Positioning with Paige Arnof-Fenn
Brand Tuned - Rounded Business Design
English - November 19, 2021 07:00 - 42 minutes - 38.9 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Paige Arnof-Fenn is the founder and CEO of Mavens and Moguls, which is a marketing or branding firm located in the USA. She graduated from Stanford University and holds an MBA from Harvard Business School. Her experience spans corporate branding at Proctor & Gamble, start up branding for various companies that were subsequently sold, and entrepreneurial branding working for clients of Mavens and Moguls. These range from early-stage, startup, pre-revenue, to venture-backed, and all the way to fortune 500 companies. One of her clients that we discuss was Virgin.
In this episode, we cover:
The different branding needs clients tend to have based on their sizeHow to do market research and segmentation for small pre-revenue companiesEffectiveness comes from not having too many messages in your storytelling Naming, identity creation, and tying it all together in a brand blueprintHow working at Proctor & Gamble and Coca Cola have multidisciplinary teams that include lawyersThe most important area to focus on for a brand to succeedLinkedIn: Paige Arnof-Fenn
mavensandmoguls.com
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