 Cool Things You Can Do on Your Website
August 25, 2021 05:15 - 22 minutes - 32.5 MBIn today's episode is a bit random but Krista and I thought it would be fun to have a quick casual conversation about 7 fun ideas for your website. Hopefully you find one or two of these ideas interesting and if nothing else it gave us quite a few ideas for future podcast episodes. As Krista mentioned in beginning the episode just because you find idea interesting, cool, or fun doesn't mean that you have to implement it. There is often a lot of wisdom in simplicity and keeping thing...
Episode 131: 5 Elements of a High Converting Landing Page
August 18, 2021 05:15 - 34 minutes - 48.9 MBToday's episode is a special crossover episode with my other podcast over at the Till Agency, Stuff Marketers Say. In this episode I chat with one of my co-founders Jesse about the importance of lead generation and the elements of a high converting landing page. Basically it's a lot of the stuff of what we've learned through creating our own landing pages and what we've learned now through running ads for quite a few clients. For show notes visit...https://daveyandkrista.com/au...
Episode 130: Is Showit bad for SEO?
August 11, 2021 05:15 - 43 minutes - 60.9 MBToday we're answering the question that we get a lot, is Showit good or bad for SEO? To help us answer that question I'm chatting today with one of Showits UX and website designers Chris Misterek. Chris going to help us understand what SEO is and provide us an overview of the different SEO tools that Showit provides to help us optimize our websites. We also of course discuss a few the limitations that they are actively working on. Also if that name sounds familiar that's because Chr...
Episode 129: Showit vs. Elementor
August 04, 2021 05:15 - 32 minutes - 47.9 MBIn today's episode Krista and I or continuing to compare different platforms. Today which everything two popular website platforms Showit and Elementor. If you're thinking about switching website platforms or you're getting ready to design your first website and you want to know what type platform is best for you this absolutely will likely answer many of your questions. For show notes visit...https://daveyandkrista.com/showit-vs-elementor-wordpress/
Episode 128: Convertkit vs. Flodesk
July 28, 2021 05:15 - 24 minutes - 36.9 MBIn today's episode Krista and I are chatting through two popular email marketing platforms Convertkit and Flodesk. If you're interested in getting started to email marketing or if you're thinking about switching email marketing platforms you'll want to listen to this discussion. For show notes visit...https://daveyandkrista.com/convertkit-vs-flodesk/
Episode 127: 5 Powerful Questions to Ask Yourself Today
July 21, 2021 05:15 - 40 minutes - 60.3 MBLife coach Joe Malizia joins me on this episode to discuss five powerful questions that you can ask yourself today to move beyond where you're at. Joe specializes in helping people shift their perspectives to open up new possibilities, maximize their full potential, and reach their desired outcomes in their relationships, careers, and lives. I've been excited about recording this episode because Joe's a good friend and I've certainly benefited from having someone like Joe speak into...
Episode 126: Core Web Vitals: What You Need to Know
May 13, 2021 05:15 - 40 minutes - 60.9 MBGoogle is rolling out with a major page experience update this coming June. It’s an update that was originally scheduled to be released in March so the delay is good news for those who are just learning about it. In this episode Krista and I discuss what this algorithm update is all about, what you need to know about core web vitals, including optimizations that you can make your Showit or WordPress websites, and we discuss how worried or not worried you should be about what's comin...
Episode 125: The Purpose of Every Web Page
May 05, 2021 05:15 - 34 minutes - 52.7 MBIn this episode Krista and I discuss the purpose of every page on a website. Well not every page but we discuss many pages that one would likely find on a website. In previous episodes we've done deep dives into various pages but today we're taking a high-level view of a website and discussing how looking at your website as a funnel can help you understand each page’s purpose and place in the customer journey. For show notes visit...https://daveyandkrista.com/btb-episode-125/
Episode 124: Reflections on Building a Team
April 22, 2021 05:15 - 37 minutes - 57.7 MBKrista is back on the podcast and this week we're chatting about what we've learned over the past few years about building team. Everything from the fears we had before hiring our first team members to why we decided to primarily hire employees instead of contractors and some tips that we have for the hiring process. We hope that you find these reflections helpful especially if you're considering starting to grow a team yourself. For show notes visit...https://daveyandkrista.com/bt...
