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89: Jeff Lauer CRO at Standard Custody on why CROs don't last longer
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - November 18, 2021 14:00 - 47 minutes - 32.4 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 88: 3 tips to connect better with prospects
The average tenure for a CRO right now is around 18 months. Sales leaders and sellers don't have much time to make a difference and deliver. In this episode CRO Jeff Lauer talks about his experiences, why this might be, and what to do about it.
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