Brand & New
138 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 63 ratingsBrand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
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Episodes
How SMEs Can Leverage Brand Value for Growth: A Discussion with Finance Experts, Joy Macknight (The Banker, Editor, UK) & David Haigh (Brand Finance, Founder & CEO, UK)
August 31, 2021 08:00 - 33 minutes - 22.7 MBAs the world begins to adjust to the short and long-term impact of the COVID-19 pandemic, many companies are seeking ways to preserve cash on their balance sheets while simultaneously raising funds to ensure a continuation of operations and a growth of their business and customer base. In particular, the sudden drop in revenues created acute liquidity shortages about a year ago, threatening the survival of many viable businesses. Having in mind this very challenging context, how do brands fa...
What Does Being Innovative Really Mean for Legal Professionals? (with Firoz Dattu, Chair & Founder of AdvanceLaw, initially posted in September 2019)
August 17, 2021 08:00 - 20 minutes - 13.9 MBWhat does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several countries, shares his views on the legal market dynamics and the changes–including the impact of automation—in the relationships between in-house clients and their law firms. Founded 10 years ago, AdvanceLaw, focuses on management and strateg...
IP, the Key Asset to Support SMEs' Development (with Yann Ménière, European Patent Office, Chief Economist)
August 03, 2021 08:00 - 34 minutes - 23.9 MBConsidering small- and medium-sized enterprises (SMEs) from an intellectual property (IP)perspective, it is all the more critical that SMEs don’t play by the same rules as larger businesses. Indeed, SMEs and larger firms in the European Union perform very differently with regard to their ownership and use of IP rights (IPR). The European Patent Office (EPO), based in Munich, Germany, recently reported that, although only a smaller proportion of SMEs (9%) own or use patents, trademarks, or ...
Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion (with Regina Polanco, CEO of Pyrates, initially posted in January 2019)
July 20, 2021 08:00 - 20 minutes - 9.43 MBY-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand ...
Copyright Advocacy and Policy Leadership: A Discussion with Shira Perlmutter, 14th U.S. Register of Copyrights
July 06, 2021 04:00 - 34 minutes - 23.8 MBWith computer-generated artwork, streaming platforms licensing models, artificial intelligence tools in need of an increasing amount of input data to deliver better predictions, copyright law and protection seem as challenging as trademark law these days, if not more. These challenges are unfolding in a period marked by acute political, social, and legal uncertainty, an ongoing pandemic, a new U.S. Administration, and recently appointed U.S. Supreme Court Justices—just to name a few developm...
Women's Empowerment in Intellectual Property (with Myrtha Hurtado Rivas, Global Head Legal Brand Protection, Novartis International AG, initially posted in June 2020)
June 23, 2021 02:00 - 28 minutes - 19.4 MBWhat does diversity bring to the intellectual property industry and practice? What does it mean, in practice, to champion minority empowerment in the IP world? In this third episode of our Women's Empowerment in IP series, Myrtha Hurtado Rivas, the Global Head of Trademarks and Domain Names at Novartis International AG, Basel, Switzerland, talks about gender equality in the legal profession today. At the pharmaceutical company for more than 14 years and currently the chair of INTA’s Antic...
SMEs: Navigating Intellectual Property Issues - A Discussion between an Entrepreneur and His IP Counsel (with Alexandre Koiransky, Founder, FAIR, and Annick Pairault, Partner, Ab Initio, Paris, France)
June 08, 2021 04:00 - 24 minutes - 16.6 MBIt is well-known that intellectual property (IP) has become the life blood of most markets and companies over the last decades, with the generalization of the knowledge economy, the all- encompassing digital transformation, and the increased dependence of businesses on intangible assets. With that, IP has taken a critical place in the way businesses make decisions to develop a new product, to launch a new brand, to hire employees with niche skills, to invest in repository infrastructure, etc...
Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands (with Michael Haddad and David Lossignol, initially posted in May 2019)
May 25, 2021 08:00 - 21 minutes - 9.91 MBToday’s episode is about how to make the world a better place, the values to promote -integrity, sustainability- and the role played by brands now and… in the future. This ambitious topic is discussed with two inspirational individuals, who have followed exceptional paths. Michael Haddad is a professional athlete, adventurer, social entrepreneur, and environmental advocate (assigned by the United Nations as UN Development Program Climate Change Champion. Despite an accident that left him pa...
Engineering Innovation (with Duncan Wardle, Innovation Consultant, Founder of ID8 & Innov8)
May 11, 2021 18:00 - 32 minutes - 22.5 MBCompanies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books published in the last 90 days had the word “innovation” in the title, 43% of the companies surveyed had a Chief Innovation Officer, and the term “inno...
Brand Strategy & the Fourth Industrial Revolution (with Marc Cloosterman, VIM Group CEO, initially posted in June 2019)
April 27, 2021 08:00 - 21 minutes - 10.1 MBWhat makes an organization more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the fourth industrial revolution? This new wave, also called 4IR, is marked by technology breakthroughs -from artificial intelligence to the Internet of Things and autonomous vehicles- and advances in connectivity and communication. Its impact on brand strategy and the ways to optimize brand organization are explained in this...
Justice Ginsburg’s Legacy in the IP Field (Episode II), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF
April 13, 2021 08:00 - 18 minutes - 12.7 MBOn September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. This two-part series, airing on March 30 and April 13, presents three distinguished guests who o...
Justice Ginsburg’s Legacy in the IP Field (Episode I), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF
March 30, 2021 08:00 - 22 minutes - 15.6 MBOn September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. This two-part series, airing on March 30 and April 13, presents three distinguished guests who o...
Branding Luxury in the Digital World Guests: Prof. Irene Calboli (Texas A&M University School of Law, Dallas, Texas, USA) and Julie Zerbo, Founder and Editor-in-Chief, The Fashion Law (New York, New York, USA)
March 16, 2021 08:00 - 29 minutes - 20.6 MBHistorically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a minefield for luxury, and many brands have been hesitant and sometimes late to move online and develop dedicated and sophisticated marketing strate...
Women's Empowerment in Intellectual Property (2nd episode with Cristina Carvalho, Managing Partner, Arent Fox, initially posted in March 2020)
March 02, 2021 11:00 - 20 minutes - 14.4 MBWe’re bringing back our interview with Cristina Carvalho, managing partner of Arent Fox LLP, a law firm based in Washington, D.C., USA—in honor of International Women’s Day, March 8, 2021, and to mark the newly released INTA’s The Women’s LeadershIP Report and Best Practices Toolkit. In this episode, which originally aired March 31, 2020 as part of Brand & New’s Women’s Empowerment in IP series, Ms. Carvalho discusses the challenges she faced to raise to the top, the pivotal role of women m...
Protecting the Fringe of Pop Culture: IP’s Role in Championing Outsiders and the Emerging Arts (with Éamon Chawke, Partner, Briffa law firm, UK & Ireland)
February 16, 2021 10:00 - 30 minutes - 21.2 MBTHANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE. TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNew Intellectual property (IP) law is engineered to foster innovation and creativity. In some countries, the way IP applies to traditional forms of creativity such as music, painting, design, or even perfumes is understood and accepted. But, at least in principle, it may be less obvious when it comes to emerging...
What Mindset and Soft Skills Do Lawyers Need to Thrive in a Fast-Evolving Tech Environment? (with Karen Clemens and Diane Ridon, leadership coaches, posted initially in March 2019)
February 02, 2021 09:00 - 22 minutes - 10.1 MBIn a departure from previous episodes that focus on IP or technology, Karen Clemens and Diane Ridon, both leadership coaches who contribute to the Executives Education Program at Harvard Business School, Boston, Massachusetts, center their conversation on humans—the qualities and skills, from emotional intelligence to critical thinking, that make a difference in order for lawyers and others to succeed in a fast-evolving tech environment. Every two weeks, on Tuesday, Brand & New gives the fl...