Episode 123: Impact of an Integrator
April 14, 2021 05:15 - 39 minutes - 59 MBThis week's guest is this Creative at Heart founder and integrator Kat Schmoyer. Kat joins me on the podcast to discuss what an integrator is and the impact that hiring one can have on a business. We also discuss what sort of tasks an integrator focuses on, what you can learn from an integrator even if you aren't one, and when you might be ready to hire one. For show notes visit...https://daveyandkrista.com/btb-123-kat-schmoyer/
Episode 122: Writing Sales Pages that Sell
April 07, 2021 05:15 - 38 minutes - 58.5 MBCopywriter Jess Jordana is back on the podcast to chat about writing sales page copy, we actually recorded this episode when we recorded our last episode together and I've been really excited to share this one with you. We get to what I think are going to be some really helpful tips for crafting sales page copy but even if you’re a services provider or you sell products these are tips that you're going to be able to use to level up your services pages and your product pages too. If ...
Episode 121: Tips for Creating an Engaged Email List
March 03, 2021 06:15 - 39 minutes - 59.9 MBCopyrighter Jess Jordana is back on the podcast to chat about email marketing. We're covering email platforms, the kinds of emails that people should be sending to their list, and tips for writing engaging emails. If you aren't familiar with Jess you want to go back to episodes 42 and 66 for some more great content and to learn more about Jess trust me your website will thank you for it. For show notes visit...https://daveyandkrista.com/btb-episode-121-jess-jordana/
Episode 120: 8 Steps to Building and Marketing your Online Course
February 24, 2021 06:15 - 45 minutes - 66 MBPhotographer and digital marketer Hope Taylor joins me on the today’s podcast to chat all about building online courses, the most reliable channel for marketing and selling courses, and the tools she uses for all of that. If you've ever been curious about how to build your first digital product this is the episode for you. Hope outlines her step by step process for developing and selling online courses. For show notes, visit https://daveyandkrista.com/btb-hope-taylor-episode-120/ ...
Episode 119: 5 Tools for Optimizing Your Website
February 10, 2021 06:15 - 40 minutes - 59 MBIn today’s episode Krista joins me for a discussion about 5 tools you can use to optimize your website and assess your websites health. One of those tools is going to be of particular relevance due to a big announcement by Google. For the show notes, visit https://daveyandkrista.com/btb-episode-119/
Episode 118: Growing Your Business with TikTok and Instagram Reels
February 03, 2021 06:15 - 30 minutes - 46.3 MBToday's guest on the podcast is photographer and educator Natasha Coyle. Natasha joins us to discuss how you can grow your business and bring engagement to the next level by creating short-form videos on platforms like TikTok and Instagram Reels. Natasha knows this work because she was able to grow her business throughout 2020 by doing so. As she shares in the episode, it not only grew the education side of our business, but she's able to attribute 10s of thousands of dollars in boo...
Episode 117: Marketing Your Business in 2021
January 27, 2021 06:15 - 30 minutes - 46 MBThis week’s guest is Meghan Brown, the director of B2B marketing for The Knot Worldwide. Meghan joins me to discuss marketing and advertising your wedding business in 2021, a few of the mistakes she's seen wedding pros make, and how resources like Wedding Pro and Two Bright Lights can help. We’ve known Meghan for quite a few years now and she really is someone who is committed to the wedding industry and serving wedding pros. So I'd recommend checking out a few of the upcoming trai...
