99: 6 reasons security leaders buy from startups

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - February 04, 2022 01:00 - 18 minutes - 12.8 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 98: One tip to avoid sounding stupid in conversations with your prospects

Next Episode: #100: Brian Gumbel, CRO At Armis Shares His Tips on Scaling Cyber Security Sales Teams

This episode covers 6 reasons why CISOs and other senior leaders buy from startups.

We know it is not the easy option for them, so what drives them to want to work with an early-stage company?

Want to chat about your cyber security startup and your sales strategy, hit me up at [email protected]

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