Brand & New

Cannabis Brands: The Canadian Case Study (with Isabelle Jomphe, Partner, Lavery)

Canada legalized the use of cannabis for recreational purposes on October 17, 2018. The country became the first major world economy to legalize it, starting a national experiment representing major cultural, social, public policy, and legal challenges for this nation. The comparison between Canada and its southern neighbor, the United States, is often made—to date, the use, sale, and possession of cannabis is illegal under U.S. federal law, although more than 10 states have legalized mariju...

GDPR (General Data Protection Regulation): Impact in Europe and Beyond (with Pascale Gelly, DPO, Schneider Electric)

There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of the EU General Data Protection Regulation (GDPR) in 2016, privacy issues have become critical for all companies and have reshaped how data is handled across every economic sector around the world. Our guest, Pascale Gelly, Group Data Protection...

The IP Rights of the Future: What we should expect (with Francis Gurry, Director General of the WIPO)

Intellectual Property law as we know it has been shaped by technology evolutions over the last century, today’s tech innovations seems to have a higher disruptive effect on traditional IP legal concepts. Think AI, algorithms, data science, connected objects, or even life science new techs. Is our IP legal system outdated? How should we, as lawyers, address today’s legal challenges relating to machine-generated innovation, machine learning capabilities, and data processing? What evolutions sh...

TOMS Shoes: Standing for Tomorrow, the Case Study of a Trailblazing Brand (with Jessica Murray, Senior IP & CSR Director, Toms Shoes Inc.)

Many brands publicly support good causes, but it’s much less common for brands to build their core identity on the idea of "giving back." That is what makes the TOMS brand pretty unique, as its message, offer, and customer base were all from the outset based on philanthropic principles, notably with their famous “One for One”  shoe-giving program. What made — and still makes — TOMS' brand strategy and implementation successful? What does innovation mean for a brand like TOMS, notably in term...

Managing IP Rights at Times of Uncertainty in the UK (with Tim Moss, CEO of the UK Intellectual Property Office)

Europe has been experiencing political turmoil over the last few years, from the Catalonia referendum on independence to Brexit (the abbreviation for “British exit” referring to the United Kingdom’s decision in a June 2016 referendum to leave the European Union).  No surprise, Brexit is expected to have consequences on the intellectual property (IP) of UK companies, from many standpoints: legal, economic (IP rights-intensive industries contribute  more than 35 percent to the UK’s GDP, market...

Inside Amazon: Strategies to Foster Customer Trust (with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property at Amazon.com, Inc.)

What can’t you find on Amazon? As the most global retail store ever, Amazon has become a unique platform where customers can literally find any product they wish and sellers have concomitantly found a marketplace broader than anything they used to operate on. Unsurprisingly, Amazon's commercial success has led to an increased risk of counterfeit products being sold on its platform. How does the platform protect brands to maintain customer trust? What are the proactive and reactive steps take...

Africa: Opportunities & Challenges in an Innovation-Generating Economy

Intellectual property remains one of the most valuable assets in the Digital Age.  In Africa, few countries, Kenya, South Africa, and Nigeria, are credited for having IP standards in place. International businesses are already present, operating in areas such as telecommunications and banking. But what are the main opportunities and challenges faced by these companies, whichincreasingly rely on their immaterial assets such as trademarks or patents?  These are the questions that Davidson Otur...

What Does Being Innovative Really Mean for Legal Professionals?

What does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several countries, shares his views on the legal market dynamics and the changes–including the impact of automation—in the relationships between in-house clients and their law firms. Founded 10 years ago, AdvanceLaw, focuses on management and strateg...

What can Patent Management teach IP Practitioners in relation to Innovation?

First holding several executive posts at IBM—the world's largest patent holder-- during more than 25 years, then serving as Director of the U.S. Patent and Trademark Office (USPTO), and now in private practice, Dave Kappos has pretty much sat on all sides of the "IP table" over his career. Dave is widely recognized as one of the world’s foremost leaders in the field of intellectual property. Today, he is a partner at the multi-awarded U.S. law firm Cravath, based in NY, and an an adjunct pr...

Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa

With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges raised by new techs, to punchy enforcement initiatives to tackle counterfeiting, IP issues are regarded as critical to foster the economy. Our gu...

