Blurbs Sell Books artwork

Blurbs Sell Books

153 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 17 ratings

A podcast for authors who want to improve their copywriting skills and create better book descriptions. Hosted by author Jim Heskett and copywriting expert Abigail Dunard.

Books Arts Fiction bestpageforward copywriting heskett indieauthors jimheskett publishing
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

YA Needs Humor and Heartache | BSB103

March 04, 2021 08:00 - 41 minutes - 37.1 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: C McIntosh Title: Transplant Dance   Three teens face dramatic choices as they come to terms with life, death and other priorities.   Aiden Corwin adjusts to the terror of...

She Said, He Said | BSB102

February 25, 2021 08:00 - 37 minutes - 33.2 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Annie Rae Title: Shattered Illusions Sexy, growly mountain men with protective instincts must be her kryptonite because the harder Evie fights her attraction to Wyatt the more h...

Get to the Meat | BSB101

February 18, 2021 08:00 - 26 minutes - 22.8 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Katja Waski Title: Light Me Not (YA Sci-fi Dystopia)   “In the wastelands of Europe, the last citystates fight for survival. Seventeen-year-old Noa Engel wants to train as a...

BSB Episode 100 Spectacular!

February 11, 2021 08:00 - 45 minutes - 40.4 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Bryan Cohen joins us today for episode 100! We recap the Top 10 targeted tips from all 100 episodes! Want to submit your own blurb for consideration? Fill out the form at www.bestpageforward.net/podcast or send an email to [email protected]...

Lyrical Blurbs | BSB99

February 04, 2021 08:00 - 31 minutes - 27.2 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Ermelinda Makkimane   Mary's life is about to undergo a drastic change. A simple, normal village teen, she is day dreaming of leading a quiet life with Joseph after marriage. Bu...

First-Person POV Blurbs | BSB98

January 28, 2021 08:00 - 30 minutes - 26.6 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Ellie Pond Title: Wicked Water   There’s a lot of fish in the sea . . .    As crown princess of Skyrothasia, a mermaid kingdom hidden from humans and shifters, I know I’ve...

Order of Events | BSB97

January 21, 2021 08:00 - 34 minutes - 30 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Ellie Pond Title: My Not So Funny Valentine    She ran away once and he nailed his heart shut…   Gigi’s got plenty of secrets. Like how she’s married to her job, literally...

The Agency of "Must" | BSB96

January 14, 2021 08:00 - 34 minutes - 30.3 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: E.M. Stone Title: Aztec Curse A race against time to decipher an ancient threat before it destroys us all… A centuries-old mystery. A long-lost chronicle. An impossible puzzle...

Who Is It For? | BSB95

January 07, 2021 08:00 - 25 minutes - 21.6 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Shiv Harsh  Title: The Pandemic War: 12 Guaranteed Ways to Fail!   Can we beat the virus before it kills us? Societies have struggled with pandemics for thousands of years. ...

Find the Tone | BSB94

December 31, 2020 08:00 - 26 minutes - 23.8 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Nathan A. Stout Title: Nellybug 3: The Quest to Rescue Nelly Being the head tooth fairy isn’t easy. In fact, it's pretty hard and hazardous. If leading an organization filled wi...

Wants and Needs | BSB93

December 24, 2020 08:00 - 36 minutes - 32 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: DB Martin Title: Patchwork Man   He has a brilliant future ahead of him and a dangerous past behind him. Now someone is spilling his secrets...   But she's already dead. ...

Point of View Points | BSB92

December 17, 2020 08:00 - 28 minutes - 25.6 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Sophia Sinclair Title: Worth the Wait: A smart and steamy single mom romance (Small-Town Secrets Book 1)    Small-town romance novelist Sophia Sinclair delivers the smart and ...

Blurb Rollercoaster | BSB91

December 10, 2020 08:00 - 33 minutes - 29.7 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: E.A. Copen  Title: Shadows over Hemlock (Felix Cross Book 1)   His salvation rests in exorcising the demons of her past. Felix Cross is no stranger to demons. He’s traveled ...