The Gen Z "Brand Equation": Why ESG is so Critical to the Future of Brands (with Jeff Fromm, Youth Marketing and Trends Expert, FutureCast (Kansas City, Missouri, USA)
January 19, 2021 12:00 - 22 minutes - 15.6 MBTHANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE . TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNew Born 1997 onward, Gen Z is the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power. But whereas lots have been said about the previous generation, millennials, and their impact on marketing and branding strategies, especially online, Gen Z’ s preferences on ...
The Gen Z "Brand Equation": Why ESG is so Critical to the Future of Brands (with Jeff Fromm, Youth Marketing and Trends Expert, FutureCast - Kansas City, Missouri, USA)
January 19, 2021 12:00 - 22 minutes - 15.6 MBTHANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE . TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNew Born 1997 onward, Gen Z is the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power. But whereas lots have been said about the previous generation, millennials, and their impact on marketing and branding strategies, especially online, Gen Z’ s preferences on ...
When the Business Model Makes the Brand: Pacari Chocolate's Case Study (with Santiago Peralta, Co-Founder & CEO - posted initially in October 2019)
January 05, 2021 10:00 - 19 minutes - 13.6 MBThere are multiple stories about entrepreneurs who beats the odds and launch their own companies and successful brands. They are a source of inspiration, showing how they made their own marks in doing business distinct from everybody else. Think of a food company that decided to build its whole business model on fair trade and inclusion, the statement that represents its brand identity. This is the story of Santiago Peralta, the cofounder of Pacari Chocolate based in Quito, Ecuador. His com...
Intellectual Property for Kids! (with David Bernstein and Megan Bannigan, Partners, Debevoise & Plimpton LLP - posted initially in April 2020)
December 22, 2020 06:00 - 24 minutes - 16.8 MBWith families home for the holidays, presenting an opportunity to connect in various ways with household members of all ages, we’re bringing back one of the most-watched episodes of Brand & New: Intellectual Property for Kids! In this episode, which originally aired on April 28, 2020, Audrey Dauvet uniquely shares hosting responsibilities with Eli, 11, to interview Megan Bannigan and David Bernstein, Partners at the law firm Debevoise & Plimpton LLP, in New York, N.Y., USA. Our guests rise...
The Impact of the Video Conferencing and Social Media Apps Boom (with Dominique Shelton Leipzig, Perkins Coie LLP, Los Angeles, California, USA)
December 08, 2020 09:00 - 25 minutes - 17.6 MBVideo conferencing and social media apps like Zoom, Houseparty, and TikTok have exploded in popularity during these times of global social distancing. While these apps have become much more popular among regular users, they also have attracted potential hackers, raising opportunities as well as risks to a brand-new scale and prompting some platforms to institute stronger security features. Will this surge in usage have a lasting impact on these companies in terms of value, brand reputation...
The New Pirates: Innovative Options to Tackle Counterfeiting in China (with Loke Khoon Tan, Partner, Baker & McKenzie - posted initially in May 2019)
November 24, 2020 09:00 - 24 minutes - 11 MBWelcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. So Brand&New could not miss it! Counterfeiting is no less than one of the biggest issues of our times. It is self-evident to say that it is linked to crimes, that it costs billions to companies and societies every ye...
Acting With Purpose: Brands & Social Justice (with Peter Golder, Professor of Marketing, Tuck School of Business-Dartmouth College, Hanover, New Hampshire, USA)
November 10, 2020 06:00 - 24 minutes - 17.1 MBFollowing the recent wave of protests around the world centering on racial injustice and police brutality, many brands using offensive racial stereotypes have taken a stance, either voluntarily or due to social pressure. In the United States, in particular, consumers and media organizations have pinpointed brands like Uncle Ben’s, Aunt Jemima, and the Washington Redskins*, demanding changes or even removal of their iconic yet questionable logos. Many brands also have publicly spoken out on...
