![Brand Tuned - Rounded Business Design
artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts113/v4/70/33/b5/7033b53f-e465-68d1-9961-6b68ed1c19f3/mza_18428128419244280256.jpg/100x100bb.jpg)
Rory Sutherland - On Brand, Advertising & More
Brand Tuned - Rounded Business Design
English - November 26, 2021 07:00 - 37 minutes - 34.2 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Positioning with Paige Arnof-Fenn
Next Episode: Niche Investment Comms with James Church
Rory Sutherland, Vice Chair at Ogilvy UK and author of the book Alchemy, the Surprising power of ideas that don’t make sense discusses brand, advertising, decision science and more.
In this episode, Rory points out why ambiguity in terms like brand and IP are problematic. The word brand is used to mean anything people want. It's even been used to defend advertising, that doesn't work, The episodes touched on many interesting points including:
LinkedIn: Rory Sutherland
Twitter: @rorysutherland
Book: Transport for Humans
www.ogilvy.com
Valuable Resources:
Brand Tuned Scorecard
Brand Tuned Accreditation
Brand Tuned Newsletter
IP Strategy Is Part of Brand Strategy Blog