The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams artwork

#99: 6 reasons why security leaders buy from startups

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - February 04, 2022 01:00 - 16 minutes - 11.6 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 98: One tip to avoid sounding stupid in conversations with your prospects
Next Episode: #100: Brian Gumbel, CRO At Armis Shares His Tips on Scaling Cyber Security Sales Teams

Welcome to the Sales Bluebird podcast!

If you are a seller or sales leader at a B2B startup, especially if it is a cyber security company, you are in the right place.

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This episode covers 6 reasons why CISOs and other senior leaders buy from startups.

We know it is not the easy option for them so what drives them to want to work with an early-stage company?


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