Last Lines Need Oomph | BSB90

December 03, 2020 08:00 - 33 minutes - 28.9 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Book: JJ Finn 1: King of the Sharks Author: Nathan A. Stout   JJ Finn was a normal kid with dreams of becoming a marine biologist and avoiding homework . . . well, and bullies. His da...

On the Road | BSB89

November 26, 2020 08:00 - 26 minutes - 22 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  Jim's on the road today, which creates some fun surprises for the show! To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Franka Hughes Title: You never said good-bye: A mourning A daughter mourns the loss of her father and f...

Too Much World Building? | BSB88

November 19, 2020 08:00 - 32 minutes - 28.2 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: J.D.L. Rosell Title: A Throne of Ice and Ash   From the author of the Amazon bestselling Legend of Tal series!   In the deadly storms of winter, leaders and warriors are f...

Show Your Expertise | BSB87

November 12, 2020 08:00 - 33 minutes - 28.8 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Nanci Sherman Title: Follow your bliss, not your blisters   To be consistently and unconditionally happy is the single most important strategy for a good life, but rarely are...

Too many answers | BSB86

November 05, 2020 08:00 - 30 minutes - 27.6 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Vanesa L. Perillo Title: Death with a Twist of Lemon   What would you do when your mind fails?   Stranded at Acun, a beachside nursing home in the lost village of Pehuen C...

Punny Blurbs | BSB85

October 29, 2020 07:00 - 30 minutes - 26.7 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author:  Sian Ceinwen Title: The Baby Genre: Rock star romance Sleep with a rock star, they said. It'll be fun, they said. Lita Ciccone just wanted to meet her favorite band. She ha...

Headlines and Hooks | BSB84

October 22, 2020 07:00 - 38 minutes - 33.6 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Martha Henley Title: Simon Says : Episode 1 Reunion Pact Series   A criminology student, thrown into a deadly game … A shamed cop, demoted over his obsession … The night i...

Infestation of Ands | BSB83

October 15, 2020 07:00 - 29 minutes - 27.3 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Randy L Scott Title: Freedom – Just Another Word   Would you believe the crazy stories of a Dream Messiah? What if those stories led you into another world? How do you judge a...

Crystal Clear Non Fiction | BSB82

October 08, 2020 07:00 - 42 minutes - 35.7 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Eden Wolfe Title: Love In and Out of Lockdown   BE A COUPLE THAT MAKES IT THROUGH LOCKDOWN.   "The TV anchor announces that the lockdown is coming. We don’t know how long ...

Idea Stuffing | BSB81

October 01, 2020 07:00 - 33 minutes - 30.4 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author:  Cyn Mackley Title: American Goth - A Goode Grace Mystery   When her grandfather dies mysteriously, New York City artist and goth chick Trinity Goode heads back to her small O...

Sales Copy Masterclass Part 3 | BSB80

September 24, 2020 07:00 - 28 minutes - 25.2 MB

Your hero drives the action. In blurbs, you almost never need to mention side characters. Most BPF blurbs mention only the hero (or dual heroes in a romance) and maybe the villain. Sometimes a character’s mentor will be mentioned, etc. But add too many and readers will get confused when they have to remember all the name soup (people skim!). Since your protag drives, every sentence in the blurb should be from that POV. When driving the action, verbs and plot points matter. In your blurbs...

Sales Copy Masterclass Part 2 | BSB79

September 17, 2020 07:00 - 33 minutes - 29.5 MB

12 lessons Jim learned about copywriting: Echoes are not fine: what you want to avoid are “twice told tales” of repeating uncommon words too closely or saying the same thing more than once. Word count matters! Sentence construction is also important. You want your blurb to be a rollercoaster, not a pub crawl. People shouldn’t “self-pace” when reading your blurb. You want to grab them from the first line and propel them forward. You do this by mixing short and long sentences and transition...

Sales Copy Masterclass Part 1 | BSB78

September 10, 2020 07:00 - 28 minutes - 25.8 MB

Emotional response: good sales copy speaks to people on an emotional level. It used to baffle me why companies said things like “AT&T is proud to announce...” It’s why at BPF we like to include emotion words and actions, like showing teeth gritting, butterflies in the stomach, etc. Readers want to connect with a character on an emotional level. It’s why the first sentence after the hook is reserved for meeting the character, without introducing plot details. Clarity over cleverness: peo...