TOMS Shoes: Standing for Tomorrow, the Case Study of a Trailblazing Brand (with Jessica Murray, Senior IP & CSR Director, Toms Shoes Inc. - posted initially on November 2019)
October 27, 2020 06:00 - 24 minutes - 16.5 MBMany brands publicly support good causes, but it’s much less common for brands to build their core identity on the idea of "giving back." That is what makes the TOMS brand pretty unique, as its message, offer, and customer base were all from the outset based on philanthropic principles, notably with their famous “One for One” shoe-giving program. What made — and still makes — TOMS' brand strategy and implementation successful? What does innovation mean for a brand like TOMS, notably in term...
The Virtual Work Order: Generate Higher Performance and Stronger Relationships (with Keith Ferrazzi, Ferrazzi Greenlight, CEO)
October 13, 2020 08:00 - 22 minutes - 15.2 MBOur social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on our personal life, it has also impacted our professional relationships and daily interactions. Remote work seems to be here to stay with an estimated close to 30% of the workforce working at home multiple days-week by the end of 2021. How to overcome the challenges due to remote working when it comes to building, ent...
Climate Change and Intellectual Property (with Fabrice Mattei, Rouse Consultancy - posted initially on March 2019)
September 29, 2020 05:00 - 23 minutes - 10.6 MBClimate change is one of the greatest challenges of our times. Its interactions with IP are multifaceted, from « green » tech innovations to adapt or mitigate global warming to new branding strategies focused on sustainability. The IP lawyer Fabrice Mattei, based in South East Asia (Thailand & Myanmar), partner at the international law firm Rouse Consultancy, leads the IP and climate change practice, dealing with both international and local laws and policies. He shares his vision as well as...
Disparaging Trademarks at a Time of Social and Racial Justice Movements (with Prof. Rebecca Tushnet, Frank Stanton Professor of the First Amendment, Harvard Law School, Cambridge, Massachusetts, USA)
September 15, 2020 05:00 - 20 minutes - 14.2 MBAside from the COVID-19 pandemic and its gripping effects, 2020 will most likely be remembered for the series of police brutalities leading to the deaths of several African Americans in the United States and a subsequent wave of protests all over the world. These movements for racial justice led to a surge in initiatives in favor of black, indigenous, and people of color, or BIPOC, both to challenge certain situations or status quo and to celebrate cultures and diversity, thereby moving the ...
What can Patent Management teach IP Practitioners in relation to Innovation? (with Dave Kappos, Partner, Cravath law firm - posted initially on August 2019)
September 01, 2020 05:00 - 20 minutes - 14.3 MBFirst holding several executive posts at IBM—the world's largest patent holder-- during more than 25 years, then serving as Director of the U.S. Patent and Trademark Office (USPTO), and now in private practice, Dave Kappos has pretty much sat on all sides of the "IP table" over his career. Dave is widely recognized as one of the world’s foremost leaders in the field of intellectual property. Today, he is a partner at the multi-awarded U.S. law firm Cravath, based in New York, New York, USA,...
Brands & Crisis Management: Drawing the Line between Good and Bad Practices (with Shep Hyken, Customer Service and Experience Expert, Shepard Presentations & Forbes.com)
August 18, 2020 02:00 - 23 minutes - 16.4 MBRECORDED BEFORE THE CURRENT SANITARY CRISIS Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning. This episode sheds light on brand crisis management, the impact of such crises on brand value and intellectual property assets, as well as the solut...