Dealing with IP & Innovation: the European Way

Is there a European way to understand and manage intellectual property (IP)?  Since the 18th century, Europe has always been at the forefront of innovation and competitiveness, as explained by Benoît Battistelli, who held various roles in French government departments and embassies before serving as  Director General of the French National Institute for Industrial Property. and then President  of the European Patent Office, one of the five largest IP offices in the world (7,000 staff), from ...

Inside the World’s Largest IP Office: A Discussion with the US Patent & Trademark Office Director

Andrei Iancu has been serving since February 2018 as the Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO) s, based in Alexandria, Virginia. An engineer and intellectual property (IP) attorney, he previously was the managing partner of the law firm Irell & Manella, focused on IP litigation.  The USPTO is the largest IP office in the world – in few figures: more than 13,000 employees, and the examination of over 450,00...

Insights from One of the Most Innovative IP Offices in the World: the Singapore Model

"Innovation, technology and digitalisation are now key drivers of global economic growth, and enterprise value will increasingly be in intangible assets such as IP, data and know-how" These words come from Daren Tang, the Chief Executive of the Intellectual Property Office of Singapore (Ipos), that has reached the No. 2 spot for being the most innovative IP office in the world (and Asia's most innovative office), according to a recent study published by World Trademark Review in February 201...

Cybersecurity & Privacy in the World of the Internet of Things

Internet of Things, wearables, smart houses, connected cars … We now hear about these technologies and their promising potential in our lives on a daily basis. However, most of us do not necessarily grasp the broad ecosystem they rely on, and the variety of issues they deal with from a legal perspective. Luke Dembosky and Jim Pastore, both partners at the multi-awarded law firm Debevoise & Plimpton in the U.S., explain in this episode how connected devices and more generally Internet of Thin...

Brand Strategy & the Fourth Industrial Revolution

What makes an organization more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the fourth industrial revolution?  This new wave, also called 4IR, is marked by technology breakthroughs -from artificial intelligence to the Internet of Things and autonomous vehicles- and advances in connectivity and communication. Its impact on brand strategy and the ways to optimize brand organization are explained in this...

Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World

Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over than 150 countries. So Brand&New could not miss it! Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z.  This cohort of millions of kids, teens, and young ...

The New Pirates: Innovative Options to Tackle Counterfeiting in China

Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. So Brand&New could not miss it! Counterfeiting is no less than one of the biggest issues of our times. It is self-evident to say that it is linked to crimes, that it costs billions to companies and societies every ye...

Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands

Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. Brand&New could not miss it! Today’s episode is about how to make the world a better place, the values to promote -integrity, sustainability- and the role played by brands now and… in the future. This ambitious topic...

Branding meets Innovation

No question, innovation is critical for branding today, but what does that mean exactly? In this era of digital transformation, how do we explain the mutation of the relationships between brands and consumers?  What role does intellectual property actually play?  All these “hot topics” are discussed in this episode with one of the most influential and successful executives in the advertising and marketing world, Shelly Lazarus, Chairman Emeritus of the global creative agency Ogilvy, based in...

India: the Artificial Intelligence Revolution and its Intellectual Property Implications

India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering reforming the IP legal system to make it more innovation-friendly. Hemant Singh, managing partner of the IP law firm Inttl Advocare for more than...

Navigating the Internet: What's Hot in relation to Domain Names Management and Dispute Resolution

Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot in this area and the opportunities created by new technologies.  Both law firm and brand owner perspectives are presented in this discussion with two leaders of the INTA Internet Committee and renowned experts and players in the domain name a...

Navigating the Internet: What's Hot in relation to Domain Names Management and Dispute Resolution

Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot in this area and the opportunities created by new technologies.  Both law firm and brand owner perspectives are presented in this discussion with two leaders of the INTA Internet Committee and renowned experts and players in the domain name a...

Picture This: Leveraging Image Recognition Technology for Intellectual Property Protection

Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine learning and image recognition technology is transforming the intellectual property (IP) ecosystem at a time when 40 percent of trademark filings contain images and when disruptive solutions developed by technology companies are increasingly being ...