Non-Fiction is Pain (Points) | BSB77

September 03, 2020 07:00 - 24 minutes - 21.5 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Elisavet Arkolaki Title: How to Raise Confident Multicultural Children: Ideas and practical advice from diverse professionals for even greater success raising happy mixed heritage...

A Tale of Two Blurbs | BSB76

August 27, 2020 07:00 - 38 minutes - 35.1 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: A.C. Ward Title: Avoiding the Abyss   Blurb Version 1:   Aubrey has always been told she isn’t special. If only that had remained true.   Aubrey grew up as part of t...

The Big Reveal | BSB75

August 20, 2020 07:00 - 37 minutes - 34.7 MB

We're ready to reveal our big secret... Author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Hooks: Author: Alexa Rivers Title: Summer with the CEO (Small town contemporary romance)   She's a disgraced journalist on a mission. He's a CEO with a hate-on for the ...

Find Your Unique | BSB74

August 13, 2020 07:00 - 22 minutes - 19.4 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Rebecca Bradley Title: Shallow Waters   When catching a killer isn’t enough…   Detective Inspector Hannah Robbins is forced into the darker side of Nottingham when a body ...

Humor is balance | BSB73

August 06, 2020 07:00 - 24 minutes - 22.5 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Philip Rivera Title: Suburban Luchador: The Cul-de-sac Chronicles   His minivan is his chariot. His mower is his weapon. Enter the whimsical world of suburbia's favorite under...

Picking Character Traits: BSB72

July 29, 2020 07:00 - 27 minutes - 24.2 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Caroline Muntjewerf Title: Bel Amour   New love makes her feel uncertain. Buying her dream home makes her a target for murder. Can she silence the ghosts of the past and find ...

Don't Be Vague: BSB71

July 23, 2020 07:00 - 24 minutes - 20.9 MB

(In the future) on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb:   Author: Elysia Nisan   Title: Deviants   She's disfigured. She's frightened. ...And she's powerful. Left behind and cowering in the shadows, Rose is condemned to t...

Chair Dancing Fools: BSB70

July 16, 2020 07:00 - 25 minutes - 21.9 MB

(Sorry about the audio issues! We had to cut out the first five minutes due to technical issues.)   Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: A.J. Robinson   Title: Fighter's Heart   Lena MMA superstar Jase ‘T...

Villain Motivations | BSB069

July 09, 2020 07:00 - 29 minutes - 25.9 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Kate Jones Title: Shadows of Darkness   Dark Revenge. An impossible task. A troubled teen who must find her belief in magic and in herself if she is going to live long enough ...

Duality of dual POVs | BSB068

July 02, 2020 07:00 - 30 minutes - 27 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Laurie Clark Title: Cinderman   A woman haunted by her past. A man haunted by his gift. A demon determined to have his fun.    Ryder has the power to send souls to heaven,...

Blurb Copy = Sales Copy: BSB067

June 25, 2020 07:00 - 36 minutes - 31.8 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Rachel Ann Smith Title: Secrets of Lady Lucy   It’s never easy keeping secrets…   Only her desire to crush the Crown’s enemies could induce Lady Lucille Stanford to endure...

Gripping Hooks: BSB066

June 18, 2020 07:00 - 28 minutes - 25.5 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Benjamin August Title: Perjure: Welcome to the Multiverse   A virus escapes from a lab and ravages an ancient kingdom in another universe, and Carter must help it spread if he...

Are Short Blurbs Better? BSB065

June 11, 2020 07:00 - 35 minutes - 30.8 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: MZ Lowe Title: The Case of the Wicked Web   A picture tells a thousand … lies   As plucky photojournalist in the Middle East, Ryanne Dax has negotiated with desert warlord...

Juggling a Full Cast: BSB064

June 04, 2020 07:00 - 26 minutes - 23.5 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.  To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections: --Blurb: Author: Caroline Muntjewerf Title: Of Dutch Descent   After WW2 a small girl is torn from the life she knows. She struggles with her identity. She struggles to belong. Will she ever f...