Episode 116: Pinterest Trends for 2021
January 20, 2021 06:15 - 34 minutes - 50.5 MBVanessa Kynes is my guest on the podcast today and she is helping us get ready for the new year by sharing what we can do to be successful on Pinterest in 2021. We recap some of the biggest updates of Pinterest in 2020 and chat what users can expect in 2021. This builds on the last two episodes that Vanessa has done on the Brands that Book podcast about Pinterest, so if you're interested in learning more about Pinterest, especially if it's new to you, be sure to check out her first ...
Episode 115: About Page Dos and Don'ts
January 13, 2021 06:15 - 26 minutes - 40.3 MBKrista is back on the podcast and we're talking about one of the biggest obstacles people face as they build their websites: the about page. For the show notes, visit https://daveyandkrista.com/btb-episode-115/
Episode 114: Business Planning for the New Year
January 06, 2021 06:15 - 46 minutes - 68.1 MBShay Cochrane, the founder and CEO of Social Squares, joins me on the podcast for a timely discussion about planning an end of year retreat to reflect on the previous year and plan for the upcoming year. Shay always brings a lot of practical advice and insight to the podcast and this episode was no different. If you want to learn a little bit more about Shay, the origins of Social Squares, and productizing a service, I encourage you to check out episode 41. Today we discuss how sh...
Episode 113: Website Tools: Part 2
December 09, 2020 06:15 - 35 minutes - 52.6 MBKrista joins me on the podcast to continue our discussion of different website tools. Today we discuss the options for email marketing, including one of our favorite tools for building an email list, different e-commerce and cart platforms, and tools for designing lead magnets. We also chat about how to embed Instagram feeds on your website and actually what we recommend doing instead, even though I think we covered that on our last episode together. For the show notes, visit https...
Episode 112: How to Book and Price Destination Photoshoots
December 02, 2020 06:15 - 30 minutes - 47.8 MBToday's guest is one of our favorite photographers, Renee Dickerson of Renee Hollingshead Photography. Renee travels the world shooting weddings and engagements. And today, we're chatting about just that: how she started booking destination work, tips for traveling and booking travel, and how she approaches pricing for her destination work. We've known Renee for quite some time now and she actually shot a lot of the brand images that you see on our website over at daveyandkrista.c...
Episode 111: How to Run Black Friday Promotions
November 20, 2020 06:15 - 52 minutes - 72.9 MBWelcome to a special crossover episode of the Brands that Book podcast and a new Till Agency podcast, Stuff Marketers Say. We just launched that podcast through the Till Agency and you should be able to find it on iTunes. This is a bonus episode covering Black Friday. A few weeks ago we sourced questions about running Black Friday promotions and then we answered those questions Q&A style on the Stuff Marketers Say podcast. So what you're hearing in this episode is a conversation b...
Episode 110: Utilizing Free Content to Grow Your Email List
November 18, 2020 06:15 - 44 minutes - 65.7 MBLaShonda Brown is the latest guest on the Brands that Book podcast and we're chatting all about how she uses MemberSpace and Flodesk to grow her email list and generate passive income. LaShonda is an award-winning corporate film producer and Squarespace expert based in Virginia. What I appreciate about LaShonda is how practical her advice is and how she shares exactly how she does things. If you visit her YouTube channel, you'll notice right away that she dives straight into the c...
Episode 109: How to Build a Team
November 11, 2020 06:15 - 40 minutes - 60.9 MBMegan Kuethen, also known as the Queen of Ops, joins me on the podcast to chat about building a team. Megan and her team work with fast growing businesses to connect them with the right people for their open positions. We discussed the importance of systems and processes, what should be in place before finding the right candidate, and how Megan's team goes about vetting candidates. For the show notes, visit https://daveyandkrista.com/btb-megan-kuethen-episode-109/
Episode 108: Our Favorite Tools for Website Visuals
November 04, 2020 06:15 - 43 minutes - 64.6 MBWe talk a lot about strategy on the Brands that Book podcast, whether it be mailing lists or social media, or scaling and building a team. But one topic Krista and I noticed was missing is a practical conversation about pulling together the visuals of your website in a way that really elevates your aesthetic. So today, that's what we discuss: some of our favorite tools for all things visual on your website. Krista shares some of her favorite resources for finding the right fonts, ...
