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Niche Investment Comms with James Church
Brand Tuned - Rounded Business Design
English - December 03, 2021 07:00 - 44 minutes - 30.3 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
James Church is the co-founder and chief operating officer of Robot Mascot, the UK leading pitch agency and the author of the bestselling book, Investable Entrepreneur.
In this episode, James shares how investors care primarily about the defensability of the product rather than the brand. The brand is going to contain the value of the business when it comes to the exit but it's regarded as something that can be changed through a rebrand if needs be. The patent like protection that names can offer is not something investors are alive to.
Robot Mascot started out as a generic branding agency. It was thanks to niching down and attracting an experienced investor that the business took off.
In brief this episode covers:
LinkedIn: James Church
Twitter: @robotmascot
IG: @robotmascot
Website: www.robotmascot.co.uk
Book: Investable Entrepreneur
Valuable Resources:
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IP Strategy Is Part of Brand Strategy Blog