Twisting Tropes: BSB063

May 28, 2020 07:00 - 36 minutes - 31.7 MB

Does writing salesy text for ads and book blurbs make you cringe? Never fear: expert copywriter Abigail Dunard and her apprentice Jim Heskett teach you all about writing effective sales copy by breaking down book descriptions.   To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode’s read-along selections:   --Blurb: Author: Jeff Chapman Title: The Great Contagion: A Merliss Tale   Plagues kill in more ways than one and Merliss so...

Synopsizing vs. Selling: BSB062

May 21, 2020 07:00 - 39 minutes - 34.3 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections:   To watch video of this episode, view it on Facebook at Best Page Forward. --Blurb: Author: Stephen Cataldo Title: Cognitive Politics: a Communications Workbook for Progressives   How can you have more effective and engaged political conversations? Cognitive scient...

Confusing Words: BSB061

May 14, 2020 07:00 - 25 minutes - 22.5 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections:   To watch video of this episode, view it on Facebook at Best Page Forward. --Blurb: Author: Aurora Weiss Title: Dungeon Worlds: A Reborn Online LitRPG Adventure Kindle Edition   The car crash was the last thing I remembered... then I woke up here. Where "here" was fe...

CTAs Aren't Pushy: BSB060

May 07, 2020 07:00 - 30 minutes - 22.1 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections:   To watch video of this episode, view it on Facebook at Best Page Forward. --Blurb: Author: Amber Morant Title: Kalla A government conspiracy uncovered. A powerful underground agency. A lone girl to unveil it all. Abyss, with the help of the government, has weaponiz...

Fan-Favorite Elements: BSB059

April 30, 2020 07:00 - 33 minutes - 24.3 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections:   To watch video of this episode, view it on Facebook at Best Page Forward.   Random Stuff we talked about: Story on the Spot (the improv story prompt experiment with Jim Heskett, Kevin Tumlinson, Nick Thacker, and RA McGee) Chris Fox vegas 2019 Lecture --Blurb: Aut...

Don't Hold Back on the Stakes: BSB058

April 23, 2020 07:00 - 30 minutes - 21.8 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections:   To watch video of this episode, view it on Facebook at Best Page Forward.   Adventure Writers Summit   Adventure Writers Website Adventure Writers Facebook Group --Blurb: Author: Daniel MacLagan Title: The Pulse (Greenlight Boys Book 1)    Billions dead wo...

Blurbing a Series: BSB057

April 16, 2020 07:00 - 39 minutes - 29.1 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections:   To watch video of this episode, view it on Facebook at Best Page Forward. --Blurb: Author: Kaylie Hunter Title: Hearts and Aces (Kelsey's Burden Series Book 7)    Two Kidnappings. A Dangerous Cartel. And, a Scavenger Hunt?   After a mission in Mexico goes sidewa...

Writing Great Hooks: BSB056

April 09, 2020 07:00 - 28 minutes - 20.5 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections:   To watch video of this episode, view it on Facebook at Best Page Forward. --Blurb: Author: Victoria Anders Title: My Life as Marlee (My Life Series Book 3)    I'm officially a sixteen-year-old insane hermit, thanks to my best friend moving away. Until I meet Noah. ...

Conflict vs. Stakes: BSB055

April 02, 2020 07:00 - 29 minutes - 21 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections:   To watch video of this episode, view it on Facebook at Best Page Forward. --Blurb: Author: Angela K. Ryan Title: Condos and Corpses (Sapphire Beach Cozy Mystery Series Book 1)    Condos and Corpses is Book One in the Sapphire Beach Cozy Mystery Series. A condo on...

Get Readers Invested: BSB054

March 26, 2020 07:00 - 28 minutes - 20.4 MB

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write great sales copy. Here are this episode’s read-along selections:   To watch video of this episode, view it on Facebook at Best Page Forward. --Blurb: Author: Christine Zane  Title: Closing on Christmas: A Sweet Holiday Romance (Second Glance Second Chance Book 1)    Is a Christmas spark enough to reignite an old flame?   Eve Ha...