Episode 107: How to Scale to Multiple Locations
October 28, 2020 05:15 - 41 minutes - 62.9 MBSarah Chancey of Chancey Charm joins me to chat about scaling her wedding planning business. Originally founded in Denver, she eventually moved her business to Atlanta and scaled to 13 cities across the United States. This episode is jam packed with practical information and even if you have no interest in scaling your business to other cities, you can use the tips that Sarah shares to level up your marketing efforts. We cover her process for moving to another city and some of her...
Episode 106: The 5 Rules of a Solid Daily Routine
October 21, 2020 05:15 - 33 minutes - 47.4 MBDisclaimer: We are NOT providing the professional services of a coach, nutritionist, doctor, or any other kind of licensed or certified professional. While we discuss things like exercise and sleep in this episode, we are sharing from our experience for informational purposes only, and not for the purposes of medical or fitness advice. Here it is, finally! The first episode recorded in our new digs. As many of you know, we just moved from Maryland to Virginia into a house that we'v...
Episode 105: How to Become an Educator
September 16, 2020 05:15 - 47 minutes - 69 MBToday's guest is educator and fellow podcaster, Laylee Emadi, and we're talking about just that: education. We chat all about what it means to be an educator, discerning whether that's a business to start, and how to get started if you want to build an education business. Laylee is also the host of the “So Here's the Thing” Podcast so I take some time to ask her about podcasting. For the show notes, go to https://daveyandkrista.com/btb-laylee-emadi-episode-105/
Episode 104: Unearthing Your Brand Identity
September 09, 2020 05:15 - 46 minutes - 69.3 MBAbby Grace returns to the Brands that Book podcast to discuss creating a brand identity. And just like her first Brands that Book interview, this episode is full of insightful and practical advice. We discussed at length 6 aspects that Abby believes creates a robust brand identity, how new businesses or businesses that have never gone through a brand experience can start crafting a brand identity, and the approach businesses should take with their visuals before or as they're going ...
Episode 103: Crafting a PR Strategy
August 26, 2020 05:15 - 52 minutes - 78.1 MBToday’s guest is Dr. Tiffany Eurich, a PR expert who gives us an absolute master class on PR and how it has the potential to get $1,000,000 exposure for businesses of any size regardless of budget. I think PR is one of those areas that's worth exploring and investing in, because in addition to getting more exposure for your business, it has so many secondary benefits. If you ever felt that PR was only for “big businesses” or don't even know where to start when it comes to crafting ...
Episode 102: How to Handle Feedback and Criticism
August 19, 2020 05:15 - 46 minutes - 68 MBAnna Wright of Anna Kay Photography joins me on the podcast today to discuss growing from the no’s: how to learn from feedback and criticism. And as a background as an officer in the Air Force and a nurse, she knows a thing or two about dealing with stressful situations and accepting feedback. As I've suggested in past episodes, I think the topic of feedback and criticism is important. There's so many situations in business, especially early on, where accepting feedback or criticis...
Episode 101: Building Trust & Increasing Demand
August 12, 2020 05:15 - 54 minutes - 79.8 MBVanessa Kynes is back on the podcast and we're chatting about the two elements necessary for booking services or selling products: building trust and increasing demand. As we mentioned back in episode 100, we're going to start answering your questions at the end of each episode. So, if you have a question to submit, send us a DM on Instagram. And who knows, maybe your question will become the topic of an entire episode. For the show notes, go to https://daveyandkrista.com/btb-ep...