Branding meets Innovation (with Shelly Lazarus, Chairman Emeritus, Ogilvy - posted initially on May 2019)
August 06, 2020 06:00 - 24 minutes - 11.3 MBIn these trying times, innovation has never been so essential for brand owners, to adjust to new environments. That’s why we decided to rebroadcast the Brand & New episode (originally posted May 18, 2019) which interviews one of the marketing world’s most inspiring and powerful women, Shelly Lazarus, Chairman Emeritus of the global creative agency Ogilvy, based in New York, New York, USA. Shelly also serves on the board of Merck & Co. and the WWF, among others. This true evangelist for the ...
Deep & Dark Web: When the Internet Becomes a Global Minefield (with Andrew Grotto, Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University)
July 21, 2020 05:00 - 22 minutes - 15.5 MBWhile the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may have. In this episode, you will learn more about deep fakes and the “dark web”- the unindexed and ...
Becoming an All-Star IP Practitioner (with Anthony Dreyer, Partner, Skadden, and Monique Joe, Senior Vice President, Head of Brands and Content Intellectual Property, NBCUniversal Media)
July 07, 2020 06:00 - 28 minutes - 19.4 MBWhile most, if not all lawyers thrive for excellence and success with their clients, cases, or projects, not everyone manages to really reach and more importantly remain at the top of their game throughout their careers. Our guests today offer two different but similarly stunning examples of successful careers in the intellectual property world. Monique Joe is Senior Vice President, Head of Brands and Content Intellectual Property, at NBCUniversal Media, LLC, in Los Angeles, California, US...
Women's Empowerment in Intellectual Property (3rd episode with Myrtha Hurtado Rivas, Global Head Legal Brand Protection, Novartis International AG)
June 23, 2020 02:00 - 28 minutes - 19.4 MBWhat does diversity bring to the intellectual property industry and practice? What does it mean, in practice, to champion minority empowerment in the IP world? In this third episode of our Women's Empowerment in IP series, Myrtha Hurtado Rivas, the Global Head of Trademarks and Domain Names at Novartis International AG, Basel, Switzerland, talks about gender equality in the legal profession today. At the pharmaceutical company for more than 14 years and currently the chair of INTA’s Antic...
Supporting Businesses and Innovation in Times of Crises: IP Australia Case Study (with Michael Schwager, Director General, IP Australia)
June 08, 2020 23:00 - 25 minutes - 17.2 MBWith the spread of the COVID-19 pandemic, countries worldwide have been implementing more or less stringent social distancing and lockdown measures, and the operations of intellectual property (IP) offices have been impacted just as any other businesses or institutions. Many IP offices around the world have implemented emergency policies to limit their services, and some even have shut down for the foreseeable feature. For companies and individuals with worldwide trademark or patent portfoli...
Employees and Intellectual Property: Risks and Workarounds to Protect Companies’ Intangible Assets (with Dr. Adi Gillat, Partner, H-F & Co.)
May 26, 2020 07:00 - 25 minutes - 17.3 MBWhen security breaches make news headlines, they tend to be about nefarious hackers in another country or a catastrophic failure of technology. However, employees occasionally make mistakes that can pose grave dangers to the organization’s cybersecurity, from emailing valuable data to recipients to misconfiguring assets that enable unwanted access to company information. Indeed, human mistakes reportedly account for one-fourth to one-third of data and intellectual property breaches within ...
The Life Sciences Sector in Times of Pandemic: Innovation and Public Interest (with Marc Holtorf, Partner and Emmanuel Gougé, Partner, Pinsent Masons)
May 12, 2020 07:00 - 23 minutes - 15.9 MBNews reports have never been as science-oriented as they tend to be these days due to the COVID-19 pandemic. Testing capacities, hospital medical equipment, potential treatments, and vaccine research are front and center, and it seems it is going to stay that way for some time given the direct and tangible stake that the public has in all those discussions. And as a consequence, pharmaceuticals and life sciences stakeholders—major intellectual property (IP) rights holders—are suddenly expect...