Picture This: Leveraging Image Recognition Technology for Intellectual Property Protection

Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine learning and image recognition technology is transforming the intellectual property (IP) ecosystem at a time when 40 percent of trademark filings contain images and when disruptive solutions developed by technology companies are increasingly being ...

Universal Impact: Climate Change and Intellectual Property

Climate change is one of the greatest challenges of our times. Its interactions withIP are multifaceted, from « green » tech innovations to adapt or mitigate global warmingto new branding strategies focused on sustainability. The IP lawyer Fabrice Mattei, based in South East Asia (Thailand & Myanmar), partner at the international law firm Rouse, leads the IP and climate change practice, dealing with both international and local laws and policies. He shares his vision as well as his concerns ...

Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues

With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and private sectors deal with AI and its legal aspects, and the protection and enforcement of intellectual property rights in Japan—one of the world leaders in technology and robotics. Every two weeks, on Tuesday, Brand & New gives the floor to inspi...

Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues

With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and private sectors deal with AI and its legal aspects, and the protection and enforcement of intellectual property rights in Japan—one of the world leaders in technology and robotics. Every two weeks, on Tuesday, Brand & New gives the floor to inspi...

What Mindset and Soft Skills Do Lawyers Need to Thrive in a Fast-Evolving Tech Environment?

In a departure from previous episodes that focus on IP or technology, Karen Clemens and Diane Ridon, both leadership coaches who contribute to the Executives Education Program at Harvard Business School, Boston, Massachusetts, center their conversation on humans—the qualities and skills, from emotional intelligence to critical thinking, that make a difference in order for lawyers and others to succeed in a fast-evolving tech environment. Every two weeks, on Tuesday, Brand & New gives the fl...

Being Innovative and Disruptive in the Media and Entertainment Industry: the Netflix Approach to Intellectual Property

With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world.  Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the company’s local and global IP challenges, as well as his views about the role of  IP counsel today. His unique insight, completed by his past experiences with The Walt Disney Company and The Fox Entertainment Group, is a deep dive into the media serv...

Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion

Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey. She is a keynote speaker at INTA’s 2019 Europe Conference: Embracing Change, February 18-19 in Paris, France.  Every two week...

Cybersecurity: Through an Intellectual Property Lens

Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is basically everywhere and where cybercrime is increasingly alarming.  Every two weeks, on Tuesda...

Brands & Innovation Committee: At the Heart of the INTA’s Vision

Mladen Vukmir and Julia Talke are the leaders of the INTA Brands & Innovation Committee. Mladen, who leads the IP law firm Vukmir & Associates in Croatia, and Julia, global counsel for trademarks and branding at Lumileds in Germany, tell us more about their own vision of innovation as IP experts, and about this INTA Committee, one of the pillars of the Association Strategic Plan, while detailing its main objectives and actions. Every two weeks, on Tuesday, Brand & New gives the floor to ins...

The IP Office of Tomorrow: All About Innovation - Chile’s Case Study

Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future.  Every two weeks, on Tuesday, Brand & New gives the floor to inspiri...

Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More

Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law & Policy in New York, raises many thought-provoking questions about trademark law, technology, and society as a whole in this compelling interview. She gives us keys to better understand how artificial intelligence (AI) and other technologies challenge our perspective on traditional legal concepts in today’s fast-changing world. Every two we...

Embrace the Future: How Technology is Transforming Legal Practice

Stephane Lemarchand is a French award-winning IP & IT lawyer who co-leads, as the Joint Head of the law firm DLA Piper, more than 500 lawyers around the world. Stephane shares, in this new episode of Brand & New, his experience about the legal and IP ecosystem and the way they interact with tech, but also his views on the reasons why lawyers shall adapt and embrace this new cycle... sooner than later. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a ...

Embrace the Future: How Technology is Transforming Legal Practice

Stephane Lemarchand is a French award-winning IP & IT lawyer who co-leads, as the Joint Head of the law firm DLA Piper, more than 500 lawyers around the world. Stephane shares, in this new episode of Brand & New, his experience about the legal and IP ecosystem and the way they interact with tech, but also his views on the reasons why lawyers shall adapt and embrace this new cycle... sooner than later. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a ...

Brand New Teaser

Welcome to Brand & New!

Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand & New, in a discussion with host Audrey Dauvet. Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over th...