Episode 100: You Asked, We Answered
August 05, 2020 05:15 - 56 minutes - 78.4 MBWe’ve reached episode 100! Well, technically we've already passed episode 100, if you count the intro and the Founder Series episodes. But regardless, we're excited to celebrate what feels like a big podcasting milestone! I just want to take a moment and say thank you for listening. I can't tell you how encouraging it is to receive emails and messages from people who listen to the podcast and have shared how it's impacted their business. It's been such a fun project to take on ove...
Episode 99: Building a Mastermind Program
July 15, 2020 05:15 - 56 minutes - 80 MBToday's guest is Vanessa Hicks of Vanessa Hicks photography and we're chatting all about how she built her mastermind program. We cover how she marketed it, launched it, who would benefit from a mastermind, and advice for people considering creating a mastermind or joining a mastermind. As I mentioned in the episode, Vanessa is the perfect person to talk to in 2020. I believe the first time I heard her speak was at United a few years ago and she was sharing about mental health and ...
Episode 98: Contracts and Handling Difficult Client Situations
July 01, 2020 05:15 - 34 minutes - 49.2 MBToday's guest is Magi Fisher, The Artists' Lawyer of Magifisher.com, where you can find legal resources for your creative business. Magi joins me for a conversation on contracts and difficult client situations, specifically we're covering a few tough client situations that can be avoided or dealt with using a well-crafted contract. Before we get started, a quick disclaimer: I am not a lawyer and the information shared during this episode are for informational purposes only and not ...
Episode 97: How Film Supply Club Began
June 24, 2020 05:15 - 42 minutes - 60.8 MBToday's guest is serial entrepreneur, Braedon Flynn. Braedon has not only built successful photography businesses, but he's also the founder of Film Supply Club, a membership site for film shooters that provides deals on all sorts of photography resources from film to cameras and accessories. During today's episode we explore how Braedon got started as an entrepreneur, things that made both his photography businesses and Film Supply Club successful, and a few of the differences in...
Episode 96: How to Get Started with Affiliate Marketing
June 17, 2020 05:15 - 43 minutes - 60.7 MBWant to make some extra money sharing the tools, resources, and products you already love? If so, maybe affiliate marketing is for you. In today's episode, we're chatting about what affiliate marketing is, how to get started, and five tips for getting the most out of your affiliate marketing efforts. Before we get started, a quick correction. I mentioned towards the end of the episode a few templates in our shop that we've recently released that might be a good fit or helpful for ...
Episode 95: 3 Favorite Tools for Selling Online
June 10, 2020 05:15 - 37 minutes - 52.2 MBIn today's episode, Vanessa Kynes and I riff about a few of our favorite tools for selling online. We cover quite a bit of related material in this episode as well, such as related tools and considerations for choosing the right tool. And by the end of the episode, we decided that we really do need an episode on how to string together these tools into a working funnel. So be on the lookout for that sometime in the future. For the show notes, go to https://daveyandkrista.com/btb-epi...
Episode 94: Turning a Service Into a Product
May 27, 2020 05:15 - 33 minutes - 47.8 MBDani Stringer of KidNurse, joins me on the podcast today to discuss building an online community and becoming an online educator. It's always interesting chatting with someone who is taking something that's typically a service and has turned it into a product. She chats with us about how she's built her community and eventually created her first online course. There's a lot of great insight in this episode, regardless of whether or not you have plans to launch an online course. F...
Episode 93: Balancing Business and Creativity
May 20, 2020 05:15 - 38 minutes - 55.6 MBToday’s guest is luxury, destination Wedding and Editorial Photographer, KT Merry. It's an interview I've been really excited for, because Krista and I have both admired her work for so long. If you're not familiar with her work, right now you should pull up both KT Merry and Render Loyalty on Instagram to see what I mean. We discuss all sorts of topics in this episode from her journey as a photographer, defining your why, to the start of Render Loyalty. And as expected, she provid...