Intellectual Property for Kids! (with David Bernstein, Partner and Megan Bannigan, Counsel, Debevoise & Plimpton LLP)
April 28, 2020 05:00 - 24 minutes - 16.8 MBWith so many people around the world quarantined at home with children, professional life and personal life have never been as intertwined. While the situation may be challenging, it also creates opportunities to show and explain new information to younger people. In this episode of Brand & New, we target a different audience than usual: Kids! We will give them some clues about what intellectual property, or IP, means, with a lot of practical examples. We will talk about trademarks and ho...
Deep & Dark Web: When Internet becomes a Global Minefield (with Andrew Grotto, Director, Cyber Policy Center, Stanford University)
April 28, 2020 02:00 - 22 minutes - 15.5 MBWhile the digital age has unleashed a huge potential for positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may have. In this episode, you will learn more about deep fakes and the “dark web”, ...
Being an Intellectual Property Lawyer in Disquieting Times (with Peter McAleese, Partner, Akran IP Firm)
April 14, 2020 02:00 - 24 minutes - 16.9 MBA frightening new threat cascades around the world, upending familiar routines, disrupting the global economy, and endangering lives. While all multi-layered impacts of the Covid19 pandemic have yet to unfold, we already know that we are experiencing a major health crisis with significant global economic and social fallouts. Our guest today, Peter McAleese, is a partner with the intellectual property firm Akran, based in Rome, Italy, one of the nations worst hit by the pandemic. Peter deals...
Women's Empowerment in Intellectual Property (2nd episode with Cristina Carvalho, Managing Partner, Arent Fox)
April 01, 2020 01:00 - 20 minutes - 14.5 MBWhile among corporations, women now comprise 28 percent of general counsel in the United States, the situation is worse in law firms where women represent only about 19 percent of equity partners. Scores of law firms have signed on to "The Mansfield Rule, "named after Arabella Mansfield, the first woman ever admitted to practice law in the U.S. Self-certification with this rule implies that firms must actively consider diverse candidates, including women for at least 30 percent of open lead...
Defining the Legal Leadership of Tomorrow: Vision of a General Counsel (with Aurélien Hamelle, General Counsel, Total)
March 16, 2020 21:00 - 29 minutes - 20.4 MBGeneral Counsel no longer are limited to a reactive role overseeing legal operations farmed out to law firms, but instead are key members of the corporate decision-making team. This is a major shift that has occurred over the past decades: General Counsel are leaders, innovators, decision makers at the highest levels, far beyond being technicians in the law. They also have to be agile, in an ever-evolving environment. Let’s take technology as an example. Tech has “invaded” legal practice...
Women’s Empowerment in Intellectual Property (1st episode with Ayala Deutsch, Executive VP and Deputy GC at NBA Properties Inc., INTA 2020 President)
March 08, 2020 06:00 - 27 minutes - 18.9 MBThe 2020 Global Gender Gap Report, published by the World Economic Forum, shows that gender parity will not be attained for 99.5 years. In the intellectual property (IP) industry, even though genders are similarly creative and innovative, it is not a secret to say that the field is predominantly male-oriented. Women are, for instance, underrepresented in patenting; one study has even projected that women will not see parity in patenting until 2092! This issue is addressed by the World Int...
The Future of the IP Legal System and its Governance (with Ivo Gagliuffi, Chairman of the Board, INDECOPI, National Agency of Intellectual Property, Competition and Consumer Protection, Candidate of Peru for the Position of Director General of WIPO)
March 03, 2020 15:00 - 23 minutes - 16.1 MBThis episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization. Intellectual property (IP) rights have always been challenged by new technologies and new market trends, but the pace and depth of these challenges have increased over the last decade or so. In particular, groundbreaking technologies such as artificial intelligence, the Internet of Things, or even life science innovations have a disrupt...
Insights from One of the Most Innovative IP Offices in the World: the Singapore Model (with Daren Tang, Chief Executive of the Intellectual Property Office of Singapore, Candidate of Singapore for the Position of Director General of WIPO)
February 27, 2020 03:00 - 25 minutes - 17.3 MBThis episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization. Repeat of earlier interview conducted prior to announcement of Daren Tang's candidacy "Innovation, technology and digitalisation are now key drivers of global economic growth, and enterprise value will increasingly be in intangible assets such as IP, data and know-how" These words come from Daren Tang, the Chief Executive of the Intel...
Insights from One of the Most Innovative IP Offices in the World: the Singapore Model (with Daren Tang, Chief Executive of the Intellectual Property Office of Singapore, Candidate of Singapore for the Position of Director General of WIPO)
February 27, 2020 03:00 - 25 minutes - 17.3 MBThis episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization. Repeat of earlier interview conducted prior to announcement of Daren Tang's candidacy "Innovation, technology and digitalisation are now key drivers of global economic growth, and enterprise value will increasingly be in intangible assets such as IP, data and know-how" These words come from Daren Tang, the Chief Executive of the Intel...
The Future of the IP Legal System and its Governance (with Marco M Alemán, Director, Patent Law Division, World Intellectual Property Organization, and Candidate of Colombia for the Position of Director General of WIPO)
February 25, 2020 02:00 - 24 minutes - 16.9 MBThis episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization. The fundamental goals of the intellectual property (IP) system, as designed for the industrial era about 100 years ago, have always been to foster creativity and innovation, by granting monopoly rights, providing them with a sustainable economic basis. IP rights have always been challenged by new technologies, new market trends, but t...
When Freedom of Expression Takes On Trademark Laws: What’s the Impact for Businesses and IP Rights Holders? (with Professor Lisa P. Ramsey, University of San Diego School of Law)
February 11, 2020 03:00 - 26 minutes - 18.1 MBTrademark law and the First Amendment to the U.S. Constitution seem from the outset to have a complex and conflicted relationship. Indeed, while protection of the right to freedom of expression can encourage the creation and dissemination of ideas and information, government protection of trademarks can suppress and punish expression that incorporates another's registered trademark. Even further, trademark law sometimes prevents registration of signs that would otherwise be considered speec...
When the Business Model Makes the Brand: Pacari Chocolate's Case Study (with Santiago Peralta, Co-Founder & CEO)
January 28, 2020 03:00 - 19 minutes - 13.6 MBThere are multiple stories about entrepreneurs who beats the odds and launch their own companies and successful brands. They are a source of inspiration, showing how they made their own marks in doing business distinct from everybody else. Think of a food company that decided to build its whole business model on fair trade and inclusion, the statement that represents its brand identity. This is the story of Santiago Peralta, the cofounder of Pacari Chocolate based in Quito, Ecuador. His com...
Getting a Sense of Nontraditional Trademarks (with Professor Irene Calboli, Texas A&M University)
January 13, 2020 21:00 - 27 minutes - 19.2 MBOver the last decades, the domain of trademark law and the scope of trademark protection have grown exponentially, and a wide variety of nontraditional marks, including color, sound, smell, and shape marks, can now be registered in many jurisdictions. However, this continuous extension of trademark protection has led to debate and controversies about the impact of non-traditional marks on fundamental rights, such as freedom of competition and freedom of expression, and also on the intellect...
Blockchain and Cryptocurrency in Africa: Are International and Home-Grown Brands getting Ready? (with Brenda Kahari, BW Kahari)
December 31, 2019 03:00 - 22 minutes - 15.2 MBEven though Africa seems like a late bloomer when it comes to the adoption of cryptocurrencies, this continent is widely converted to mobile money, representing over 50 percent of the world’s mobile money services. For instance, Google search trend shows that the region showing the highest interest in the term "bitcoin" is Africa, and particularly Kenya, Nigeria and South Africa, even though this interest is predominantly limited to trading activities on exchanges. Brenda Kahari, founder o...