Episode 92: Bookkeeping and Accounting for Creatives
May 13, 2020 05:15 - 37 minutes - 53.2 MBCPA, Amy Northard, the Accountant for Creatives, joins me today for a conversation about bookkeeping, accounting, and a few of the government programs, such as the Paycheck Protection Program and EIDL that have been rolled out in response to the pandemic. We don't talk much about what the Paycheck Protection Program or EIDL is or how to apply, since I figured that a lot of people have already heard about these programs. We do however, chat about what businesses should be doing to g...
Episode 91: Building Systems into Your Business
May 06, 2020 05:15 - 41 minutes - 57.7 MBIn this episode of Brands that Book, Dawn from Tech Savvy Creative and I chat about building systems into your business. Dawn provides a really helpful framework for getting started with business tools, that's especially helpful if tech is something that generally overwhelms you. We also spend a good amount of time chatting about some of our favorite business tools, which was the part of the conversation I really enjoyed. For the show notes, go to https://daveyandkrista.com/btb-te...
Episode 90: The Possibility of Something Better
April 29, 2020 05:15 - 43 minutes - 61.3 MBToday I welcome back Katelyn James to the Brands that Book podcast to talk about a subject that I've largely avoided: the quarantine. For those of you who have listened to the podcast the last couple weeks, you know that I've tried my best not even to mention the Coronavirus. I've really tried to focus on business during this season. I just feel like there's so much noise out there about what's going on in the world and personally I've been trying to cut out as much of that noise as...
Episode 88: How to Follow Up & Get a Response
April 22, 2020 05:15 - 59 minutes - 83.4 MBToday Vanessa Kynes and I are chatting about how to effectively follow up with people. Or in other words, how to follow up in a way that gets people to take action. We chat about some of the broader reasons that we all should be following up with leads and then we jump into some super practical strategies and discuss different scenarios, like what does a normal follow-up look like, how do we prevent people from ghosting even after they've committed to moving forward, and how often s...
Episode 89: How to Build a Luxury Level Brand
April 22, 2020 05:15 - 46 minutes - 65.1 MBFilm Wedding Photographer, Lauren Fair, joins me on the Brands that Book podcast today to chat about building a high end brand. We chat about practical steps that people can take to curate a signature look and reach luxury level clients. If you're familiar with Lauren, then you know her work is beautiful and she's been featured in places like Cosmopolitan, Style Me Pretty, The Knot, and Brides magazine. She shoots all over the world and if you're a photographer, she also teaches w...
Episode 87: How to Build Hype for a Website Launch
April 15, 2020 05:15 - 46 minutes - 64.6 MBToday we are chatting about a topic that I've been wanting to tackle for quite some time now: how to build hype around a website launch, or really any launch for that matter. Vanessa Kynes joins me for the conversation and we cover a few do's and don'ts, and then discuss 13 different tactics that you can use to amplify your next launch. For the show notes, go to https://daveyandkrista.com/btb-episode-87/
Episode 86: 5 Pricing Mistakes to Avoid
April 08, 2020 05:15 - 50 minutes - 69.9 MBBTB regular, Vanessa Kynes, joins me for a conversation about 5 pricing mistakes I see businesses make. We talked through lots of different examples and scenarios and we also try to dive into some related questions, such as in what sort of circumstances is it okay to offer things like discounts. All that and more in today's episode! Be sure also to check out the show notes and corresponding blog post that contains a few additional thoughts on this topic. For the show notes, go to h...
Episode 86: Pricing Mistakes
April 08, 2020 05:15 - 50 minutes - 69.9 MBBTB regular, Vanessa Kynes, joins me for a conversation about 5 pricing mistakes I see businesses make. We talked through lots of different examples and scenarios and we also try to dive into some related questions, such as in what sort of circumstances is it okay to offer things like discounts. All that and more in today's episode! Be sure also to check out the show notes and corresponding blog post that contains a few additional thoughts on this topic. For the show notes, go to https://dave...